Performance is all about the investor perception of the stock, according to Harvey Neiman, the manager of the Neiman Large Cap Value Fund. The fund focuses on dividend paying companies, as the market tends to supports them, and enhances that dividend through writing call options. He relies on a number of fundamental screens to build a portfolio of stable companies that can not only perform, but also can help protect.

Geneva Growth Fund invests in US based companies with consistent records of performance, experienced management, solid earnings history, superior growth potential and market values within the cap range of the Russell Midcap Index. About 70% of the investment team's new ideas come from conferences and company visits. This bottom-up approach is supplemented with “top-down“ considerations-reviewing general economic conditions and analyzing their effect on various industries.

Rock Canyon Top Flight Long-Short Fund is built on the premise that in any given investment environment there is a unique set of factors that cause investors to prefer one investment style over another. Fund manager Jonathan Ferrell is trying to identify style trends that will persist for some time and create a return stream that has the ability to outperform in any market environment and has a low level of correlation with the market itself and with other traditional strategies.