Todd Slater – Lazard Capital Markets
Okay. I wish you guys all the best. Thanks.
Trudy F. Sullivan
Thanks Todd.
Operator
Your next question is from the line of Jennifer Black with Jennifer Black & Associates.
Jennifer Black - Jennifer Black & Associates
Let me add my congrats as well. I have a couple of questions. First I wondered how you feel about your products for the back half. What changes have you made? And the red book is fantastic and I wondered how you get your story out as it is told in the red? That’s my first question.
Trudy F. Sullivan
Well thanks Jennifer. Obviously we are feeling really great about our products for the back half. We have taken learnings from the front, from the beginning of the year. We’ve very much felt really, really put great ownership behind the key item side of the line and I think we’ll be in great position, a really strong position as we open the season. We have some wonderful new key items that we were able to move forward into the back half. So, that’s very encouraging. I think the items for the sports side of the line also look extremely appropriate and is done in a way that we have already seen her respond to in terms of the proper type of related effort. We felt very good about our sweater presentation. So, well we are pleased. I think we’ve been able to have some learnings together that have really influenced how we put the third and fourth quarter together. And as Mike said we are up against a really horrendous comp period in the fourth quarter. So, we are very optimistic that we can really produce some good result.
Tell me what you like about the red book.
Jennifer Black - Jennifer Black & Associates
Everything.
Trudy F. Sullivan
Well, we continue to work on that as well Jennifer and we are talking to having ideas in making that more broadly available.
Jennifer Black - Jennifer Black & Associates
Okay because I don’t think most people know that there is a story and I think it is just an awareness.
Trudy F. Sullivan
Yeah.
Jennifer Black - Jennifer Black & Associates |