Hey guys!
Trudy F. Sullivan
Hey Marni.
Marni Shapiro - The Retail Tracker
Congrats. The stores look really good.
Trudy F. Sullivan
Thank you. Thank you.
Marni Shapiro - The Retail Tracker
I have one complaint. It is that you make me feel old. Your press release the font is just so small. I feel like I’m losing my vision, might have to go buy my reading glasses at your stores, so I can read it.
Trudy F. Sullivan
You have the guarantee that they are great.
Marni Shapiro - The Retail Tracker
Yeah exactly. So, can you talk a little bit about what’s happening at the stores? You have a new head of stores and I’ve seen some changes which I’m guessing are not coming from him but the windows have looked phenomenal. Your marketing has been very clear. What I see in the windows leads me into the stores there has been lots of consistency there. And I’m sure it has been pretty seamless with the sales associates or are you making any changes there? Any that has been implemented for creating that?
Trudy F. Sullivan
I think that Marni thank you first of all for the complement on the stores. I think our stores have really got us to speed in terms of starting to handle our new visuals requirements and we do have a great visual team that works for our head of marketing that is really making adjustments. So, thank you on behalf of them. You will see changes as John Fiske who has taken over the stores just recently after Michele Mandell’s retirement. You will start to see I think some significant changes and we’ll talk about this maybe on a further conference call as John has had some time to really get oriented to some of the critical issues at the store level. What I would tell you first and foremost is that we have a new energy and a new buzz and they really are very robust internal dialog about productivity and the selling force and those are going to be the things that we will really talk to. 80% of our business is done in our stores. We need the stores to focus on productivity and we are going to have a very stepped up dialog in terms of them being accountable to produce the kind of sales productivity that we expect. We started first with the product and I think we’ve made great strides on understanding who the consumer is and understanding the kind of products that she wants from us and we’ve done it in a very difficult environment. But the fact is we are getting enough positive stack from our consumers that it is in the right direction. We now need the stores to really take it home for us and it all revolves around the dialog of productivity, accountability, sales measurement, enthusiasm, new spirit, new energy and that we are very confident that John will bring that to bear.
Marni Shapiro - The Retail Tracker
Great.
Trudy F. Sullivan
So, I would put that under the heading of ‘Stay Tuned’.
Marni Shapiro - The Retail Tracker |