Let me talk about the first point. And I will just give you an example, okay. We sell a lot of, I am wondering now if I should mention the name here, probably not, either 299 or 399 and these are very high profile brands that are ticketed over $500 in other stores and we felt we weren’t getting enough credit selling them at those prices. So we selectively raised prices, waited an appropriate period of time and then on a rotating basis offer them at two-fourth that price.

So, I will just give you an example. If a garment was $399 and is now $499, you now can buy the $499, occasionally two for $499 or pay 250 a copy, much lower than they used to be at 399. So it is a different way of pricing and presenting our merchandise. I hope that was clear.

Operator

Thank you. And Mr. Davis, at this time I will turn the conference over to you for closing comments. Please go ahead, sir.

Neill P. Davis

We certainly thank everyone for their continuing interest and we look forward to talking to everyone soon. Thank you for your participation today.

Operator

Thank you. And ladies and gentlemen, that will conclude today’s teleconference. If you’d like to listen to a replay of today’s conference, please dial in 303-590-3030 or toll free 1-800-406-7325 and entering the access code of 4094764#. Please thank you again for your participation and at this time you may disconnect.