Jennifer Black - Jennifer Black & Associates

Good morning and congratulations on making some great headway.

Trudy Sullivan

Thanks Jennifer.

Jennifer Black - Jennifer Black & Associates

I wondered if you could talk about your lapse customer returning and I wondered if she’s coming back multiple times and then also are you seeing your current customer not lapsed coming back more frequently as well. Thank you.

Trudy Sullivan

We know our current customer is an intense loyalist, so she shops very frequently with us. I mean, our own study shows she’s virtually in the store multiple times a month, but we are really encouraged by the lapsed customer and we’ve reached out to her through the catalog and the response rate on the catalog from the lapsed customers actually surprised us. I mean it’s almost as the same response rate that we would get in our current house file, so that’s really, really encouraging and we just started to reach to the lapsed customer with this fall. So her response enables us to mail her again, probably at least another book in this fall and also we’re getting them back in the store through these hostess events. So, it is encouraging and we will continue to redirect our prospecting to reactivation just to continue to support it.

Operator

Your next question comes from Janet Kloppenburg with JJK Research.

Janet Kloppenburg - JJK Research

Let me add my congratulations on improving on these assortments. I think it looks so much better.

Trudy Sullivan

Thanks Janet.

Janet Kloppenburg - JJK Research

I’m a little bit confused about a statement that’s in your press release and that you reiterated on the call. We are hearing the business was very tough in November and you’re talking about an improved response to your assortments; so I’m confused. Is that for us to interpret that business has improved here in November from October or are you facing the same headwinds, just that the momentum in the new business or the new assortment is stronger than expected. If you could help me understand and interpret that for the go forward I would appreciate it. Thank you.

Trudy Sullivan

Janet, we are not giving you any hidden clues on November. November, with the changing calendar, it has pressures to it, but what we are talking about is the reaction to the new product that slowed in November. As I said in my remarks, we were a little disappointed in the reaction to social occasion, which is very small part of the buy, but actually the bigger November floor sets which is gift giving-driven, we’ve been pleased with and we’ve seen the same kind of sell-through rates, actually slightly better sell-through rates in the November floor set that we saw in October. So what we are really saying is October was better than September on sell through rates of new products and November appears to be even a little bit stronger than October, but we are still suffering like everybody else with the transaction decline and all of the macro pressure. Does that help?

Operator

Your next question comes from Neely Tamminga with Piper Jaffray