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Market Update : 
Pacific Sunwear Q1 Earnings Call Transcript
Author: 123jump.com Staff
123jump.com
Last Update: 12:20 PM ET May 28 2009


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Sally Frame Kasaks

I keep going back, denim is a significant part of our business and much of our owned proprietary brand is under Bullhead so clearly it was a growth of denim in Q1, a significant number of growth increase. It has increased in both young men’s and juniors because denim was very strong in young men’s. It has increased our proprietary mix. Also, recall Q1 is really the smallest quarter of the year so a big jump up in denim is going to skew.

Going forward though, we have said before that juniors will probably be about 50% proprietary and young men’s, again, depending on denim and some other things in work probably 25% to 30%. Really it is going to be hard to predict because denim is the big catalyst for the proprietary brand mix.

Anna Andreeva – JPMorgan

What about the private label in tops for women?

Sally Frame Kasaks

We don’t break this all out. Certainly in juniors it is a significant part. We do have a lot of printables from our brands. If you go into our stores you are going to see a lot of the brands in printables. Billabong. Fox, Roxy I just use those. There are other brands out there. So we do see the importance of brands in certain categories. So the mix will be shifting. Again, the big wildcard is going to be denim.

Anna Andreeva – JPMorgan

Got it. I’m not sure if I missed this but did you break down your AURs versus transactions and UPTs for the quarter?

Michael L. Henry

We didn’t call that out but I have it here for you, Anna. Total transactions for the quarter were down low single digits. The AUR was down very close to 20%. It was down 19%. Units per transaction were actually up a little bit. Everything relative to comp if you look at that it is really driven by AUR rather than anything else.

Anna Andreeva – JPMorgan

Okay. Thanks so much. Good luck, guys.

Sally Frame Kasaks

Thank you.

Operator

Thank you. Our next question comes from the line of Brandon Ferro with KeyBanc Capital Markets.

Elena – KeyBanc Capital Markets

Hi. This is actually Elena calling for Brandon. Just a further question on the brands. Do you guys see a significant shift in the brands possibly creating space for maybe new brands at the expense of older, more established ones?

Sally Frame Kasaks


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