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Market Update : 
Pacific Sunwear Q1 Earnings Call Transcript
Author: 123jump.com Staff
123jump.com
Last Update: 12:20 PM ET May 28 2009


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Hoodies? We feel good about it but we did end up going beyond. It is not so much hoodies as fleece and we think fleece is expanding as a category. We did learn something last year and we did learn that price is somewhat of a factor. We have been able to source to that. I think we have expanded in the category with some styling, originality so it is not just about hoodies. Fleece is about hoodies, about outerwear but we are very acutely aware of some of the price sensitivity which we learned about last year. You will probably see fleece coming in a little bit later but we are committed to that business. Do know that we will probably be $39.50 and $59.50 generally.

Liz Pierce – Roth Capital Partners

Okay. If I can just circle back on your comment to Janet’s question about swim, I guess I think of PacSun in California and whatever I think of swim. So I am just trying to reconcile how that becomes less of a category for you and still kind of what the brand is about?

Sally Frame Kasaks

Frankly, the customer has been moving away from the brand for about three years now. We have seen the business, and I think it is more of a structural issue not about PacSun. We used to be more dependent upon swim for our total business. We have seen it decrease now for about three years, two years more significantly. The question is how do you manage when it is primarily brand driven. We don’t have the flexibility on pricing that some people do and there is some indication that in that category companies, I will be honest, we are hearing Target. We are hearing Wal-Mart. I think that is part of teens being sensitive to the prices and what is value. So we are committed to swimwear both in young men’s and juniors but it is going to be a smaller part and I think our customer is telling us that it is not as important a part of their wardrobe. In the meantime they are buying more denim, printable tees, there is a range of products. So, I think the brand was at one time driven by swimwear. I think we are going to have more balanced assortments that become less dependent on seasonal categories.

Liz Pierce – Roth Capital Partners

So that swim is a category, men’s, boy’s, guy’s whatever and girl’s, right?

Sally Frame Kasaks

Girl’s swim and then board shorts. Both of which did not meet the conservative internal plans.

Liz Pierce – Roth Capital Partners

In terms of delivery for fall with the later back to school how does that line up with possibly some of the tax free days shifting as well?

Sally Frame Kasaks

We will see more business move into August. Last year we saw it begin to happen. I guess that last week Florida moved tax and I forget which one it was last year because a lot of these are moving around. We incorporate that into our planning so I do believe it will be somewhat later in terms of pure back-to-school business. On the other hand, we have seen categories not slow down, just lack of inventory. So denim, frankly I wish we hadn’t done what we typically do, to bring it down a bit in April because we have just seen denim be a function of inventory now. So there is some shift to what people are buying. You will probably see a little earlier movement on some denim categories. You will see some earlier deliveries in some areas. But we will be getting ready for -- by mid-July we will be pretty well set up for back to school.

Liz Pierce – Roth Capital Partners

Great. Thank you. Good luck to you guys.

Sally Frame Kasaks

Thank you.

Operator

Thank you. Our next question comes from the line of Jeff Van Sinderen with B. Riley & Co.

Jeffrey Van Sinderen – B. Riley & Co.


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