David B. Dillon
I don’t have that number, if we’re looking to see if we have that.
W. Rodney McMullen
The 40 basis points was Fred Meyer only, John, not total non-food.
David B. Dillon
And in the fourth quarter, that would have been a bigger impact than in the first quarter because it was a fourth quarter holiday season.
W. Rodney McMullen
It was about 20 basis points or so in the first quarter versus 40 in the fourth quarter because of what Dave said.
David B. Dillon
So about half the impact.
W. Rodney McMullen
The holiday selling.
John Heinbockel - Goldman Sachs
Okay, thanks.
David B. Dillon
Thanks, John.
Operator
The next question comes from the line of Simeon Gutman representing Canaccord Adams. Please proceed.
Simeon Gutman - Canaccord Adams
First, can you just touch on basket versus traffic? And then as a follow on to that, if we look at the basket that consumers are purchasing today, can the number of units actually continue to go down? And I’m just asking you to base that on history. And where I’m going is if you get a little bit of reinflation in the back half of the year, could that be a good thing or if basket size is to go down further, could you see more sensitivity from the customer? |