Darrell Webb
Yeah Joan, this is Darrell. Probably not a lot of additional detail I’d like to provide there. The marketing, our overall spend will be roughly equivalent to this year, we’re just doing some things differently in terms of how we’re positioning coupons and some of the messaging on the events and the style of the events that we’re doing this year.
On the education side we’ve changed some of the pricing and the promotional activity that we’re doing around our educational program to drive more footsteps in to the education system. We think that’s good for us, once people understand how to do a craft, how to sew they come back and shop more often and spend more with us. I know that’s fairly vague but I don’t want to give up too much more of our strategic information here.
Joan Storms – Wedbush Morgan Securities
Would we be seeing that in the newspaper inserts right now or will it be coming?
Darrell Webb
It’s coming.
Joan Storms – Wedbush Morgan Securities
Okay, all right. Then on the JoAnn.com, what will you be doing different there?
Darrell Webb
A number of things. In terms of what the customer sees we will be adding about 20,000 additional new items this year, also taking off roughly 10,000 older items so a net addition of 10,000 SKUs this year. Some behind the scenes work to relocate where we host the system and upgrading it to the latest so that we have fewer interruptions in service, continuing to expand the online community. We have had a tremendous increase in the number of people going to the site; we were up 23% I believe it was in the fourth quarter and just the number of people visiting the site. So those folks aren’t always shopping, in many cases they’re exchanging ideas or looking for inspiration.
James Kerr
We’re also upgrading the overall platform it sits on which will help with navigation and search and those types of things.
Joan Storms – Wedbush Morgan Securities
Thank you.
Operator
We have no more questions at this time. I now turn the call back over to Mr. Darrell Webb.
Darrell Webb
Great. Thank you Christy and thanks for all of you participating in the call today. Have a good afternoon.
Operator |
