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Market Update : 
Google Pays Premium for DoubleClick
Author: 123jump.com Staff
123jump.com
Last Update: 7:28 PM EDT April 13 2007



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Google has agreed to pay $3.1 billion in cash to purchase Internet advertising agency DoubleClick. The premium price paid by Google shows its increasing willingess to protect its turf from its rival Microfot and Yahoo at any cost. This is the third deal Google has signed less than three years at a price more than $1 billion.

 

 

 

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