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Market Update : 
Ann Taylor Stores Q1 Earnings Call Transcript
Author: 123jump.com Staff
123jump.com
Last Update: 9:53 AM ET May 24 2009


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Kay L. Krill

Dana, as far as the box, let me just take Ann Taylor for a minute, I think that as I said, it’s going to be, we’re going to establish enduring zones in the box and we will specify the casual chic area and the wear to work area, the accessories area, so we are going to make it easier for her going into the back part of this year to shop in a more expedient way.

As far as the proportions, it’s going to change really by month, what the emphasis is. But I would say that in the division we’re definitely down playing casual as we should because that’s really what LOFT stands for, and really building up the versatile separates aspect of the Ann Taylor brand which is what our heritage is and where we should have been all along.

In the LOFT, having said that, we all definitely realize that accessories is a huge opportunity for us and we’re definitely planning on making that more relevant and more compelling for the back half of the year. And LOFT, it’s really the opposite. What Gary and his team are focused on is really building up the casual component and having that be a greater percentage of the box at all times and really down playing and really attributing the go to work piece of it more selectively for the back part of the year. His team has also realized the opportunity that they have in accessories and are definitely I would say the company is going after that business for the back part of the year.

Dana Telsey - Telsey Advisory Group

Thank you.

Operator

This ends the question-and-answer session of today’s call. We will now turn it back over to Ms. Krill for any closing remarks.

Kay L. Krill

Okay, thank you for joining us this morning and have a great day everyone.

Operator

This concludes today’s conference call. You may now disconnect.


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