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Market Update : 
Abercrombie & Fitch Q1 Earnings Call
Author: 123jump.com Staff
123jump.com
Last Update: 7:12 AM ET May 19 2009


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Have you figured out a store prototype, and this is a follow-up to Gilly Hicks, that you want to use on a go-forward basis and I''m wondering if you can get such great deals on real estate, you can actually make the economics work sooner rather than later? Thank you.

Mike Jeffries

That''s a great question. The prototype for Gilly Hicks go forward is a smaller format than we currently have. The format is going to be a 5,500 square foot store gross. And the answer to the second part of the question is, yes, we are getting better and better real estate deals and it will clearly affect when we can start aggressively going after that business. I can''t give you a time but say that we are working hard on developing the bra and underwear and personal care part of the business, but we are manipulating that model so that hopefully we can proceed sooner rather than later. But there''s nothing we are not committing aggressively for the roll out of that store at this point.

Operator

We go next to Roxanne Meyer with UBS.

Roxanne Meyer – UBS

Hi thank you good morning. I just wanted to ask about your change in strategy in terms of flowing in product to your stores, if you could give us some update there. And any changes that you anticipate further as we move to back-to-school. Thanks.

Mike Jeffries

If I understand the question the flow is constant. We deliver new merchandise to our stores weekly but have for quite a while. So there isn''t really a change in that strategy. There is more flow because there is a greater percentage of the business that is fashion. For back-to-school, again, more fashion flow.

Operator

We go next to Marni Shapiro with The Retail Tracker.

Marni Shapiro – The Retail Tracker

Hey guys.

Mike Jeffries

Hi Marni, where are you now?

Marni Shapiro – The Retail Tracker

In the mall.

Mike Jeffries

Okay great job.

Marni Shapiro – The Retail Tracker


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