Established 1999
     
8,000 companies from USA and India.  
   
Search over 25,500 news articles and 8,000 companies earnings    
 
Jump Analysis: 
Limited Brands Earnings Call, Second Quarter 2008
Author: Maclintosh Kuhlengisa
123jump.com
Last Update: 3:17 PM ET August 24 2008


(Continued)

Email article | Print article

 
Marni Shapiro (Retail Tracker): As you take the BBW brand more sophisticated with these new launches, what does that say for the inconsistency then of having a brand like Pink in the store?

Sharen Turney: One of our foundations in our Beauty business has been our fragrance business which is really what we would consider a prestige fragrance business and this year as we continue to look at the fragrance business and how we are positioning that we think that there is a lot of opportunity for growth, not only in this fall season, but also if you look at into the future.

There is so many new things that are happening in skin care that we today are not really in and that we have a lot of things that we are working on both on the skin care and body care positioning.

We are not looking at actually getting out of the Garden Collection; it’s just that we are looking at really holding that growth flat and basically layering on the new things that are happening in the Beauty industry today.

We are not even in the home fragrance business that we believe has such a big opportunity. If you think about Victoria’s Secret, the bar and the loungewear that we are doing with the new sleepwear, it’s a natural adjacency for us to be looking at.

There’s also new things and new technologies that can tie back to what’s happening, whether its lace and silk.

Marni Shapiro (The Retail Tracker): Does that suggest you will move into also the skin care, anti-wrinkle treatment as well?

Sharen Turney: That is a future opportunity for us, but there are some other body products that we will be introducing in this spring season and you will see from us a very small focus line of performance skin care.

Diane Neal: In Bath & Body Works, we have struggled gaining additional share with a younger consumer, so part of the reason for putting painting Pink into Bath & Body Works is; one, it’s a powerful brand and secondly, to really test our opportunity to drive in the younger consumer to in fact overall shop, which has been very successful.

Dana Telsey (Telsey Advisory Group): On Victoria’s Secret, what is the progress on the image shift to more English of feminine type of stature?

Sharen Turney: We are making progress on the femininity side; I would not put English within that. Hopefully all of you will get an opportunity to look at our national advertising campaign that actually hit vogue in Elle review as we speak in terms of the new fashion but it is a great indication of where we are going.

With the softer elements that are coming in and looking at the manikins that we used to have and actually the safety notes that the softer feminine bust form, we are really taking the manikins out of the windows.

The other piece that say when we put together the color pallets instead of having them so differentiated now we have the opportunity with the color pallets to play off each other that you can go anywhere in the store and buy a bra and find a matching panty.
  1  2  3  4 More: Jump Analysis Archive

 


 
Sources: Data collected by 123jump.com and Ticker.com from company press releases, filings and corporate websites.
Market data: BATS Exchange. Inc.

350 Fund Managers Interviews - 10-year Annual earnings on 4,600 U.S. companies - 20-quarter Earnings on 3,800 U.S. companies - 3,200 U.S. IPO Prospectuses
- 2,100 Economic data releases from U.S., EU, UK, India, HK and Australia. 10-year Annual reports on 3,500 U.S. companies -
U.S. Earnings Calendar with 4,800 companies - 90,000 10-K reports - 26,000 Global markets news archive - 2,200 Earnings Conference Call Summaries

Other Sites:
© 1999-2012 123jump.com. All rights reserved