Established 1999
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Website Pros Inc.(WSPI)

 
123Jump Rating: - Value Gap   Underwriters: Friedman, Billings, Ramsey & Co., Inc
      USB Piper Jaffray Inc.
Status: Priced   RBC Bearings
 
Address: FiledDate: 04/27/2005
     
  Filed Price Range ($): $9.00-11.00
       
Telephone: Filed Offer Amount ($ Million): $70.00
       
Fax: Shares Offered (Millions): 7
       
Websites: Shares Outstanding (Millions):
       
Management: IPO Date: 11/02/2005
     
  Final Offer Price ($): $10.00
       
Industry: Business Services Final Offer Size (Millions of Shares): 0.00
       
Employees: Final Offer Amount ($ Million): $0.00
       
Competitors: S-1 Forms:
     
   
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

Company Links
Executives Products Services
Major Stock Holders   (Prior To Offering)

Name

Class A
Deven Parekh 40.30%
Entities and individuals affiliated with Insight Venture Partners 21.20%
Entities and individuals affiliated with Norwest Venture Partners 40.30%
George Still 21.30%
Jeffrey Lieberman 40.30%

Business Environment

Small and medium-sized businesses continue to represent a major opportunity for technology solutions providers. In March 2004, International Data Corporation, or IDC, an independent market research firm, estimated that there were approximately 13.5 million revenue-generating home-based businesses in the United States and approximately 8.2 million additional businesses with fewer than 100 employees.

According to a March 2004 report by IDC, approximately 76% of U.S. small businesses then had Internet access, which is expected to grow to nearly 83% by 2008. The pervasiveness of the Internet has enabled companies to deliver important components of information technology infrastructure remotely as a service. Businesses can now outsource systems and software to ASPs, which allows the implementation, hosting, maintenance, and upgrading of systems and software to be done in a more cost-effective manner than a business may have been able to do internally. In a May 2004 report, IDC projected that the market for software delivered as a service through ASPs will grow from $1.6 billion in 2003 to over $3.5 billion in 2008 in the United States.

Use of the Internet by consumers is widespread and growing. Jupiter Research, an independent market research firm, in a report dated February 2004, projected that the percentage of U.S. households with Internet access will increase from 66% in 2003 to 79%, or 91.2 million households, in 2008. Consumers searching the Internet for local businesses and services typically use two types of services: Internet yellow pages Websites and geographically targeted searches. It is believed consumers will increasingly choose to use the Internet to find local merchants, retailers, and service providers, rather than using the print yellow pages.

According to a March 2004 IDC report, 46% of small businesses, excluding home-based businesses, were estimated to have websites in 2003, with the number projected to grow at a compound annual growth rate of 8.1% through 2008.

Company Strategy
The Company is a leading provider of web services and products that enable small and medium-sized businesses to establish, maintain, promote, and optimize their Internet presence.

Product/Services Portfolio
The Company develops and supports subscription web service packages that include a 5, 10, 20, or 40 page semi-custom website and related services. These comprehensive packages include the tools and functionality necessary for a business to create, maintain, enhance, and market a successful and effective online presence. The Company builds, tests, and provisions the websites and provides related services on behalf of the customers. The Company also provides tutorials and tools for customers to edit and manage their sites themselves.

The Company’s primary subscription offering is eWorks! XL, a comprehensive website design and provisioning package targeted at getting small and medium-sized businesses online quickly, effectively, and affordably when they have no Internet presence, or a limited one. The package includes a five-page semi-custom website built on the Company’s proprietary self-editing tool, which allows for easy maintenance by the customer. This offering includes a broad set of configuration and customization options using a web browser. The Company builds the initial website for the customer using the content and design information the customer provides.

In addition to its eWorks! XL subscription-based web services, the Company offers a number of premium subscription-based services and functionalities for an additional fee. These premium subscription-based services are available to the Company’s eWorks! XL customers, to customers of its custom website design services and, in most cases, to customers for whom the Company has not built a website but who otherwise require these web services.

The Company offers complete custom website design services that provide sophisticated functionality and interactivity beyond those available under eWorks! XL. These sites are typically built for larger, more established customers that have had an Internet presence in the past, or that are designing the first website with unique specifications.

The Company offers NetObjects Fusion, a desktop web authoring software, for businesses that want to design websites either for themselves or for others. Combining easy-to-use wizards, drag-and-drop simplicity, and design tools, NetObjects Fusion offers the flexibility to be an intuitive website building software for novices, as well as an advanced tool for website development professionals.

Investment Analysis
Total revenue increased by 53% from $4.8 million for the three months ended March 31, 2004 to $7.3 million for the three months ended March 31, 2005.

Cost of professional services increased 64% from $132 thousand in the three months ended March 31, 2004 to $216 thousand in the three months ended March 31, 2005.

Sales and marketing expenses increased 39% from $1.4 million, or 30% of total revenue, during the three months ended March 31, 2004 to $2.0 million, or 27% of total revenue, during the three months ended March 31, 2005.

Research and development expenses increased 34% from $261 thousand, or 6% of total revenue, during the three months ended March 31, 2004 to $349 thousand, or 5% of total revenue, during the three months ended March 31, 2005.

Depreciation and amortization expense decreased 23% from $129 thousand, or 3% of total revenue, in the three months ended March 31, 2004 to $99 thousand, or 1% of total revenue, in the three months ended March 31, 2005.

Income Data 
Year Revenues Costs Oper Income Taxes Net Income EPS
2002 13651 12961 -6106 0.00 -6276 -0.2399999999999999911182158029987476766109466552734375
2003 16947 9878 -1328 0.00 -1487 -0.05000000000000000277555756156289135105907917022705078125
2004 23402 11435 735 0.00 1003 -0.0200000000000000004163336342344337026588618755340576171875
2005 7318 3718 267 0.00 293 0.00
*As of period Ended March 31, 2005

Balance Sheet Data

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2003 6282 1476 83 8614 5700 285 11869 0.00 6080
2004 6621 2320 178 9946 5020 424 13370 0.00 8263
2005 10374 2674 157 14045 5986 377 17643 0.00 11572
*As of period Ended March 31, 2005

Cash Flow Summary

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2002 -2863 -114 -892 -3869
2003 -44 -87 5946 5815
2004 184 -590 745 339
2005 806 -43 2990 3753
*As of period Ended March 31, 2005
 

 

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