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TechTarget(TTGT)

 
123Jump Rating: - Short-Term Growth   Underwriters: Morgan Stanley
      Lehman Brothers
Status: Priced  
 
Address: 117 Kendrick Street,Suite 800
FiledDate: 02/07/2007
  Needham
   
  MA 02492
Filed Price Range ($): $12.00-14.00
       
Telephone: 781-657-1000 Filed Offer Amount ($ Million): $123.00
       
Fax: Shares Offered (Millions): 7.7
       
Websites: www.techtarget.com Shares Outstanding (Millions): 39.05
       
Management: Greg Strakosch, CEO
IPO Date: 05/16/2007
  Don Hawk, Pres.
   
  Eric Sockol, CFO
Final Offer Price ($): $13.00
       
Industry: Computer Networks Final Offer Size (Millions of Shares): 7.70
       
Employees: 457 Final Offer Amount ($ Million): $100.10
       
Competitors: International Data Group
S-1 Forms:
  Ziff Davis Media Inc.
   
   
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

Company Links
Corporate / History Profile Executives Products Services
Major Stock Holders   (Prior To Offering)

Name

Class A
Alan G. Spoon 28.41%
Jay C. Hoag 32.34%
Polaris Venture Partners 28.41%
Roger M. Marino 14.61%
Technology Crossover Ventures 32.34%

Business Environment

Advertisers\\\' desire to reach customers efficiently has led to the development and proliferation of market-specific content channels throughout all forms of media. Targeted content channels increase advertising efficiency by enabling advertisers to market specifically to the audience they are trying to reach. Content providers are finding new ways, such as specialized cable television channels, magazines and events, to offer increasingly targeted content to their audience and advertisers. The Internet has enabled even more market-specific content offerings, and the proliferation of market-specific websites provides advertisers with efficient and targeted media to reach their customers.

Advertisers are increasingly focused on measuring and improving return on investment, or ROI. Before the advent of Internet-based marketing, there were limited tools for accurately measuring the results of marketing campaigns in a timely fashion. The Internet has enabled advertisers to track individual user responses to their marketing programs. With the appropriate technology, vendors now have the ability to assess and benchmark the efficacy of their online advertising campaigns cost-effectively and in real-time. As a result, advertisers are now increasingly demanding a measurable ROI across all forms of media.

The Internet has improved the efficiency and effectiveness of researching purchases. The vast quantity of information available on the Internet, together with search engines and directories that facilitate information discovery, enables potential purchasers to draw information from many sources, including independent experts, peers and vendors, in an efficient manner. These benefits are most apparent in the research of complex and costly purchases which require information from a variety of sources.

Despite the high growth of online advertising and marketing directly to corporate purchasers, business-to-business, or B2B, online spending represented only 6.9% of marketing and advertising expenditure in the United States in 2005. eMarketer expects the share of the B2B online advertising to rise to 13.1% of total marketing and advertising expenditure by 2010, predominantly at the expense of print media.

Company Strategy
The Company is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products.

Product/Services Portfolio
The Company’s integrated content platform consists of a network of 35 websites that it complements with targeted in-person events and three specialized IT magazines. Based upon the logical clustering of its users\\\' respective job responsibilities and the marketing focus of the products that the customers are advertising, the Company currently categorizes its content offerings across nine distinct media groups.

The storage sector consists of the market for disk storage systems and tape hardware and software that store and manage data. The Company’s online property in this sector, SearchStorage.com has attracted approximately 425,000 registered members seeking solutions in key sub-sectors such as fibre channel SANs, IP & iSCSI SANs, NAS, backup hardware and software, and storage management software.

The security sector is constantly growing to adapt to new forms of threats and to secure new technologies such as mobile devices and wireless networks. The Company’s online property in this sector, SearchSecurity.com has built a database of approximately 550,000 registered members and offers navigable and structured guides on IT vendor and technology solutions in key sub-sectors such as network security, intrusion defense, identity management and authentication, application security, and security information management software.

Broadly defined, the networking market includes the hardware, software and services involved in the infrastructure and management of data networks. The Company’s online properties in this sector, SearchNetworking.com, SearchVoIP.com and SearchMobileComputing.com have attracted approximately 700,000 registered members.

Data centers house the systems and components, such as servers, storage devices, routers and switches, utilized in large-scale, mission critical computing environments. The Company’s key online properties in this sector provide targeted information on the IT vendors, technologies and solutions that serve these sub-sectors.

Investment Analysis
Total revenues were $55.9 million for the year ended December 31, 2006 and $48.5 million for the year ended December 31, 2005, an increase of $7.4 million, or 15%.

Gross profit was $37.8 million for the year ended December 31, 2006 and $32.7 million for the year ended December 31, 2005, an increase of $5.1 million, or 16%.

Total cost of revenues was $18.1 million for the year ended December 31, 2006 and $15.8 million for the year ended December 31, 2005, an increase of $2.3 million, or 15%.

Total operating expenses were $29.9 million for the year ended December 31, 2006 and $27.9 million for the year ended December 31, 2005, an increase of $1.9 million, or 7%.

Income Data (Thousand $ Except EPS)
Year Revenues Costs Oper Income Taxes Net Income EPS
2003 32,466 20,036 -512 0.00 -533 -0.13
2004 46,727 33,477 -3,403 32 -3,292 -0.33
2005 66,746 38,511 6,235 -2,681 8,886 -0.06
2006 55,895 29,879 7,903 3,623 4,401 -0.12
*As of period ended September 30, 2006

Balance Sheet Data (Thousand $)

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2004 7,214 9,620 0.00 50,447 17,410 2,132 92,920 0.00 -62,304
2005 46,879 8,817 0.00 58,574 13,326 2,401 95,160 0.00 -63,723
2006 27,469 12,301 0.00 43,299 15,623 2,673 90,753 0.00 -66,550
*As of period ended September 30, 2006

Cash Flow Summary (Thousand $)

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2003 1,258 -3,471 2,342 129
2004 6,872 -71,481 63,835 -774
2005 11,335 31,092 -2,762 39,665
2006 7,797 -15,986 -11,221 -19,410
*As of period ended September 30, 2006
 

 

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