Established 1999
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ComScore(SCOR)

 
123Jump Rating: - Value Gap   Underwriters: Credit Suisse First Boston
      Deutsche Bank Sec.
Status: Priced  
 
Address: 11465 Sunset Hills Road,Ste.200
FiledDate: 04/02/2007
  Reston,
   
  VA 20190
Filed Price Range ($): $14.00-16.00
       
Telephone: 703- 438-2000 Filed Offer Amount ($ Million): $92.00
       
Fax: Shares Offered (Millions): 5
       
Websites: www.comscore.com Shares Outstanding (Millions): 27.38
       
Management: Magid Abraham, CEO
IPO Date: 06/26/2007
  Gian Fulgoni, Chair.
   
  John Green, CFO
Final Offer Price ($): $16.00
       
Industry: Miscellaneous Final Offer Size (Millions of Shares): 5.30
       
Employees: 377 Final Offer Amount ($ Million): $84.80
       
Competitors: Compete Inc.
S-1 Forms:
  Hitwise Pty.
   
   
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

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Corporate / History Profile Executives Products Services
Major Stock Holders   (Prior To Offering)

Name

Class A
Accel Partners 26.10%
Bruce Golden 26.10%
CVCA, LLC and related entities 11.10%
Institutional Venture Partners 9.70%
Magid M. Abraham, Ph.D 8.30%

Major Stock Holders  (After Offering)

Name

Common Stock Class A Class B Class C Class L ADS
Accel Partners 0% 21.40% 0% 0% 0% 0%
Bruce Golden 0% 21.40% 0% 0% 0% 0%
CVCA, LLC and related entities 0% 9.10% 0% 0% 0% 0%
Institutional Venture Partners 0% 7.90% 0% 0% 0% 0%
Magid M. Abraham, Ph.D 0% 6.80% 0% 0% 0% 0%

Business Environment

According to IDC, the number of global Internet users is projected to grow from approximately 968 million in 2005 to over 1.7 billion in 2010. As the online population continues to grow, the Internet is increasingly becoming a tool for research and commerce and for distributing and consuming media. According to IDC, the global business-to-consumer eCommerce market is projected to grow from $411 billion in 2005 to $1 trillion in 2010.

According to Jupiter Research, over 80% of online users in the United States research offline purchases using the Internet, making the Internet an important channel for both online and offline merchants. Consumers are also using the Internet to access an increasing amount of digital content across media formats including video, music, text and games. According to IDC, the domestic markets for online video and music consumption are projected to reach over $1.7 billion and over $3.3 billion, respectively, in 2010.

As consumers increasingly use the Internet to research and make purchases and to consume digital media, advertisers are shifting more of their marketing budgets to digital channels. According to the Internet Advertising Bureau and PriceWaterhouseCoopers, domestic online advertising spending, including search advertising, grew to $16.8 billion in 2006, an increase of 34% over 2005.

Despite the size and growth of the digital marketing sector, the shift of traditional advertising spending to the Internet has yet to match the rate of consumption of online media. According to Forrester Research, digital advertising represented only 6% of the total United States advertising market in 2004 despite consumers spending 16% of their available media time online.

Company Strategy
The Company provides a leading digital marketing intelligence platform that helps its customers make better-informed business decisions and implement more effective digital business strategies.

Product/Services Portfolio
The Company delivers its digital marketing intelligence through its Media Metrix product family and through its Marketing Solutions.

Media Metrix provides its subscribers, consisting primarily of publishers, marketers, advertising agencies and advertising networks, with intelligence on digital media usage and a measurement of the size, behavior and characteristics of the audiences for Web sites and advertising networks among home, work and university Internet populations. Media Metrix also provides insights into the effectiveness of online advertising.

The Company’s flagship product, Media Metrix 2.0, details the online activity and site visitation behavior of Internet users, including use of proprietary networks such as AOL, instant messaging, audio and video streaming, and other digital applications.

In addition to the Company’s core offering, customers can subscribe to the following additional products in the Media Metrix product family:

Plan Metrix is a product that combines the continuously and passively observed Internet behavior provided by Media Metrix with comprehensive attitude, lifestyle and product usage data collected through online surveys of the Company’s U.S. Internet user panel. Plan Metrix provides advertising agencies, advertisers and publishers with multiple views of Web site audiences including their online behavior, demographics, lifestyles, attitudes, technology product ownership, product purchases and offline media usage.

The Company provides insights into worldwide Internet activity through its World Metrix product, which delivers aggregate information about the behavior of online users on a global basis, for approximately 30 individual countries and for regional aggregations such as Latin America, Europe and Asia Pacific.

Video Metrix provides insights into the viewing of streaming video by U.S. Internet users. The product measures a wide range of video players and formats, including Windows Media, Flash, RealMedia and QuickTime. Video Metrix offers site-level measurement and audience ratings by demographics and time-of-day to assist agencies, advertisers and publishers in designing and implementing media plans that include streaming video.

Available through the Media Metrix client interface, Ad Metrix provides advertisers, agencies and publishers with a variety of online advertising metrics relating to impressions, or advertisements on a Web site that reach a target audience.

Investment Analysis
Total revenue was $66.3 million for the year ended December 31, 2006 and $50.3 million for the year ended December 31, 2005, an increase of $16 million, or 31.9%.

Cost of revenues was $20.6 million for the year ended December 31, 2006 and $18.2 million for the year ended December 31, 2005, an increase of $2.3 million, or 12.9%.

Selling and marketing expenses were $21.5 million for the year ended December 31, 2006 and $18.95 million for the year ended December 31, 2005, an increase of $2.5 million, or 13.3%.

Research and development expenses were $9 million for the year ended December 31, 2006 and $7.4 million for the year ended December 31, 2005, an increase of $1.6 million, or 21.5%.

Income Data (Thousand $ Except EPS)
Year Revenues Costs Oper Income Taxes Net Income EPS
2004 34,894 37,874 -2,980 0.00 -3,226 -1.88
2005 50,267 54,113 -3,846 -182 -4,422 -2.30
2006 66,293 60,706 5,587 50 5,669 0.00
2007 18,681 17,195 1,486 46 1,540 0.00
*As of period ended March 31, 2007

Balance Sheet Data (Thousand $)

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2005 5,124 10,328 0.00 20,792 27,220 4,480 29,477 0.00 -102,294
2006 5,032 14,123 0.00 31,493 32,880 6,980 42,087 0.00 -99,557
2007 6,706 14,941 0.00 34,520 34,897 6,615 45,479 0.00 -98,683
*As of period ended March 31, 2007

Cash Flow Summary (Thousand $)

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2004 1,907 -1,332 -952 -352
2005 4,253 -2,505 -1,092 620
2006 10,905 -9,573 -1,381 -92
2007 3,156 -971 -525 1,674
*As of period ended March 31, 2007
 

 

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