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Odimo(ODMO)

 
123Jump Rating: - Avoid   Underwriters: CIBC World Markets
     
Status: Priced  
 
Address: FiledDate: 07/16/2004
     
  Filed Price Range ($): $11.00-13.00
       
Telephone: Filed Offer Amount ($ Million): $28.00
       
Fax: Shares Offered (Millions): 4
       
Websites: Shares Outstanding (Millions):
       
Management: IPO Date: 02/15/2005
     
  Final Offer Price ($): $9.00
       
Industry: Retail Final Offer Size (Millions of Shares): 0.00
       
Employees: Final Offer Amount ($ Million): $0.00
       
Competitors: S-1 Forms:
     
   
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

Company Links
Executives Products Services
Major Stock Holders   (Prior To Offering)

Name

Class A
Beny Steinmetz 39.23%
Daniel Steinmetz 33.62%
Entities affiliated with Softbank Capital Partners LLC 21.12%
GSI Commerce Solutions, Inc. 20.43%
Nir Livnat 33.62%

Business Environment

Internet usage and online commerce continue to grow worldwide. According to U.S. eCommerce Overview: 2003 to 2008, Forrester Research, Inc., online purchases by U.S. consumers are expected to grow from $114 billion in 2003 to approximately $230 billion by 2008. This increase can be attributed to factors such as a growing awareness of the convenience of online shopping, an expanded range of products available online, improvements in security and electronic payment technology and increased access to broadband Internet connections which facilitate online shopping.

In addition to the benefits available to consumers, online commerce also offers a significant number of advantages to retailers. Managing and maintaining an online retailing website is generally less costly than operating multiple physical storefronts. Online retailers can efficiently market to a large and geographically diverse customer base while fulfilling sales from a single centralized location. Online retailers can also quickly react to changing consumer tastes and preferences by efficiently adjusting their featured selections, editorial content, shopping interfaces, pricing and visual presentations. Online retailers can more easily compile demographic and behavioral data about their customers that increase opportunities for direct marketing and personalized services. These benefits must be evaluated against a number of challenges such as drawing visitors to websites and converting them to customers, the inability for customers to physically inspect, try on or use the offered product and concerns about security and privacy.

The retail sale of jewelry and watches market is estimated at approximately $54.0 billion in 2003 by the U.S. Department of Commerce. The Jewelers of America 2003 Cost of Doing Business Survey estimated that the diamond and diamond jewelry market represented approximately 47% of retail jewelry sales and according to MarketLooks, the domestic watch and clock market represents $7.6 billion in retail sales annually.

Company Strategy
The Company is a leading online retailer of current season brand name watches and luxury goods, high quality diamonds and fine jewelry.

Product/Services Portfolio
The Company’s websites offer the convenience and flexibility of being able to shop for brand name watches and luxury goods, diamonds and fine jewelry 24 hours a day, seven days a week. The Company’s websites provide a secure, informative and enjoyable shopping experience in an easy-to-use online format. Each website has an interactive search capability that allows the customers to search for products by different criteria, obtain product information and recommendations and participate in promotions and discounts.

www.diamond.com is a leading online retailer of independently certified diamonds, precious and semi-precious jewelry and brand name watches. On www.diamond.com, customers can search for independently certified diamonds using criteria such as carat, clarity, color and cut, and can use the “Design Your Ring” feature to customize their purchase.

www.ashford.com provides a comprehensive online selection of brand name luxury goods, including watches, jewelry, designer handbags and accessories, home accents, fragrances, sunglasses and fine writing instruments. Brands featured on the Company’s website include Prada, Gucci, and Fendi. The Company’s initial line of Ashford branded products will include fine watches, handbags and accessories. These products will be consistent in style and quality with the Company’s other brand name luxury product offerings, but at lower prices.

www.worldofwatches.com sells designer brand name watches such as Tag Heuer, Omega and Movado. This website provides detailed product information regarding automatic and quartz movements, water and scratch resistance, shock proofing, strap and case materials, warranties and maintenance.

Investment Analysis
Net sales for the three months ended March 31, 2004 increased 37.2% to $10.4 million from $7.6 million for the three months ended March 31, 2003.

Gross profit for the three months ended March 31, 2004 increased 47.2% to $3.1 million from $2.1 million for the three months ended March 31, 2003 due to increases in sales volume.

General and administrative expenses for the three months ended March 31, 2004 increased 8.3% to $2.0 million from $1.8 million for the three months ended March 31, 2003.

Depreciation and amortization expense for the three months ended March 31, 2004 increased 12.3% to $749,000 from $667,000 for the three months ended March 31, 2003.

Income Data 
Year Revenues Costs Oper Income Taxes Net Income EPS
2001 24207 22199 347 0.00 -16085 -12.9000000000000003552713678800500929355621337890625
2002 27520 13778 1 0.00 -6189 -0.65000000000000002220446049250313080847263336181640625
2003 41694 17785 -1107 0.00 -7143 -0.7399999999999999911182158029987476766109466552734375
2004 10444 9198 -253 0.00 -6383 -0.90000000000000002220446049250313080847263336181640625
*As of March 31, 2004

Balance Sheet Data

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2002 6911 87 4458 11865 7554 2082 30921 0.00 19113
2003 5780 372 6006 12751 14797 2537 30405 0.00 12908
2004 1227 1539 6043 9903 9899 2537 27104 0.00 14730
*As of March 31, 2004

Cash Flow Summary

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2001 -5846 -1085 0.00 -6931
2002 -2949 -723 2035 -1637
2003 963 -1694 -400 -1131
2004 -5528 -300 1275 -4553
*As of March 31, 2004
 

 


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