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Morningstar, Inc.(MORN)

 
123Jump Rating:   Underwriters: W.R. Hambrecht & Company
     
Status: Priced  
 
Address: FiledDate: 05/06/2004
     
  Filed Price Range ($): $16-19
       
Telephone: Filed Offer Amount ($ Million): $166.30
       
Fax: Shares Offered (Millions): 8
       
Websites: Shares Outstanding (Millions):
       
Management: IPO Date: 05/02/2005
     
  Final Offer Price ($): $18.00
       
Industry: Research Final Offer Size (Millions of Shares): 0.00
       
Employees: Final Offer Amount ($ Million): $0.00
       
Competitors: S-1 Forms:
     
   
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

Company Links
Executives Products Services
Quarterly Performance   

Qtr Ended

Revenues Net Income EPS
03 / 2002 25222 -2600 -0.070000000000000006661338147750939242541790008544921875
06 / 2002 27115 -2684 -0.070000000000000006661338147750939242541790008544921875
09 / 2002 27528 412 0.01000000000000000020816681711721685132943093776702880859375
12 / 2002 29754 5318 0.14000000000000001332267629550187848508358001708984375
03 / 2003 32138 -237 -0.01000000000000000020816681711721685132943093776702880859375
06 / 2003 34315 1532 0.040000000000000000832667268468867405317723751068115234375
09 / 2003 35940 1410 0.040000000000000000832667268468867405317723751068115234375
12 / 2003 37103 -14602 -0.38000000000000000444089209850062616169452667236328125
Major Stock Holders   (Prior To Offering)

Name

Don Phillips NA NA NA NA NA NA
Joe Mansueto NA NA NA NA NA NA
Softbank Finance Corporation NA NA NA NA NA NA
Tao Huang NA NA NA NA NA NA
Tim Armour NA NA NA NA NA NA

Major Stock Holders  (After Offering)

Name

Common Stock Class A Class B Class C Class L ADS
David W. Williams 131,211 NA NA NA NA NA
Don Phillips 1,709,355 NA NA NA NA NA
Joe Mansueto 30,000,000 NA NA NA NA NA
Tao Huang 1,270,026 NA NA NA NA NA
Tim Armour 696,686 NA NA NA NA NA

Business Environment

With a total market size of approximately $15.7 billion in 2002, the economic and financial segment represents the largest component of the business information market. The individual investor market consists of approximately 84.3 million investors in the United States, according to the Equity Ownership in America report (the EOA report), and an equal or greater number in major international markets. It is estimated that there are approximately 285,000 financial advisors in the United States and an additional 410,000 in major international markets. In the institutional segment, it is estimated that there are approximately 4,000 financial institutions in the United States, and an additional 5,000 in major international markets.

It is believed a number of trends should support continued demand for economic and financial data. At the broadest level, the U.S. financial services industry has experienced significant growth over the past 30 years. Fueling this growth have been rising equity markets and a shift away from traditional bank savings accounts to investment-related assets, such as stocks, bonds, and mutual funds. The total value of assets in these securities, according to Federal Reserve data, increased from $765 billion (45% of total household liquid financial assets) in 1975 to $11.2 trillion (73% of total household liquid financial assets) in mid-2003.

Household ownership of equity securities has also increased dramatically, with 49.5% of U.S. households owning stocks or stock mutual funds as of December 2002 compared with 19.0% in 1983, according to the EOA report. Total assets in U.S.-based mutual funds have grown from $370.7 billion in 1984 to $7.4 trillion as of December 2003, representing a compound annual growth rate of 18.1%. It is believed the increased participation of individual investors in the equity markets—both directly via stock ownership and indirectly via mutual funds—has led to a greater need for information about investing. In the retirement market, millions of investors are now charged with planning for their own retirement, as more companies have shifted from traditional pension plans to self-directed retirement plans such as 401(k)s. Retirement plan providers—typically third party asset management companies or companies that offer administrative services—often supply investment offerings to these plans and their participants. Total assets in 401(k) plans have increased from $385 billion in 1990 to an estimated $1.54 trillion at the end of 2002, according to the ICI Mutual Fund Fact Book.

Company Strategy
The Company is a leading provider of independent investment research in the United States and in major international markets.

Product/Services Portfolio
The Company offers an extensive line of Internet, software, and print-based products for individual investors, financial advisors, and institutional clients. As of December 31, 2003, the Company tracked more than 15,700 mutual funds in the United States, 39,000 mutual funds and similar vehicles in international markets, 6,500 stocks, 2,800 separate accounts, 480 closed-end funds, 36,000 variable annuity/life subaccounts, 100 exchange-traded funds, and 80 state-sponsored college savings plans. The Company serves more than 3 million individual investors, 100,000 financial advisors, and 500 institutional clients, with operations in 16 countries around the world. The Company’s business operations are divided into three segments. Individual segment focuses on products for the individual investor. Advisor segment focuses on products for financial advisors. Institutional segment focuses on integrated advice and data solution packages for institutional clients, including banks, brokerage firms, insurance companies, mutual fund companies, and retirement plan sponsors.

For individual investors, the Company’s largest product is the U.S.-based Web site. The Web site is a leader in broad-based, innovative investment research, and it consistently ranks among the best investment sites on the Web. The site has more than 2.7 million registered users and an additional 120,000 paid subscribers. The Company also offers numerous investor Web sites in international markets, as well as a variety of print publications for individual investors. The Company’s Individual business segment also offers independent equity research to individual investors.

For financial advisors, the Company’s largest products are Advisor Workstation, a comprehensive, Web-based investment planning system, and Principia, a CD-ROM-based investment research product. The Company also offers an asset management service consisting of portfolios of mutual funds in which advisors can invest their clients' assets. The Company sells its advisor-related products both directly to independent financial advisors and through enterprise licenses.

For institutional clients, the Company’s products and services include a set of Web-based research tools that combines advanced performance and holdings-based analysis with access to the Company’s proprietary statistics, a complete set of investment data spanning all seven of the Company’s core databases, available as an electronic data feed, and investment consulting, which draws on the Company’s extensive industry knowledge to help clients create and maintain investment products.

Investment Analysis
Revenue increased $40.2 million, or 28.8%, to $179.7 million for the year ended December 31, 2004 from $139.5 million for the year ended December 31, 2003.

Operating income increased $28.5 million to $17.7 million for the year ended December 31, 2004 from an operating loss of $10.8 million for the year ended December 31, 2003.

Cost of goods sold increased $11.2 million, or 25.7%, to $54.7 million for the year ended December 31, 2004 from $43.5 million for the year ended December 31, 2003.

Sales and marketing costs increased $5.2 million, or 17.0%, to $36.0 million for the year ended December 31, 2004 from $30.8 million for the year ended December 31, 2003.

Income Data 
Year Revenues Costs Oper Income Taxes Net Income EPS
2001 91230 107621 -16391 -5276 -9295 -0.2399999999999999911182158029987476766109466552734375
2002 109619 117959 -8340 -311 446 0.01000000000000000020816681711721685132943093776702880859375
2003 139496 150250 -10754 2950 -11897 -0.309999999999999997779553950749686919152736663818359375

Balance Sheet Data

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2002 44337 0.00 0.00 93411 83406 15291 155112 0.00 50463
2003 53509 0.00 0.00 105440 111350 17600 183220 0.00 47776

Cash Flow Summary

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2001 -5183 3128 -1049 -2400
2002 16542 1435 -1952 16370
2003 29705 -20481 -26 9172
 

 

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