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Heartland Payment Systems Inc.(HPY)

 
123Jump Rating: - Value Gap   Underwriters: Citigroup
      CS First Boston
Status: Priced  
 
Address: 90 Nassau St.
FiledDate: 08/10/2004
  Princeton,
   
  NJ 08542
Filed Price Range ($): $14.00-16.00
       
Telephone: 609-683-3831 Filed Offer Amount ($ Million): $124.00
       
Fax: 609-683-3815 Shares Offered (Millions): 7
       
Websites: Shares Outstanding (Millions): 32.40
       
Management: Robert Carr, Chair./CEO
IPO Date: 08/11/2005
  Robert Baldwin, CFO
   
  Brooks Terrell, CTO
Final Offer Price ($): $18.00
       
Industry: Financial Services Final Offer Size (Millions of Shares): 6.75
       
Employees: 1,616 Final Offer Amount ($ Million): $121.50
       
Competitors: BA Merchant Services
S-1 Forms:
  First Data Commercial Services
   
  Global Payments
 
       
     
     
     
       
 
- Avoid        - Value Gap        - Short-Term Growth        - Long-Term Growth        - Long-Term Value

Company Links
Executives Products Services
Major Stock Holders   (Prior To Offering)

Name

Class A
Greenhill Capital Partners, L.P. and affiliated investment funds 28.20%
LLR Equity Partners, L.P. and affiliated investment fund 16.90%
Mitchell L. Hollin 16.90%
Robert O. Carr 28.20%
Scott L. Bok 28.20%

Business Environment

The payment processing industry provides merchants with credit, debit, gift and loyalty card and other payment processing services, along with related information services. The industry has grown rapidly in recent years as a result of wider merchant acceptance, increased same store sales, increased consumer use of bank cards and advances in payment processing and telecommunications technology. According to The Nilson Report, total expenditures for bank card transactions by U.S. consumers was $1.8 trillion in 2002, or 32% of all consumer payments, and is expected to grow to $3.1 trillion by 2007, or 42% of all consumer payments. From 1990 to 2002, the compound annual growth rate of card payments was 13%, but this rate is expected to slow modestly to 11.5% for 2002 to 2007. The proliferation of bank cards has made the acceptance of bank card payments a virtual necessity for many businesses, regardless of size, in order to remain competitive. This use of bank cards, enhanced technology initiatives, efficiencies derived from economies of scale and the availability of more sophisticated products and services to all market segments has led to a highly competitive and specialized industry.

During the last decade, the payment processing industry has undergone significant consolidation. The costs to convert from paper to electronic processing, merchant requirements for improved customer service, and the demand for additional customer applications have made it difficult for community and regional banks to remain competitive. Many of these providers are unwilling or unable to invest the capital required to meet these evolving demands, and are increasingly exiting the payment processing business or otherwise seeking partners to provide payment processing for their customers. Despite this consolidation, the industry remains fragmented with respect to the number of entities offering payment processing services, particularly to small- and medium-sized merchants.

Company Strategy
The Company is a leading provider of bank card payment processing services to merchants in the United States.

Product/Services Portfolio
The Company receives net revenues as compensation for providing bank card payment processing services to merchants, including merchant set-up and training, transaction authorization and electronic draft capture, clearing and settlement, merchant accounting, merchant support and chargeback resolution, as well as payroll services. The Company arranges for certain of these services, particularly merchant accounting, clearing and settlement and a majority of its authorization and electronic draft capture services, to be performed by third-party processors, while it performs the remaining services in-house. In addition, the Company sells and rents POS devices and supplies and provides additional services to its merchants, such as gift and loyalty programs, paper check authorization and chargeback processing.

After the Company establishes a contract with a merchant, it creates the software configuration that is downloaded to the merchant's existing, newly purchased or rented POS terminal, cash register or computer. This configuration includes the merchant identification number, which allows the merchant to accept Visa and MasterCard as well as any other bank cards, such as American Express, Discover, JCB and Diners Club, provided for in the contract.

The Company provides electronic payment authorization and draft capture services for all major bank cards. Authorization generally involves approving a cardholder's purchase at the point of sale after verifying that the bank card is not lost or stolen and that the purchase amount is within the cardholder's credit or account limit.

Clearing and settlement processes represent the "back-end" of a transaction. Once a transaction has been "batched out" for payment, the payment processor transfers the merchant data to Visa or MasterCard. This is typically referred to as "clearing". After a transaction has been cleared, the transaction is "settled" by Visa or MasterCard and the merchant is compensated for the value of the purchased goods or services.

The Company organizes its merchants' transaction data into various files for merchant accounting purposes. Merchant accounting services allow merchants to monitor sales performance, control expenses, disseminate information and track profitability through the production and distribution of detailed statements summarizing their bank card payment processing activity.

The Company provides merchants with ongoing service and support for their processing needs. Customer service and support includes answering billing questions, responding to requests for supplies, resolving failed payment transactions, troubleshooting and repair of equipment, educating merchants on Visa and MasterCard compliance and assisting merchants with pricing changes and purchases of additional products and services.

Investment Analysis
Total net revenue increased 43.2% from $419.0 million in the year ended December 31, 2003 to $599.9 million in year ended December 31, 2004.

Expenses increased 43.3% from $407.8 million in the year ended December 31, 2003 to $584.2 million in the year ended December 31, 2004.

Income from operations improved from $11.2 million in the year ended December 31, 2003 to income of $15.7 million in the year ended December 31, 2004.

Interest income increased from $0.1 million to $0.2 million in the year ended December 31, 2003 and 2004, respectively.

Interest expense increased from $1.1 million in the year ended December 31, 2003 to $1.3 million in the year ended December 31, 2004.

Net income decreased from $18.4 million in the year ended December 31, 2003 to $8.6 million in the year ended December 31, 2004.

Income Data 
Year Revenues Costs Oper Income Taxes Net Income EPS
2001 189526376 224786403 -35260027 17392 -28186546 -2.95000000000000017763568394002504646778106689453125
2002 279993142 287686532 -7693390 50863 -7851963 -0.93000000000000004884981308350688777863979339599609375
2003 377451508 375839898 1611610 -19045650 19243697 1.1399999999999999023003738329862244427204132080078125
2004 111884798 111281640 603158 698001 562423 0.040000000000000000832667268468867405317723751068115234375
*As of period Ended March 31, 2004

Balance Sheet Data

Year

Cash Acct Recv. Inventory Total Cur Assets Total Cur Liability PPE Total Assets LT Debt SH Equity
2002 8072888 33434706 741045 0.00 80506973 6600278 63905902 0.00 -60001812
2003 13003647 44934093 2229680 0.00 80506973 6208952 103678535 0.00 -39746144
2004 15077488 49161852 2250271 0.00 109132741 6752877 112787338 0.00 -39746144
*As of period Ended March 31, 2004

Cash Flow Summary

Year

Net Cash-Ops Net Cash-Inv Net Cash-Fin Net Change
2001 -19949382 -2682412 33375253 10743459
2002 -2170530 -6211413 3407652 -4974291
2003 8943915 -3510461 -502695 4930759
2004 3767052 -1352963 -340248 2073841
*As of period Ended March 31, 2004
 

 

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