A major challenge for financial professionals is satisfying the expectations of a more educated and demanding client base. Advisors want to employ more sophisticated strategies but need to execute them in a simple way. That’s the big picture behind the success of ProShares ETFs. They enable investors to easily hedge or magnify their exposure to broad indexes, sectors, asset classes, or styles.

WisdomTree is the first company that manages ETFs based on indexes it creates and owns. Luciano Siracusano believes that the standard capitalization-weighted indexes are flawed in their tendency to overweight the overvalued stock, sectors, and regions. That’s why the company developed fundamentally weighted indexes to target better returns with lower volatility.

With not too many fixed-income ETFs on the market, Ameristock’s new products aim to bring competition and choice for investors. The concept behind the ETFs, which track a different index, includes the ability to play the yield curve, pure style, and limited expenses. The move is the next logical step for a company that already has products tracking the prices of oil and natural gas as reflected in their futures.

Innovation can lead you to interesting places, and in the case of Van Eck Global, it led us to global-growth related ETFs in previously undercovered investment areas of the ETF market. Our ETFs are designed to be effective building blocks for a diversified portfolio and to provide investors with pure exposure to specific sectors or countries, including companies not trading in the U.S.