Okay. Tian, this is Charles. Let me try to answer you question here is that, you''re right. I mean, real estate business has high margin, high gross margin, high operating margin. So if we take that out, I mean, compared to the business we had before including the real estate business, we''re going to see lower gross margin, lower operating margin, I mean, from compared to the past but, I mean, I think there are two factors, I mean, we''d have to consider, although temporarily, we’re going to see lower operating margin, gross margin but on net margin basis it will be higher than before. That is one thing.
The other is that even for operating margin, gross margin that will gradually improve with the revenue increase next year. I mean, we probably will see, I mean, pretty good, strong growth next year and with revenue increase and the cost increase slower, much slower than the revenues then we''re going to see improved margin gains, I mean, going forward.
So this is just, I think this will just take a very short period of time, I mean, without the real estate business. But going forward, I mean, our overall margin will still improve and show good leverage in our operating basically.
Operator
All right. And your next question comes from Eddie Leung, Banc of America. Please proceed.
Thomas - Banc of America/Merrill Lynch
Hi. I''m [Thomas] asking questions on behalf of Eddie. Just a quick question, will you give us some color on the content cost for some of the special events like Asian Games, World Cup and World Expo? Thanks.
Charles Chao
What''s the last one that you are saying, the Asian Games, World Cup and?
Thomas - Banc of America/Merrill Lynch
The World Cup and the Shanghai Expo?
Charles Chao
Expo. Okay. I think typically, we''re going to spend, I mean, extra dollar on major events but only the events that, I mean, actually attracts a lot of attention, I mean, for our audience, we''re going to see some extra dollars, I mean, we''ll spend, I mean, next year will be the World Cup.
Historically, I mean, only the World Cup and the Olympic Games will require extra attention for our content investment and for other smaller events like Asian Games, we''re not going to see too much additional content cost.
And for the Shanghai Expo, I mean, it''s not really too much about the content, it''s more like a marketing and a sales event, so I’m not going to see -- we''re not going to see so much increase in the cost of content in those areas.
But the world cup, I mean, will be one factor but I think it''s only based to video content and we typically will buy video content for the major event. So I think that will happen probably in the second quarter, third quarter next year, I mean, and especially in the second quarter we''ll see an increase in content.
But in general, I think the content cost will increase, I mean, with the revenue increase, especially we''re going to increase a little bit more in the video content area going forward given video offering becomes more and more popular in the market.
But I think we are going to be very cautious in terms of video content investment, I mean, in the near future because in China, as you probably know that the environment for video content protection is not ideal at this point so any investment in this area may not result in very good return in near future.
But we are committed to, I mean, invest in the robust video platform and we will increase our video content in this area to stay at the very top of the competition. And but we are not going to see in the near future we are going to have a big tick in the video content cost going forward.
Operator
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