Our next question is coming from JayMcCanless of FTN Equity. Your line is open.
Jay McCanless – FTN Equity Capital Markets
Good morning. Had a product mix question, just wanted to get an idea of what percentage of the neighborhood that were entry level and first move-up, etc. and you have any comp target range for where you want your product mix to go.
Stuart A. Miller
Product mix, as I noted in my opening comments is a very locally driven program. I would say that our first time orientation has gone up materially but I can’t give you a number because I know that it will be wrong, it would be a guess. I haven’t assembled that on a corporate basis. We’ve looked at it in the fields on a division-by-division basis but it’s gone up materially for first time home buyers and also for first time move ups that are very value focused.
I’d say that probably 75%, 80% of our business is in the real value oriented side of our business and that would mean your first time buyer and your first time move-up at the lower end price points.
Jay McCanless – FTN Equity Capital Markets
Okay and then for the new land that you might be looking at, are you looking specifically to add to that first time first move up count or are you looking across the board of opportunities?
Stuart A. Miller
We are looking across the board but today we are primarily focused on the two segments that I highlighted and that is it is really at the value end of the spectrum so I’d say that in almost all instances where we are looking for something new it’s an order to provide a price leading value to the marketplace.
Jay McCanless – FTN Equity Capital Markets
Great. Thank you.
Operator
Our next question is coming from Joshua Pollard of Goldman Sachs. Your line is open.
Joshua Pollard – Goldman Sachs
Good afternoon. My question is around cash flow, kind of around a couple of comments that were made. The first is on the land acquisition strategy to bring in fresh lots, finished lots, rolling option strategy; I am trying to mirror that with the potential land seller’s takedown. Can you just mirror how those two fit into your strategy which seems most recently to be very short time. And could you also talk about your strategy on specs? A couple of builders talked about increasing the specs with some stimulus that’s out there and you guys look to have a pretty low spec per community count. So, is there any reason to be building that up from here and the cash flow that you are expected to generate from your spec. Thanks a lot.
Stuart A. Miller
Sure. First of all, as it relates to specs, no, we don’t anticipate building it up. In fact, we are continuing to keep it very tightly reined in. And I think that again given our cycle time reductions that are tangible to that. We really can see how impactful they are becoming. I think we are going to be able to keep our spec level down and still keep enough current inventory available to the market to make us an attractive alternative to the foreclosures options that are out there.
As it relates to the first question, the question of land source, land source is a unique opportunity. It’s an opportunity that we spend a lot of time and put a lot of invested dollars in. We have a unique knowledge of that particular land deal and we will be overseeing and managing, we won’t be -- we will be actually setting up an entity that will oversee and manage it. That’s a discrete, unique investment that given the opportunity should it materialize we will go forward with. It is an anomaly in the opportunities that we will be participating in going forward and we think that that land source itself might ultimately find opportunities to grow itself without additional capital infusions from also the other partners.
Joshua Pollard – Goldman Sachs
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