We''re thrilled to be launching there on October 30th with China Unicom and we''re going to start with about 1,000 points of sale and then expand further over the next several months thereafter. They''ve announced the plans and prices that they will have both for the device and for the service and there''s a very wide range here from, on the post-paid side from $18 a month all the way up to $8500 a month.
And at the higher price points, an individual is able to actually get the device for free, and it goes up as you go down the ARPU as it would in most countries. As you know, as we''ve shipped the 3G and the 2G phone prior to that, we discovered that there were quite a few phones going into China. So, it would seem to us to indicate that there''s a good opportunity and we''re really excited to get started. We''re not making any projections on, on the volume, but it''s a huge market, the largest market in the world in terms of total phone and I think it''s very important that we get started to make it as large as possible on SmartPhones.
Ben Reitzes - Barclays Capital
Do you guys have any updated comments on the economy? And that''s my last question. It seemed like the quarter must have closed very strong, especially with those Mac numbers.
Tim Cook
We just spend our time projecting our business and leave the economy forecasting and comments to the economists.
Nancy Paxton
Thanks, Ben. Could we have the next question, please?
Operator
Next question comes from Gene Munster with Piper Jaffray.
Gene Munster - Piper Jaffray
Hi, good afternoon and congratulations. We''re looking at the iPhone, it''s pretty clear we''re still in a green field opportunity here, but as you start to go to multiple carriers, can you talk a little bit about the pricing of the phone when you go from exclusivity to multiple carriers, obviously not specifics, but any sort of color we can have in terms of how the pricing dynamic changes from the phone from you to the carrier? Thanks.
Tim Cook
Our pricing is confidential, Gene, so it''s not something I can comment on in detail, but generally speaking, from markets where we''re already selling, I would not expect to see a wholesale price difference as we bring on other carriers. However, the end user price is really set by the carrier themselves and so you may or may not see a street price difference.
Gene Munster - Piper Jaffray
So, when you go from exclusive to multiple carriers, you wouldn''t necessarily see a change in pricing that you''re charging the carrier, is that correct?
Tim Cook
That''s correct.
Nancy Paxton
Thanks Gene. Could we have the next question, please?
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