None that we can provide, as you probably guessed, many of these companies would like to keep their specific numbers confidential.
Brian Marshall - Broadpoint AmTech
Understood. Thanks. And final question, any chance that the international activations grew on a year-over-year basis for the iPhone? Thank you.
Tim Cook
Well, iPhone sell through was up 38% year-over-year. As Peter went through in the preamble, last year and I think it''s very important to remember, we expanded channel inventory by about 2 million units because it was the launch of the iPhone 3G during that quarter. We only grew inventory this particular year by less than 600,000. And so that sell through increase of 38% compares to a projected rate of market growth of 5% from [Canalis] and so it''s a, you know, a significant multiple to market growth based on the market statistics that we have.
Brian Marshall - Broadpoint AmTech
And that 5%, just to clarify, is international?
Tim Cook
That 5% is a worldwide number.
Brian Marshall - Broadpoint AmTech
Thank you.
Nancy Paxton
Thanks, Brian. Could we have the next question, please?
Operator
From FTN Equity Capital, we''ll hear from Bill Fearnley.
Bill Fearnley - FTN Equity Capital
Question for you on the Macintosh side, if I could do a deeper dive on the education sector. Question for Tim, you guys have been pretty cautious regarding state spending here given the tax issues that you''ve quoted for the different states. So, what powered the upside in education specifically K-12 and higher Ed? And then also, if you could give additional color on what happened in the student buy versus your expectation as well, given the popularity of notebooks for students? Then I had one follow-up, if I could.
Tim Cook
Let me start with the last one first. The student buy, you can see those numbers trickling through our retail results and you can''t see this, because we don''t break it out separately, specifically helped our online results and the institutions buy through book stores. And so the back-to-school season, and the end result strongest ever and I will attribute a great piece of that to the individual business that you''re talking about.
In terms of the institutional business, I''ve been worried about state spending. I''m still worried about state spending. We saw no material stimulus funding flowing last quarter. We saw a little, but it was a very small number. We may see more this quarter, but it''s too early to tell. In terms of the institutional increase, institutions grew about 12%, and that increase was the big thing that pushed us over the zero mark there was the state of Maine order. And so, it was extremely key in the education institution achievement.
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