Yes, and I just went through that in the previous call, but to repeat it, well over 50% of the Fortune 100 are deploying or piloting the iPhone and this strength is also happening internationally and if you take Europe about 50% of the Financial Times 100 are deploying or actively evaluating iPhone for broad deployment. And so, these numbers are very impressive to us and we feel like we're making great progress in this market.

Brian Marshall - Broadpoint AmTech

Definitely. And Tim, I think that you commented in the past that three of that Fortune 100 had 25,000 units or greater. Any update there by chance?

Tim Cook

None that we can provide, as you probably guessed, many of these companies would like to keep their specific numbers confidential.

Brian Marshall - Broadpoint AmTech

Understood. Thanks. And final question, any chance that the international activations grew on a year-over-year basis for the iPhone? Thank you.

Tim Cook

Well, iPhone sell through was up 38% year-over-year. As Peter went through in the preamble, last year and I think it's very important to remember, we expanded channel inventory by about 2 million units because it was the launch of the iPhone 3G during that quarter. We only grew inventory this particular year by less than 600,000. And so that sell through increase of 38% compares to a projected rate of market growth of 5% from [Canalis] and so it's a, you know, a significant multiple to market growth based on the market statistics that we have.

Brian Marshall - Broadpoint AmTech

And that 5%, just to clarify, is international?

Tim Cook

That 5% is a worldwide number.

Brian Marshall - Broadpoint AmTech

Thank you.

Nancy Paxton

Thanks, Brian. Could we have the next question, please?

Operator

From FTN Equity Capital, we'll hear from Bill Fearnley.

Bill Fearnley - FTN Equity Capital