F-1/A 1 u99340a1fv1za.htm GRAVITY CO.,LTD GRAVITY CO.,LTD
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As filed with the Securities and Exchange Commission on January 31, 2005
Registration No. 333-122159


SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


AMENDMENT NO. 1 TO

FORM F-1
REGISTRATION STATEMENT UNDER
THE SECURITIES ACT OF 1933


GRAVITY Co., Ltd.

(Exact Name of Registrant as Specified in Its Charter)


         
THE REPUBLIC OF KOREA
(State or Other Jurisdiction of
Incorporation or Organization)
  7371
(Primary Standard Industrial
Classification Code Number)
  NOT APPLICABLE
(I.R.S. Employer Identification No.)


SHINGU BUILDING, 620-2 SHINSA-DONG, GANGNAM-GU

SEOUL 135-894, KOREA
822-516-5438
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)


Puglisi & Associates

850 Liberty Avenue
Suite 204
Newark, Delaware 19711
302-738-7210
(Name, Address, Including Zip Code, and Telephone Number, Including Area Code, of Agent For Service)


Copies to:
     
Jin Hyuk Park, Esq.
Simpson Thacher & Bartlett LLP
ICBC Tower, 7th Floor
3 Garden Road, Central, Hong Kong, SAR
People’s Republic of China
852-2514-7600
  Alan F. Denenberg, Esq.
Davis Polk & Wardwell
1600 El Camino Real
Menlo Park, CA 94025
U.S.A.
650-752-2004


    Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this Registration Statement.

    If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box:    o

    If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act of 1933, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:    o

    If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:    o

    If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:    o

    If delivery of the prospectus is expected to be made pursuant to Rule 434, check the following box:    o

CALCULATION OF REGISTRATION FEE

                 

Proposed maximum Proposed maximum
Amount to be offering price aggregate Amount of
Title of each class of securities to be registered registered(2) per share(3) offering price registration fee(4)

Common stock, par value W500 per share(1)
  2,673,750   US$62.00   US$165,772,500   US$19,511.42

(1)  American depositary shares, or ADSs, evidenced by American depositary receipts issuable on deposit of the common shares registered hereby will be registered under a separate registration statement on Form F-6. Each ADS will represent one fourth of one common share.
 
(2)  Includes (a) shares of common stock represented by ADS that may be purchased by the underwriters pursuant to an over-allotment option and (b) all shares of common stock represented by ADSs initially offered or sold outside the United States that are thereafter sold or resold in the United States. Offers or sales of shares of common stock represented by ADS outside the United States are being made pursuant to Regulation S under the Securities Act and are not covered by this Registration Statement.
 
(3)  Estimated solely for purposes of computing the amount of the registration fee pursuant to Rule 457 under the Securities Act.
 
(4)  Previously paid.

    The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act or until this Registration Statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.




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The information in this prospectus is not complete and may be changed. Neither we nor the selling shareholders may sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities, and it is not soliciting an offer to buy these securities in any state or jurisdiction where the offer or sale is not permitted.

SUBJECT TO COMPLETION, DATED JANUARY 31, 2005

9,300,000 American Depositary Shares

(GRAVITY LOGO)

GRAVITY Co., Ltd.

Representing 2,325,000 Common Shares


        We are selling 6,510,000 ADSs, and the selling shareholders are selling 2,790,000 ADSs. We will not receive any of the proceeds from the ADSs sold by the selling shareholders.

      Prior to this offering, there has been no public market for our common shares. The initial offering price of the ADSs is expected to be between US$13.50 and US$15.50 per ADS. We have applied for the quotation of our ADSs on The Nasdaq Stock Market’s National Market, or Nasdaq, under the symbol “GRVY”.

      The underwriters have an option to purchase a maximum of 1,395,000 additional ADSs from us to cover over-allotments of the ADSs.

      Investing in our ADSs involves a high degree of risk. See “Risk Factors” on page 8.

                                 
Proceeds to the
Underwriting selling
discounts and Proceeds to us shareholders
Price to public commissions before expenses before expenses




Per ADS
  US$       US$       US$       US$    
Total
  US$       US$       US$       US$    

      Delivery of the ADSs will be made on or about                     , 2005.

      Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed on the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

Credit Suisse First Boston

Daewoo Securities Co., Ltd.
CIBC World Markets
CLSA Asia-Pacific Markets

The date of this prospectus is                     , 2005.


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    F-1  
 EX-1.1 FORM OF UNDERWRITING AGREEMENT
 EX-10.39 RAGNAROK SALES AGENCY AGREEMENT
 EX-23.3 CONSENT OF SAMIL PRICEWATERHOUSECOOPERS


      You should rely only on the information contained in this document or to which we have referred you. We have not authorized anyone to provide you with information that is different. This document may only be used where it is legal to sell these securities. The information in this document may only be accurate on the date of this document.

DEALER PROSPECTUS DELIVERY OBLIGATION

      Until                     , 2005 (the 25th day after the commencement of the offering), all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealer’s obligation to deliver a prospectus when acting as an underwriter and with respect to unsold allotments or subscriptions.

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CERTAIN TERMS AND CONVENTIONS

      Unless the context otherwise requires, references in this prospectus to:

  •  “Korea” or the “Republic” are to The Republic of Korea,
 
  •  “Government” are to the government of the Republic,
 
  •  “China” or the “PRC” are to the People’s Republic of China,
 
  •  “Taiwan” or the “ROC” are to Taiwan, the Republic of China, and
 
  •  “GRAVITY”, “we”, “us”, “our”, or “our company” are to GRAVITY Co., Ltd. and its subsidiaries.

      For your convenience, this prospectus contains translations of certain Won amounts into U.S. dollars at the noon buying rates of the Federal Reserve Bank of New York for Won in effect on September 30, 2004 which was W1,152.0 to US$1.00. On January 19, 2005, the noon buying rate was W1,031.0 to US$1.00. See “Exchange Rates”.

      Unless indicated otherwise or unless the context otherwise requires, the information in this prospectus gives effect to a 10-for-1 split of our common shares effected on December 25, 2003.

      Discrepancies in tables between totals and sums of the amounts listed are due to rounding.

FORWARD LOOKING STATEMENTS

      This document includes “forward-looking statements”. Forward-looking statements include statements regarding our expectations and projections for future operating performance and business prospects. The words “believe”, “expect”, “anticipate”, “estimate”, “project” and similar words used in connection with any discussion of our future operating or financial performance identify forward-looking statements. In addition, all statements other than statements of historical facts included in this document are forward-looking statements.

      Although we believe that the expectations reflected in the forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. All forward-looking statements are management’s present expectations of future events and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. This document discloses, under the caption “Risk Factors” and elsewhere, important factors that could cause actual results to differ materially from our expectations.

      We caution you not to place undue reliance on the forward-looking statements, which speak only as of the date of this document. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by these forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise except as required by law. In light of these risks, uncertainties and assumptions the forward-looking events discussed in this prospectus might not occur and our actual results may differ materially from those anticipated in these forward-looking statements.

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PROSPECTUS SUMMARY

      This summary highlights information contained elsewhere in this prospectus and does not contain all the information you should consider before making an investment in our ADSs. You should read the entire prospectus carefully, including “Risk Factors,” beginning on page 8, and the financial statements and notes thereto, beginning on page F-1, before making an investment decision.

Overview

      We are a leading developer and distributor of online games in Japan, Taiwan and Thailand based on the number of peak concurrent users. We are based in Korea and our principal product, Ragnarok Online, is currently commercially offered in 19 markets, including Korea. Ragnarok Online recorded over 770,000 aggregate peak concurrent users (defined as the sum of the highest number of users simultaneously logged on to our games’ servers in each country) and over 400,000 average concurrent users (defined as the sum of the average number of users simultaneously logged on to our games’ servers in our key markets, which are Japan, Taiwan/Hong Kong, Thailand, China and Korea) during the third quarter of 2004. We also offer a number of mobile games, which are played using mobile phones and other mobile devices, participate in the production of a televised animation series, and license the merchandizing of character-related products based on our online games. We intend to diversify our online game offering by developing online games internally and publishing additional online games developed by third parties.

      We were incorporated as a company with limited liability under Korean law on April 4, 2000. In August 2002, we commercially launched our first massively multiplayer online role playing game, Ragnarok Online, which features two-dimensional characters in a three-dimensional background. We commercially launched R.O.S.E. Online, a three-dimensional massively multiplayer online role playing game, in Korea in January 2005, and plan to commence open beta testing of Requiem, a three-dimensional massively multiplayer online role playing game by late 2005 in one or more key markets. We are also internally developing Ragnarok Online 2, a three-dimensional sequel to Ragnarok Online, and expect to commence its open beta testing by early 2006.

      Our revenues and earnings, as well as the number of Ragnarok Online users, have grown significantly since the commercial launch of Ragnarok Online. Our revenues increased by 332.3% to W42,431 million (US$36,832 thousand) in 2003 from W9,816 million in 2002. In addition, our net income increased significantly to W14,669 million (US$12,734 thousand) in 2003 from a net loss of W496 million in 2002. Our revenues increased by 72.1% to W47,978 million (US$41,647 thousand) in the first nine months of 2004 from W27,877 million in the first nine months of 2003. In addition, our net income increased by 134.1% to W21,229 million (US$18,428 thousand) in the first nine months of 2004 from W9,069 million in the first nine months of 2003.

The online game industry

      According to Datamonitor, the global online game industry (which includes massively multiplayer online role playing games, casual online games and web games as discussed in “Our Industry”) generated US$1,995 million of subscription revenues in 2003 with Asia contributing approximately US$1,400 million or 70% of the total subscription revenues.

      According to IDC, in Asia, Korea is the largest online game market in terms of online game subscription revenues with an established online game culture and mature market characteristics. Taiwan is the second largest online game market in Asia with a high level of Internet users playing online games and well developed game content. While the growth rates have slowed in Korea and Taiwan in recent periods, China, the third largest online game market in the region, has a significant expected growth profile with online games becoming an important part of the mainstream entertainment medium. Japan is the fourth largest online game market in Asia with strong growth potential.

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Competitive strengths

      We believe that our primary competitive strengths are:

  •  Leading online game in multiple markets. Ragnarok Online’s success and appeal are demonstrated by our presence and leading market positions based on peak concurrent users in countries such as Japan, Taiwan and Thailand.
 
  •  Early entrant in key online game markets. Due in part to our early entry in a number of key online game markets, Ragnarok Online has captured a large number of loyal users since its commercialization. Our established relationships with online game operators in several countries provide us with (i) ability to more effectively market and sell new online games and (ii) access to in-depth knowledge of local markets and user preference.
 
  •  Capability to develop and source new online games, effectively market products and distribute products. We have an experienced game development team, including the majority of the original development team of Ragnarok Online, that is currently developing new in-house games to broaden our product offering. Our large game user base has allowed us to establish an online game community that gives us a natural and accessible audience to which we can market our new online games as well as cross-market our online game related-products. In addition, our robust game distribution capability with established relationships with local operators in 16 overseas markets is attractive to third party game developers who seek to increase their product exposure to key online game markets.
 
  •  High quality customer service. We place a significant emphasis on technology, personnel and training to facilitate excellent customer service with customer service centers operating 24 hours a day, seven days a week to provide real-time assistance to our users via in-game bulletin boards, emails, telephone and facsimile.

Business strategy

      Our key strategic objective is to strengthen our competitive position and to be a leading developer and publisher of online games with a broad product offering and presence in multiple markets. Our business strategy principally consists of the following elements:

  •  Maintain and strengthen competitive position in online games. We aim to maintain and strengthen the competitive position of our online games by continuing to upgrade game content and quality to satisfy user expectations. We, along with our overseas licensees, will continue to conduct marketing campaigns and online in-game events to increase the loyalty and playing time of our existing users and attract new users.
 
  •  Continue to focus on international expansion. We plan to continue the expansion and penetration of our products in new overseas markets. Consistent with this strategy, we plan to commercialize Ragnarok Online in four to seven additional countries by the end of 2005. We believe that further geographic diversification will contribute to the growth and stabilization of our revenue streams.
 
  •  Enhance development of proprietary games and publication of licensed games. We intend to offer a broader and more sophisticated game offering by developing and procuring additional games. We will continue to devote significant resources to the in-house development of our own games. Separately, we will also continue to focus on publishing online games licensed from third party developers to take advantage of our strong game distribution capability. For example, in December 2004, we signed a memorandum of understanding with Expotato Corporation, a third party game developer in Korea, to publish, market and offer “Come On Baby! Road Star”, an online casual racing action game. There can be no assurance, however, that this transaction will be completed.
 
  •  Taking advantage of our current products for revenue diversification and growth. In order to continually diversify our revenue base, we intend to take advantage of our current products to expand into other related businesses, including mobile games, animation and game character-based merchandise businesses.

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Challenges and risks

      We face numerous challenges and risks in our business, including the following:

  •  As we currently depend on one product, Ragnarok Online, for substantially all of our revenues, our failure to develop or license additional games may materially and adversely affect our business, financial condition and results of operations.
 
  •  In many of our markets, we license Ragnarok Online to overseas operators or distributors. Our reliance on third parties that we do not control exposes us to certain risks that we would not encounter if we were to operate or distribute directly in such markets. If our overseas licensees fail to perform their contractual obligations or suffer from management or other problems in their businesses, our business operations in overseas markets and our ability to collect royalty payments from such markets may be materially adversely affected.
 
  •  If we are unable to consistently develop, acquire, license, launch, market or operate commercially successful online games, our business, financial condition and results of operations may be materially and adversely affected.
 
  •  We operate in a highly competitive industry and compete against many large companies. If we fail to retain and hire skilled and experienced game developers or other key personnel in order to design and develop new online games and additional game features, we may be unable to achieve our business objectives.
 
  •  Undetected programming errors or flaws in our games could harm our reputation or decrease market acceptance of our games, which would materially and adversely affect our results of operations.

      Prospective investors should carefully consider the risks described in “Risk Factors” before deciding to invest in us.

Contact information

      Our principal executive offices are located at Shingu Building, 620-2 Shinsa-dong, Gangnam-gu, Seoul 135-894, Korea. Our telephone number is (822) 516-5438. We maintain a website at http://www.gravity.co.kr. Information contained in our website does not constitute part of this prospectus.

      Our service of process agent is Puglisi & Associates, located at 850 Liberty Avenue, Suite 204, Newark, Delaware 19711. Its telephone number is (302) 738-7210.

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THE OFFERING

 
The offering 6,510,000 ADSs offered by us and 2,790,000 ADSs offered by the selling shareholders.
 
The selling shareholders Mr. Jung Ryool Kim, one of our joint representative directors, and other selling shareholders. See “Principal and Selling Shareholders”.
 
The ADSs Each ADS will represent one fourth of one common share, par value W500 per share. The ADSs will be evidenced by American depositary receipts, or ADRs. The depositary is The Bank of New York.
 
ADSs to be outstanding after this offering 28,705,600 ADSs. Unless otherwise noted, the information in this prospectus assumes no exercise of the underwriters’ over-allotment option and no exercise of outstanding stock options.
 
Common shares to be outstanding immediately after this offering 7,176,400 common shares. The number of common shares that will be outstanding immediately after this offering excludes 271,000 common shares issuable upon exercise of outstanding stock options under our stock option plan.
 
Offering price US$          per ADS.
 
Use of proceeds We expect the net proceeds from this offering to be approximately US$88 million assuming an initial public offering price of $14.50 per ADS and further assuming no exercise of the underwriters’ over-allotment option. The principal reason for this offering is to establish a public market for our common shares, facilitate our future access to public capital markets and obtain additional working capital to continue to grow our business. We anticipate using approximately W30 billion (US$26 million) for on-going and future game development, approximately W30 billion (US$26 million) for acquiring, licensing and publishing games developed by third party game developers; approximately W25 billion (US$22 million) for investing in enhancing our technological, marketing, distribution and service capabilities; and the balance of the net proceeds for general corporate purposes and working capital.
 
We will not receive any of the proceeds from the sale of ADSs by the selling shareholders. See “Use of Proceeds”.
 
Listing We have applied to have the ADSs quoted on Nasdaq under the symbol “GRVY”.
 
Over-allotment We have granted the underwriters an option for a period of 30 days from the date of this prospectus to purchase from us up to 1,395,000 ADSs solely to cover over-allotments. Unless we state otherwise, the information in this prospectus does not take into account the possible sale of these additional ADSs.
 
Trading market for common shares Our common shares are not listed on any stock exchange or organized trading market, including in Korea. There is no public market for our common shares or ADSs, although a small number of our common shares are traded in off-market transactions involving private sales primarily in Korea.

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Deposit or withdrawal of common shares You may deposit common shares with the custodian for the depositary and obtain ADSs, and may surrender ADSs to the depositary and receive common shares, subject in each case to certain conditions. However, under current Korean law and regulations, the depositary is required to obtain our prior consent for a deposit to the extent that, after giving effect to the deposit, the total number of common shares on deposit would exceed the maximum amount previously approved by us. As of the date of this prospectus, such maximum amount approved by us is 2,673,750 shares, which is the total number of common shares representing the ADSs issued in this offering (assuming the full exercise of the underwriters’ over-allotment option). After 180 days from the date of this prospectus, we expect to approve an increase in the maximum amount to 3,854,060 shares.
 
Common shares underlying the ADSs offered hereby may be withdrawn from the depositary facility established under the deposit agreement upon:
 
• the surrender of the ADSs, and
 
• the receipt by the depositary of proper instructions.
 
Voting rights Subject to the provisions of the deposit agreement, you will be entitled to instruct the depositary how to vote the common shares underlying the ADSs. However, you will receive our voting materials and a solicitation of voting instructions only if we request the depositary to send those materials to you. It is our current intention to request the depositary to do so.
 
Dividends We have not paid a dividend on our share capital since inception and any decision to pay dividends in the future will be subject to a number of factors, including cash requirements for future capital expenditures and investments, as well as other factors our board of directors deem relevant. We have no intention to pay dividends in the near future.
 
Lock-up We, all of our directors and officers, and the selling shareholders holding in the aggregate 91.11% of our common shares outstanding, have agreed with the underwriters that, without the prior consent of Credit Suisse First Boston LLC, subject to certain exceptions, neither we nor they will, for a period of 180 days following the date of this prospectus, offer, sell or contract to sell any of our ADSs or common shares or any economic interests therein. See “Underwriting”.
 
Risk factors For a discussion of certain factors that should be considered in evaluating an investment in our ADSs, see “Risk Factors” beginning on page 8 of this prospectus.

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SUMMARY CONSOLIDATED FINANCIAL INFORMATION AND OTHER DATA

      The balance sheet data as of December 31, 2002 and 2003, and September 30, 2003 and 2004, and the statement of operations data for the years ended December 31, 2001, 2002 and 2003 and for the nine months ended September 30, 2003 and 2004, are derived from our audited financial statements and related notes thereto included elsewhere in this prospectus. The balance sheet data as of December 31, 2001 is derived from our audited financial statements and related notes, which are not included in this prospectus.

      These audited financial statements and the related notes thereto have been prepared in accordance with accounting principles generally accepted in the United States. The information set forth below is not necessarily indicative of the results that should be expected for future periods and the results for the interim periods are not necessarily indicative of the results of operations to be expected for the full year. The information set forth below should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements and related notes thereto included elsewhere in this prospectus.

                                                           
As of and for the nine months ended
As of and for the years ended December 31, September 30,


2001 2002 2003 2003(1) 2003 2004 2004(1)







(unaudited) (unaudited)
(in millions of Won and thousands of US$, except share and per share data,
operating data and percentages)
Statement of operations:
                                                       
Total revenues
  W 167     W 9,816     W 42,431     US$ 36,832     W 27,877     W 47,978     US$ 41,647  
Cost of revenues
          1,735       6,866       5,960       4,800       7,480       6,493  
     
     
     
     
     
     
     
 
Gross profit
    167       8,081       35,565       30,872       23,077       40,498       35,154  
Operating expenses:
                                                       
 
Selling, general and administrative
    354       4,956       11,115       9,648       7,387       10,157       8,817  
 
Research and development
    718       815       1,597       1,386       686       1,435       1,246  
     
     
     
     
     
     
     
 
Operating income (loss)
    (905 )     2,310       22,853       19,838       15,004       28,906       25,091  
Other income (expense)
    (3 )     (2,339 )     (5,649 )     (4,903 )     (4,556 )     (3,562 )     (3,091 )
     
     
     
     
     
     
     
 
Income (loss) before income tax expenses, minority interest, and losses from equity method investee
    (908 )     (29 )     17,204       14,935       10,448       25,344       22,000  
Income tax expenses
          467       2,535       2,201       1,379       3,976       3,451  
     
     
     
     
     
     
     
 
Income (loss) before minority interest and losses from equity method investee
    (908 )     (496 )     14,669       12,734       9,069       21,368       18,549  
Minority interest
                                  17       14  
Equity in loss of related joint venture
                                  (156 )     (135 )
     
     
     
     
     
     
     
 
 
Net income (loss)
  W (908 )   W (496 )   W 14,669     US$ 12,734     W 9,069     W 21,229     US$ 18,428  
     
     
     
     
     
     
     
 
Earnings per share:
                                                       
 
Basic and diluted per share
  W (492 )   W (148 )   W 2,859     US$ 2.48     W 1,818     W 3,826     US$ 3.32  
 
Basic and diluted per ADS
                                                       
Weighted average number of shares outstanding (basic and diluted)
    1,846,575       3,355,616       5,130,895       5,130,895       4,990,029       5,548,900       5,548,900  
Balance sheet data:
                                                       
Cash and cash equivalents
  W 1,820     W 560     W 5,405     US$ 4,692     W 1,589     W 12,577     US$ 10,918  
Total current assets
    2,383       7,425       17,304       15,021       12,217       28,043       24,344  
Property and equipment, net
    522       2,254       5,694       4,943       4,451       15,401       13,369  
Total assets
    3,055       11,509       28,765       24,970       22,866       51,076       44,338  
Total current liabilities
    1,123       7,677       9,051       7,857       8,341       8,359       7,257  
Total liabilities
    2,912       11,772       10,945       9,500       10,680       12,004       10,421  
Total shareholders’ equity
    143       (263 )     17,820       15,470       12,186       39,072       33,917  
Selected operating data and financial ratios:
                                                       
Aggregate peak concurrent Ragnarok
Online users(2)
          200,150       597,615       597,615       498,888       774,713       774,713  
Average concurrent Ragnarok Online users(3)
          79,364       252,457     <