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ETF Q&As: 
Sophisticated Strategies In A Simple Way
Author: 123jump.com Staff
123jump.com
Last Update: 3:22 AM EDT May 17 2007


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A major challenge for financial professionals is satisfying the expectations of a more educated and demanding client base. Advisors want to employ more sophisticated strategies but need to execute them in a simple way. That’s the big picture behind the success of ProShares ETFs. They enable investors to easily hedge or magnify their exposure to broad indexes, sectors, asset classes, or styles.


Steve Cohen
  “Today, many financial professionals are looking for a ‘shock absorber’ for their clients’ portfolios...going ‘long’ a Short ProShares ETF provides them with a very simple way to hedge existing holdings.”
ProShares ETFs

 

 

 

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