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ETF Q&As: 
Sophisticated Strategies In A Simple Way
Author: 123jump.com Staff
123jump.com
Last Update: 3:22 AM EDT May 17 2007


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A major challenge for financial professionals is satisfying the expectations of a more educated and demanding client base. Advisors want to employ more sophisticated strategies but need to execute them in a simple way. That’s the big picture behind the success of ProShares ETFs. They enable investors to easily hedge or magnify their exposure to broad indexes, sectors, asset classes, or styles.


Steve Cohen
  “Today, many financial professionals are looking for a ‘shock absorber’ for their clients’ portfolios...going ‘long’ a Short ProShares ETF provides them with a very simple way to hedge existing holdings.”
ProShares ETFs

 
Q: What risks do you control and what risks are you exposed to through these products?

A: Overall, we believe that none of these products by themselves represents a complete investment strategy. They are tools to be used to complement a broader portfolio. Individually, these products can be risky, but as part of a portfolio, many of these products can be used to mitigate risk. On the short side, they can help limit risk when used as a hedging vehicle. On the long side, Ultra ProShares create a given exposure with less cash than a traditional mutual fund or ETF. Since less money is at risk, there is a greater opportunity to diversify and to manage the risk. Whether you use ProShares to seek profit or manage risk, they are like any other investment— you should understand what you own and the role it plays in your portfolio.
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