Q: What’s the investment philosophy behind the Ameristock exchange-traded funds? How they differ from the other ETF products available?

A: We are launching five new fixed-income ETFs that track the Ryan Treasury Indexes. We decided to launch the fixed-income ETFs to bring competition to this market and choice for the advisors. When we initiated the process, there were hundreds of equity ETFs and only one family of fixedincome ETFs – the iShares of Barclays. In the meantime, more competition appeared as Vanguard and State Street also came out with fixed-income ETFs.

However, all of those products are based on the Lehman Indexes and have similar expense ratios, while our ETFs track the Ryan Treasury Indexes and we have capped the expenses. So although we are not the first, second, or third fixedincome ETF anymore, our products give real choice to investors. Because of the different indexes, our ETFs act differently, and provide more clarity to advisors about what they get.

Q: What are the significant differences between the Ron Ryan and Lehman indices?

A: Ron Ryan is the person who created some of the very first Lehman Index years ago. Then he started his own firm, Ryan ALM, which is an institutional money manager. The new indexes are based entirely on the on-the-run Treasuries, while the Lehman Index is based on all the issues, including the on-the-runs and off-the-runs. That strategy results in “bullet” bonds that provide more than 80% of the total return of the old Lehman Indexes in an inexpensive and easier way.

While the Lehman 1-3 Year Index is a conglomeration of securities with maturity between one and three years, the Ryan 1 Year Index provides exposure to maturity of exactly one year. Similarly, the Ryan 2 Year Index has maturity of exactly two years, etc. That strategy gives the exact maturity that the index investors get, and that helps to match the liability and to play the yield curve better.

Overall, as interest rates move up and down, the yield curve doesn’t always move in a straight line, it wiggles, fluctuates, and goes steep to normal to inverse or flat. If you have a conglomerate of many securities, you don’t really know how the portfolio or the index is going to react to the fluctuations of interest rates. On the other hand, the Ryan indexes don’t depend on the fluctuations and you have predictability of the reaction.

We believe that an ETF tracking the Ron Ryan 1-Year Index is cash equivalent. It maybe suitable to replace the cash in an asset allocation for the investors who want to earn additional interest without taking credit risks. Since it invests 100% in Treasuries, there’s no credit risk. As an ETF, it is very liquid, tax efficient, and we have capped the expense ratio at 15 basis points.

That’s an easy way to invest cash for the nominal cost of the ticket, regardless of the size of the investment. Also, unlike in CDs, there are no penalties. If you buy a 1-year CD, you’re locked in for a year, while with the 1-Year Ryan ETF you can take out your money at any time with no penalty. Compared to money-market funds, it should provide a higher yield under normal market conditions because money-market funds can’t invest that far out.

But, above all, the beauty of these products is that they are pure in style. You know exactly what you’re going to get; everything is very transparent and the holdings will be available through Ameristock. com, while nobody has any idea exactly what’s in those iShare ETFs.

Q: Could you explain the on-the-run concept?

A: The on-the-run security is always the newest Treasury bill, note, or bond. The Treasury comes out with a new 2-year note a few times a year. That new two-year note becomes the on-the-run security. It is very popular because it is the benchmark not just for the Treasury yield curve, but for all the yield curves, regardless whether corporate, municipality, or sub-prime.

The on-the-run issue is very liquid because it is always the point along the yield curve that people are looking at. Because it is so popular, it is also more expensive than the old issues. As a result, two bonds with the same maturity may be trading at different prices. For example, many people are always willing to pay an extra penny for the newest tomato because they think it is fresher, even though the other tomatoes are still very good. So the new Treasury issue is a bit more expensive than the more seasoned issues with maturity right around it.

Q: How many securities will be there be at any given time in each of the funds?

A: The Ryan Index is based entirely on the on-the-run issue, so it is comprised of one or two securities (for the 1 and 20 years). However, our strategy includes investing in some of the seasoned issues right around it, so we’ll probably have between two and five securities in a portfolio. In that way, the total return remains the same, the risk is the same, but we are able to cut down the turnover and the expenses and, ultimately, to add some alpha.

So we aren’t going to exactly own the index but we’ll aim to match the total return of the index. If we own exactly the index, the total return would be the index minus the 15 basis points expense ratio. But if we buy securities that are similar and a bit cheaper, we may get the same return with an improvement of some basis points over time.

Nevertheless, our ETF products are still index funds. We are staying true to the index and we’re not trying to beat it. We are just trying to keep the costs low and to add some alpha without adding any risk. Our investors want to know what they get and we do not want to surprise them.

Q: The exchange-traded funds are known as difficult products due to liquidity concerns. Do you agree that the number of the specialists who make markets for the ETFs are decreasing?

A: Certainly, the dynamics of the specialists in the ETF world has been changing over the last few years and the window of opportunity is closing quickly. We feel very privileged that we are releasing our ETF products now; it would be much more difficult if we were just starting the process.

But the liquidity concerns are hardly relevant for our fixed-income ETFs, which are based 100% on the U.S. Treasury market. This is the world’s largest financial market and the most liquid one. You can trade 24/7, so we don’t envision any problems buying or selling the underlying securities. Moreover, our specialist Kellogg plans to make a very tight market by hedging itself well in this liquid market.