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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0000950005-01-500034.txt : 20010502
<SEC-HEADER>0000950005-01-500034.hdr.sgml : 20010502
ACCESSION NUMBER:		0000950005-01-500034
CONFORMED SUBMISSION TYPE:	10-K
PUBLIC DOCUMENT COUNT:		11
CONFORMED PERIOD OF REPORT:	20010131
FILED AS OF DATE:		20010501

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SHARPER IMAGE CORP
		CENTRAL INDEX KEY:			0000811696
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-MISCELLANEOUS SHOPPING GOODS STORES [5940]
		IRS NUMBER:				942493558
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0131

	FILING VALUES:
		FORM TYPE:		10-K
		SEC ACT:		
		SEC FILE NUMBER:	001-15113
		FILM NUMBER:		1618559

	BUSINESS ADDRESS:	
		STREET 1:		650 DAVIS ST
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94111
		BUSINESS PHONE:		4154456000

	MAIL ADDRESS:	
		STREET 1:		650 DAVIS STREET
		STREET 2:		650 DAVIS STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94111
</SEC-HEADER>
<DOCUMENT>
<TYPE>10-K
<SEQUENCE>1
<FILENAME>p1353810-k.txt
<DESCRIPTION>FORM 10-K
<TEXT>


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-K

(X)  ANNUAL REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES  EXCHANGE
     ACT OF 1934

                   For the Fiscal Year Ended January 31, 2001

                                       or

( )  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR  15(d)  OF THE  SECURITIES
     EXCHANGE ACT OF 1934

               For the transition period from ________ to _______

                         Commission File Number 33-12755

                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)

               Delaware                                  94-2493558
    (State or other jurisdiction of                   (I.R.S. Employer
    incorporation or organization)                   Identification No.)

                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number including area code:
                                 (415) 445-6000

           Securities registered pursuant to Section 12(b) of the Act:
                                      None

           Securities registered pursuant to Section 12(g) of the Act:
                          Common Stock, par value $.01
                                (Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  Registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                  Yes _X_ No ___

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. X


The  aggregate  market value of the voting stock held by  non-affiliates  of the
Registrant as of April 16, 2001 was $104,367,958

The number of shares of Common Stock, with $.01 par value,  outstanding on April
16, 2001 was 11,982,544 shares.

                                       1


<PAGE>


Documents  incorporated by reference:  Portions of Registrant's Annual Report to
Stockholders  for the fiscal year ended  January 31,  2001 are  incorporated  by
reference into Parts II and IV of this Report.  Portions of  Registrant's  Proxy
Statement  for the Annual  Meeting of  Stockholders  to be held June 4, 2001 are
incorporated by reference into Part III of this report.


                                       2

<PAGE>


                                     PART 1

     This Annual  Report on Form 10-K and the documents  incorporated  herein by
reference  of Sharper  Image  Corporation  (referred to as the  "Company,"  "The
Sharper Image," "it," "we," "ours," and "us") contain forward-looking statements
within the meaning of federal  securities  laws that have been made  pursuant to
the provisions of the Private  Securities  Litigation  Reform Act of 1995.  Such
forward-looking  statements  are based on current  expectations,  estimates  and
projections  about the  Company's  industry,  management's  beliefs  and certain
assumptions  made by the  Company's  management.  Words  such as  "anticipates,"
"expects,"  "intends," "plans," "believes," "seeks,"  "estimates," or variations
of  such  words  and  similar   expressions,   are  intended  to  identify  such
forward-looking  statements.  These  statements  are not  guarantees  of  future
performance and are subject to certain risks, uncertainties and assumptions that
are difficult to predict.  Therefore,  actual results may differ materially from
those expressed or forecasted in any such forward-looking statements. Such risks
and uncertainties include those set forth herein under "Factors Affecting Future
Operating  Results"  on  pages 16  through  25,  as well as  those  noted in the
documents incorporated herein by reference.  Unless required by law, the Company
undertakes  no  obligation to update  publicly any  forward-looking  statements,
whether as a result of new  information,  future events or  otherwise.  However,
readers  should  carefully  review the  statements set forth in other reports or
documents the Company files from time to time with the  Securities  and Exchange
Commission,  particularly  the  Quarterly  Reports on Form 10-Q and any  Current
Reports on Form 8-K.

Item 1. Business

Overview

     The  Sharper  Image is a leading  specialty  retailer of  innovative,  high
quality  products that are useful and entertaining and are designed to make life
easier and more enjoyable. The Company offers a unique assortment of products in
the electronics,  recreation and fitness, personal care, houseware, travel, toy,
gift and other categories. The Company's merchandising philosophy focuses on new
and creative proprietary Sharper Image Design products and Sharper Image private
label  products.  In  addition,  the  Company  is a leading  source  of  branded
products,  a portion of which the  Company  offers on an  exclusive  basis.  The
Company's  products are marketed and sold through three primary sales  channels:
The Sharper Image stores, The Sharper Image catalog, and the Internet, primarily
through its sharperimage.com Web site. The Company also has business-to-business
operations  consisting  of Sharper  Image  Corporate  Rewards &  Incentives  and
wholesale  operations.  The Company believes that its unique  merchandising  and
creative marketing strategies have made The Sharper Image one of the most widely
recognized retail brand names in the United States.

     The  Company's   merchandising   strategy   emphasizes  products  that  are
innovative  and  new-to-market.   In  recent  years,  the  Company  has  focused
significant  resources on the  development  and  marketing of its Sharper  Image
Design proprietary products and its Sharper Image private label products,  which
are  exclusive to The Sharper  Image.  Sharper Image Design  products  typically
generate  higher  gross  margins  than  other  products,   lessen  direct  price
comparisons and, the Company  believes,  strengthens The Sharper Image brand, as
well as broadens its customer reach. The Company has increased the percentage of
its sales  attributable  to Sharper Image Design


                                       3

<PAGE>


proprietary  and  private  label  products,   including  the  Razor  Rollerboard
scooters,  to 64% for the year ended January 31, 2001 (fiscal 2000) from 50% for
the year ended January 31, 2000 (fiscal 1999).

     The Company markets and sells its  merchandise  through three primary sales
channels, including The Sharper Image stores, The Sharper Image catalog, and the
Internet,  primarily through its sharperimage.com Web site. The Company believes
that this multi-channel approach provides it with significant  marketing,  sales
and  operational  synergies,  and provides its customers with enhanced  shopping
flexibility  and superior  customer  service.  The  Company's  store  operations
generate the highest proportion of its sales, representing  approximately 59% of
total  revenues in fiscal 2000 and 62% in fiscal  1999.  As of January 31, 2001,
the Company  operated 97 The Sharper  Image stores in 28 states and the District
of Columbia.  The Sharper Image stores present an interactive  and  entertaining
selling  environment  that emphasizes the features and  functionality of its fun
and relevant  products and allows the customer to interact and truly  experience
the product while  shopping.  The Company's  average store sales per square foot
are consistently above industry averages,  and during 2000 the Company generated
average  sales of $763 per square foot, an increase of 40% as compared with $546
per square foot for fiscal 1999.

     The Company also offers its products through its  award-winning The Sharper
Image  catalog,  a full-color  monthly  catalog that uses  dramatic  visuals and
creative  product  descriptions  designed and produced by its in-house  staff of
writers and  production  artists.  The Sharper Image  catalog,  which  generally
features  between 180 and 250 products in each monthly  catalog,  increasing  to
over 340 products during the Holiday shopping  season,  also currently serves as
the primary advertising vehicle for its stores and its Internet retail operation
at, sharperimage.com.  During fiscal 2000, the Company mailed approximately 62.3
million The Sharper Image catalogs to over 10 million individuals. Approximately
21%  of  the  Company's  total  revenues  were  generated  by  direct  marketing
operations,  including revenue generated  directly from the catalog,  print ads,
solo mailers and television in fiscal 2000 and 22% in fiscal 1999.

     Sharper  Image  products are also marketed  through the Company's  Internet
retail operations,  including its own Web site, which the Company has maintained
at sharperimage.com  since 1995. The Sharper Image was one of the early entrants
into Internet retailing, and has participated in online shopping since 1994. The
Company's  Internet  operations  grew  significantly  in fiscal 2000 by 111%, to
$60.2 million, or approximately 14% of its total revenues, from $28.5 million or
9% of total  revenues for fiscal 1999. In addition to its Web site,  the Company
has offered its products through Internet  marketing  partnerships  with America
Online,  Catalog  City,  Linkshare,  Yahoo!  Shopping,  and others.  The Company
believes that online retailing over the Internet presents The Sharper Image with
a  significant  opportunity  for the marketing and sale of its products and will
enable it to expand and  diversify  its  existing  customer  base.  The  Company
believes that its Sharper Image Design products are particularly well positioned
to be marketed  and sold over the  Internet.  The  Company  plans to continue to
expand the  resources  dedicated  to its  Internet  operations  by  establishing
additional  strategic  relationships  with  other  online  retail  partners  and
continue to enhance the technical  capabilities  and presentation of products on
its Web site. The Company also operates an auction site where  consumers can bid
to win  products  at less than retail  prices,  while  allowing  the Company the
opportunity to effectively manage its closeout products. During fiscal 2000, the
Company launched its e-commerce Web sites in Europe,  with international  online
stores that accept Euros for the European  Union,  British pounds for the United
Kingdom and Deutsche marks for Germany.  International  online  shoppers will be
able to get


                                       4


<PAGE>


convenient,  efficient local delivery of Sharper Image Design products that have
been specifically adapted for use throughout Europe.

     The Company was founded in 1977 by Richard  Thalheimer,  who  continues  as
Chairman and Chief Executive Officer. The Sharper Image mailed its first catalog
in 1981,  began the  expansion  into store  operations  in 1984,  and  commenced
Internet  online retail  operations  in 1994.  The  Company's  store  operations
generate the highest proportion of its sales, representing  approximately 59% of
total  revenues for fiscal 2000 and 62% for fiscal 1999. As of January 31, 2001,
the  Company  operated  97 The  Sharper  Image  stores in the United  States and
licensees  operated three stores  internationally  and two airport stores in the
United States. The typical Sharper Image store ranges from  approximately  2,200
to 2,500  selling  square feet in size,  with several  larger size stores having
3,000 to 5,000  selling  square  feet.  The  Sharper  Image  stores  present  an
interactive and  entertaining  selling  environment that emphasizes the features
and  functionality  of its products and allows the customer to truly  experience
the  product  while  shopping.  The  Company  also has three  additional  retail
formats,  Sharper Image Design stores,  Outlet stores and airport  shops.  These
formats are discussed under "Store Operations" and "Licensed Operations."

     During  fiscal  2000,  the Company  opened  eight new Sharper  Image format
stores,  one new Sharper  Image Design format store and closed one Sharper Image
store.  The Company plans to open  approximately 12 new stores during the fiscal
year  ending  January  31, 2002  (fiscal  2001).  Lease terms for several of the
existing The Sharper Image store  locations will be maturing  during fiscal 2001
and these leases may be re-negotiated or terminated.

     The  Company  is  known  for its  varied  product  mix and a  merchandising
philosophy focusing on innovative, well-designed, high-quality products that are
developed by The Sharper Image,  exclusive to The Sharper  Image,  or in limited
distribution.  In product lines where the Company  competes  directly with other
retailers,  it chooses to sell the best  version  of the  product  with the most
advanced  features.  The Company is frequently sought after by manufacturers and
inventors to launch  technologically  advanced products,  with features that are
unique and innovative.

     During  fiscal 2000,  the Company  continued  the expansion of its in-house
Sharper Image Design product development  function. As a result of the increased
resources devoted to Sharper Image Design proprietary and private label products
during  fiscal 2000,  creating  and  introducing  a number of new Sharper  Image
Design  products,  as well as, the continuing  cumulative sales from proprietary
and private label  products  introduced in prior years,  the percentage of sales
attributable to Sharper Image Design  proprietary and private label products was
64 percent in fiscal 2000 and 50 percent in fiscal  1999.  Since  Sharper  Image
Design  proprietary   products  generally  carry  higher  margins  than  branded
products,  this  increase  was the primary  reason that the retail  gross margin
percentage  rate  improved  by 80 basis  points in fiscal  2000 over  1999.  The
Company  plans to  continue  to  devote  resources  to its  proprietary  product
development efforts and its private label merchandising philosophy.

     The  Company's  business is highly  seasonal,  with sales peaks in June for
Father's Day and graduation gift giving,  and the Holiday shopping  season.  See
"Seasonality".

     In addition to its primary businesses, The Sharper Image leverages its name
and reputation through its Corporate  Incentives and Rewards program,  wholesale
sales of Sharper  Image brand  products,  which  include  Sharper  Image  Design
proprietary products and private-


                                       5

<PAGE>


label  products,  and a product  licensing  program  with  selected  businesses.
Wholesale  sales are made  primarily  to fine  department  stores  and to select
international retailers.

Store Operations

     The  Sharper  Image  stores are  located  nationwide  in densely  populated
downtown  financial  districts and business centers,  upscale shopping malls and
drive-up suburban locations.

     Each store is generally staffed with approximately six to eight associates,
including a manager,  an  assistant  manager,  a senior sales  associate,  sales
associates,  and other  support  staff.  A number of the  Company's  high volume
stores are staffed with 11 to 15 associates.  The Company's  store managers have
an  average  tenure of over seven  years.  The  Company's  store  personnel  are
compensated primarily through commissions.  In order to maintain a high customer
service level, the Company's sales associates undergo  considerable  training on
its many new and often technically oriented products.

     The Sharper Image stores are designed by the Company's  visual design staff
at the Company's  headquarters in San Francisco to standardize,  where possible,
layout so as to simplify their operations.  The stores are operated according to
standardized  procedures for customer service,  merchandise display and pricing,
product demonstration, inventory maintenance, personnel training, administration
and security.  The Company's  original Sharper Image stores typically have 2,200
to 2,500 square feet of selling  space and  approximately  1,300 to 2,200 square
feet of  storage  and  administrative  space.  The  typical  cost  of  leasehold
improvements,  before landlord contributions,  but including fixtures, equipment
and  pre-opening  expenses,  averages  $400,000 to $500,000  per store.  Initial
inventory  for a new  Sharper  Image  store  has  generally  cost  approximately
$100,000  to  $200,000.  Outlet  stores are  approximately  half the cost of the
original Sharper Image stores.  The Company also operates a second retail format
of Sharper  Image  Design  stores which are  approximately  half the size of the
original  store with between 1,000 to 1,200 of selling  square feet, and feature
higher margin proprietary products in addition to other top selling merchandise.
At the end of fiscal  2000,  the  Company  had 86 The Sharper  Image  stores,  9
Sharper Image Design stores, and 2 outlet locations.

     In 1997 the Company decided to update the look and appeal of its new retail
stores and select existing  stores.  The new format presents an open,  fresh and
inviting  environment  that  appeals  to both men and women and  highlights  the
Company's  proprietary  products and attractive product  packaging.  The average
cost of  converting  an  existing  store to the new format is similar to that of
building a new  store,  which  ranges  from  $400,000  to  $500,000,  subject to
leasehold  allowances.  During  fiscal  2000 the  Company  opened  two  flagship
locations,  with an average cost of leasehold  improvements of $1.1 million. The
Company  selectively chooses premier locations in upscale areas for its flagship
stores.  Utilizing  the new  format,  the  Company  opened  five new  stores and
converted two stores during fiscal 1999,  and opened nine new stores,  including
two flagship stores and converted six stores in fiscal 2000. The Company intends
to continue to selectively  remodel stores utilizing the new store format mainly
at the time of lease renewal.

The Sharper Image Catalog

     The Sharper  Image  catalog is a  full-color  catalog  that is mailed to an
average of approximately  4.2 million  individuals each month. The Sharper Image
direct marketing  operations,  including  revenues  generated  directly from the
catalog, solo mailers,  print ads and


                                       6

<PAGE>


television generated  approximately 21% of its total revenues in fiscal 2000 and
22% in fiscal  1999.  The  Company's  catalog has been  recognized  for creative
excellence by the Direct Marketing Association, a leading catalog industry trade
group. The catalog is currently the primary  advertising  vehicle for its retail
stores and its Internet  retailing  business.  During  fiscal 2000,  the Company
mailed  approximately  62.2  million of The  Sharper  Image  catalogs to over 10
million  individuals.  Circulation  and  number  of pages of The  Sharper  Image
catalog is under  continual  review to balance the costs of mailing the catalogs
with the revenues  generated.  The mailings increase  significantly for Father's
Day and the  Holiday  shopping  season  reflecting  the  seasonal  nature of the
business.

     The Sharper Image catalog design uses dramatic visuals and  problem-solving
and benefit-oriented product descriptions.  The catalog design features the most
important products  prominently.  The number of items featured each month ranges
between  180 and 250  products  during  the first  three  quarters  of the year,
increasing to more than 340 products  during the Holiday  shopping season in the
fourth  quarter.  The  Sharper  Image  catalog is designed  and  produced by the
Company's  in-house  staff of writers and production  artists.  This enables the
Company to maintain  quality control and shorten the lead-time needed to produce
the catalog.  The monthly production and distribution  schedule permits frequent
changes in the product selection.  During fiscal 2000, The Sharper Image catalog
contained  from 52 to 84 pages for non-peak  months and between 52 and 124 pages
for the peak seasons of Father's Day and the Holiday shopping season.

     The  Company  has  developed  a  proprietary  customer  database of over 12
million  names,  which the Company uses  regularly and rents  periodically  to a
highly select group of companies.  The Company  collects  customer names through
its  catalog  and  online  Web  site  order  processing  as well  as  electronic
point-of-sale  registers in its retail stores.  The names and  associated  sales
information  are merged  daily into its customer  master file.  This daily merge
process  provides a constant  source of current  information  to help assess the
effectiveness  of the  catalog  as a form of retail  advertising,  identify  new
customers that can be added to its in-house  mailing list without using customer
lists  obtained  from other  catalogers,  and  identify its top  purchasers.  To
further enhance the  effectiveness of its catalog mailings to individuals in the
customer  database,  the  in-house  staff  utilizes  the  Company's  statistical
evaluation and selection  techniques to determine  which  customer  segments are
likely  to  contribute  the  greatest  revenue  per  mailing.  The  Company  has
established  a data  bank of top  purchasers  who  receive  preferred  services,
including invitations for special sales events and enhanced customer service.

Internet Operations

     The Sharper Image was an early entrant into Internet retailing. The Company
has  participated  in online shopping since 1994, and has maintained its own Web
site at  sharperimage.com  since  1995.  Revenues  from the  Company's  Internet
operations  have increased to $60.2 million in fiscal 2000 from $28.5 million in
fiscal 1999. The Company achieved these results without significant  incremental
investment in online advertising. The Company's online retail operations benefit
from its brand name,  customer  base,  Sharper Image catalogs and unique product
offerings,  as well as its  multimedia  approach  to  advertising.  The  Company
believes that the Sharper Image catalog in particular is a significant factor in
generating  online  sales.  In  addition,  the Company is able to  leverage  its
catalog   operational   infrastructure  for  fulfillment  and  customer  service
experience,  providing it with a significant  advantage over Internet  retailers
who


                                       7


<PAGE>


have  not  developed  such  capabilities.  Shoppers  on the Web  site  have  the
convenience of exchanging or returning  products  purchased through the Internet
at its retail locations.

     The Company's goal is to make sharperimage.com a Web site that provides its
online  customers  with an interactive  experience  similar to its Sharper Image
stores. The Company is aggressively updating its site by incorporating  advanced
technologies  to  improve  its  product   presentations   and  making  its  site
increasingly  customer  friendly,  while retaining its  entertainment  value. In
fiscal 1999, the Company implemented technology which allows for: the display of
its products using  interactive 3D enriched  presentations  and sound,  one-time
registration  in a secure  environment,  express  shopping  enhancements to free
customers of redundant keying of information,  multiple ship-to  addresses,  and
virtual electronic gift  certificates.  During fiscal 2000, the Company launched
an enhanced and redesigned Web site that  incorporated much of the look and feel
of the new store design. The redesigned Web site includes new features including
dynamic  browsing,   inventory  status,   order  tracking   capabilities,   easy
registration and Flash technology.  The Company believes that these features are
valuable tools for further  increasing its brand recognition and advertising its
products,  and will prove particularly useful in reaching its goal of attracting
a broader consumer base to its Web site.

     The Company also has an  established  online  auction  site.  The Company's
auction  site  allows  customers  to bid on and  acquire  a broad  range of new,
returned,  repackaged  and  refurbished  Sharper  Image  products  for less than
regular retail price. Most products  purchased on the auction site have the same
warranty and return  benefits that  accompany full price  products.  The Company
believes that bidders have an enhanced  level of  confidence  in its  operations
since,  unlike many other online  auction  sites,  the Company is an established
retailer  with  an  inventory  of  well-known   products   under  warranty  with
established return policies.  The auction site not only offers consumers the fun
of bidding and winning  products at less than retail prices,  it also allows the
Company the opportunity to effectively manage its closeout products.

     The Company is pursuing additional steps to achieve continued growth of its
Internet operations.  These steps include technological  improvements,  dramatic
visual  presentations,  development of  international  Web sites in Europe,  the
United  Kingdom  and  Germany,  and  seeking  to  establish  strategic  Internet
marketing partnerships.  The Company has established  relationships with America
Online, Catalog City, Linkshare, Yahoo! Shopping, and others. Periodically,  the
Company  will  engage  in email  marketing  campaigns,  which  includes  special
offerings to Internet  customers to receive advance notice of promotions and new
product  offerings.  Although the Company's  international  online  revenues and
profitability  are not planned to be significant  during fiscal 2001, we believe
there are good growth opportunities in future years.

Other Operations

     In addition to its store, catalog and Internet operations, the Company also
has a  business-to-business  operation,  which includes the Corporate Incentives
and Rewards program, wholesale, and licensing. The Company also derives revenues
from its customer list rental program.

     In the  Corporate  Incentives  and  Rewards  programs,  the  Company  sells
product,  incentive and merchandise certificates to client companies who in turn
distribute them under their programs to increase their sales, or to motivate and
reward their high  achiever  employees  and best  customers.  The Sharper  Image
stores,  Internet  site  and  catalog  are the  primary  means of  offering  and
conveniently delivering the incentives and gifts. The Company's certificates are
redeemable for


                                       8

<PAGE>


Sharper Image merchandise through its retail stores, by mail, on the Internet or
over the telephone through the catalog  telemarketing group. The Company is also
developing an  additional  Internet  channel for this area of its business.  The
editors and readers of Incentive magazine honored sharperimage.com as one of the
incentive  industry's best Web sites.  The Company records revenues and expenses
for its Corporate Incentives and Rewards program through its stores, catalog and
Internet operations.

     The  Company's  Business  Development   department  is  the  primary  group
responsible  for  wholesale   marketing  to  other  retailers,   including  fine
department  stores in the U.S. as well as  retailers  in other  countries.  This
group's  sales were $9.4 million in fiscal 2000 as compared to $10.5  million in
fiscal  1999.  Certain  customers  in fiscal  1999  were part of a concept  test
program  and did not  repeat  in  fiscal  2000.  Plans  for  this  group  are to
selectively increase its presence in the international  marketplace in 2001, and
increase the number of Sharper Image brand products offered to these customers.

     The Company has an exclusive licensing agreement in Switzerland, as well as
airport  locations  in  the  United  States.  Under  the  international  license
agreement,  the licensee is granted the right to use the trademarked  name, "The
Sharper  Image," in  Switzerland  in  connection  with The Sharper  Image retail
stores and catalog operations. The Company will assist the licensee by producing
a foreign language edition of The Sharper Image catalog, with economies of scale
but at the  expense of the  licensee  who then prints and  distributes  locally.
There are currently  three  Sharper Image retail stores  operated by the foreign
licensee  in  Switzerland.  The  Company  receives  royalties  on  sales  by the
licensee.  Licensees  purchase  products  from  the  Company  or  directly  from
manufacturers,  maintain their own supply of inventory,  and establish their own
product  prices.  The airport  licensee is entitled to utilize The Sharper Image
trademark and trade dress in designated airport  locations,  the design of which
is subject to the  approval of the  Company.  There are two  locations -- one at
Dallas-Fort Worth and a second location at Detroit Metropolitan.

     In addition,  the Company  rents its customer list to a highly select group
of companies  for a fee or in exchange for their  customer  lists.  The value of
customer list exchanges are not included in the Company's revenues.

     The Company  continues  to pursue  additional  wholesale  opportunities  in
foreign countries. Licensing arrangements are selectively revisited.

Merchandising, Product Sourcing, Product Development

Merchandising

     The Company's  merchandise mix emphasizes  innovative products that are new
to market,  unique  products which are  proprietary,  private label or available
exclusively  through The Sharper  Image,  or branded  products not  available in
broad  distribution.  The Company  chooses each product  separately  because its
sales are driven by individual products, and its marketing efforts focus on each
item's unique attributes, features and benefits. This approach distinguishes the
Company from other  retailers  who are more  category or product  classification
oriented.  The Company  adjusts its merchandise mix to reflect market trends and
customer buying habits.  New products are selected or developed and brought into
the Company's merchandise mix based on criteria such as anticipated  popularity,
gross margin, uniqueness, value, competitive alternatives,  exclusivity, quality
and vendor  performance.  As a result of such shifting emphasis among


                                       9

<PAGE>


individual  items  and  depending  on the  customers  demand  and the  level  of
marketing and advertising  programs,  the mix of sales by category  changes from
time to time and the sales  volume of  individual  or  related  products  can be
significant to any particular  reporting period's total sales. The effect,  from
year to year, can be to increase or decrease the merchandise  gross margin rates
since some categories of merchandise  sustain  traditionally  higher margins and
some traditionally sustain lower margin rates. The Company's goal is to increase
sales of Sharper Image Design  proprietary  products and exclusive private label
products,  as  these  products  generally  carry  higher  margins  than  branded
products.  The  popularity  of these  proprietary  and  private  label  products
contributed  to the 80 basis point  increase in the retail gross margin rate for
fiscal  2000,  and should  continue to have a positive  impact on the  Company's
retail gross margin rate.

     The  Company's  current  merchandise  strategy is to offer an assortment of
products  with emphasis on Sharper  Image Design  proprietary  and private label
products.  The Company intends to focus on offering  products in the $40 to $350
price  range to appeal to a wide  customer  base.  The Company  also  intends to
increase  its  proprietary  product  offerings.   While  these  proprietary  and
private-labeled   products  offer   important  sales  and  gross  margin  growth
opportunities  for all the revenue  generating  areas of the Company,  there are
certain risks  associated  with these  internally  developed  products,  such as
possible manufacturing constraints,  delays in bringing these products to market
and  cost  increases.  Products  may also be  subject  to  other  regulation  or
limitations. See "Factors Affecting Future Operating Results."

     Sharper Image Design proprietary products are produced for the Company on a
contract basis  primarily by  manufacturers  in Asia.  The Company  provides all
product specifications to the contract  manufacturers.  Development lead-time is
generally  in  the  range  of  12  to  18  months.   However,   certain  product
introductions may require a longer lead-time.

     The Company  generates  information  frequently on  merchandise  orders and
inventory,  which is reviewed by the Company's buyers, its senior  merchandising
staff and top management. The Company averages new offerings of approximately 50
to 100  products  during the two peak  selling  seasons.  The Company  carefully
considers  which  products  will not be  offered  in future  months  based  upon
numerous  factors,  including  revenues  generated,  gross margins,  the cost of
catalog  and store  space  devoted to each  product,  product  availability  and
quality.

Product Sourcing

     The process of finding new products involves the Company's buyers reviewing
voluminous product literature,  traveling  extensively  throughout North America
and Asia to attend trade shows and exhibitions,  and meeting with manufacturers.
The  Company  enjoys  relationships  with many major  manufacturers  who use The
Sharper Image regularly to introduce their newest products in the United States.
See "Factors Affecting Future Operating Results".

     The Company  purchases  merchandise  from  numerous  foreign  and  domestic
manufacturers and importers.  The Company had a single supplier that provided 8%
of the net merchandise  purchases in fiscal 2000. Of the products offered by the
Company  in  recent  catalogs,  approximately  89%  were  manufactured  in  Asia
(primarily China),  approximately 6% were manufactured within the United States,
approximately  3%  were  manufactured  in  Europe,  and  approximately  2%  were
manufactured in other countries.  The Company expects these  percentages to vary
as  new  products  are  introduced.  See  "Factors  Affecting  Future  Operating
Results."


                                       10

<PAGE>


Product Development

     In  addition  to finding  new  product  ideas  from  outside  sources,  the
Company's  product  development  group  conceives,  designs and produces Sharper
Image Design products.  The product  development  group meets regularly with the
merchandising  and sales  staff to review  new  product  opportunities,  product
quality,  and customer feedback.  From these creative sessions product ideas are
put into design,  development and production.  Successful product  introductions
during the past three years  include,  among  others:  the Ionic  Breeze  Quadra
Silent Air Purifier;  Power Tower 100 Motorized CD Rack;  Ionic Breeze  Personal
Air Purifier;  Personal  Cooling  System;  Ionic Breeze Car Air Purifier;  Turbo
Groomer 2.0; Ionic Hair Wand II; Q Ball;  Personal Warm-Cool System;  Ionic Bath
Pet Brush; Shower Companion Plus; Quick Draw Zappin' Weebots; Ionic Conditioning
Quiet Hair Dryer;  Insector;  Talking Travel Companion;  Executive Q-Ball; Sound
Soother 20; CD Power Tower 200; CD Soother  Alarm Clock with 20 Soother  Sounds;
and the Ionic Foot Care  Station.  The Company  believes  that the Sharper Image
Design  group will  continue to design and develop a variety of unique  products
that enhance sales and maintain or increase  margins.  In addition,  the Company
places  emphasis  and works  with  vendors  to develop  private  label  products
focusing  on unique  and  innovative  features  that would  distinguish  it from
competitors.  The  Company  believes  that the appeal of these  proprietary  and
private label  products  also serves as a key driver in broadening  its customer
base and enhancing its brand appeal.  The Company's goal is to increase sales of
these proprietary products. However, there is no assurance that the Company will
be able to  continue  the  growth of gross  margin  and sales  related  to these
proprietary products. See "Factors Affecting Future Operating Results".

Customer Service

     The  Company is  committed  to  providing  its  customers  with  courteous,
knowledgeable  and prompt service.  The Company's  customer  service and catalog
sales groups at the corporate  headquarters  and in Little Rock provide personal
attention  to  customers  who call toll free or send emails to request a catalog
subscription, place an order, or inquire about a product. The Company's customer
service group is also responsible for resolving  customer  problems promptly and
to the customer's complete  satisfaction.  The Company also contracts with third
party call  centers for  additional  sales and customer  service  representative
coverage.  These  third  party call  centers are subject to the same high- level
expectations of customer service.

     The Company seeks to hire and retain  qualified sales and customer  service
representatives in both its mail-order (including Internet) and store operations
and to train them  thoroughly.  Each new store  manager  undergoes  an intensive
program  during  which the  manager is trained in all  aspects of the  Company's
business.  Sales personnel are trained during the first two weeks of employment,
or during the weeks  before a new store  opens,  and updated  periodically  with
on-going  sales training  sessions.  Training  focuses  primarily on acquiring a
working knowledge of the Company's products and on developing selling skills and
an understanding of the Company's high customer  service  standards.  Each sales
associate is trained to adhere to the Company's philosophy of "taking ownership"
of every customer  service issue that may arise.  The Company has also developed
ongoing  programs  conducted at each store and by district  that are designed to
keep each salesperson up to date on each new product offered.


                                       11

<PAGE>


Order Fulfillment and Distribution

     The Company owns a single fulfillment and distribution facility in Arkansas
of  approximately  110,000 square feet. The Company leases  additional  facility
space in Arkansas and California  for overflow mail order and store  fulfillment
needs,  and storage.  The  Company's  merchandise  generally is delivered to the
catalog and Internet customers and to The Sharper Image stores directly from the
Company's  distribution  facilities.  Certain products are shipped directly from
the vendor to the customer or to the stores.  The shipment of products  directly
from vendors to the stores and customers reduces the level of inventory required
to be carried at the  distribution  center,  freight  costs,  and the  lead-time
required to receive the  products.  Each  catalog  order is received  via remote
terminal at the  distribution  facility  after the order has been  approved  for
shipment.  The Company's goal is to ship catalog and Internet orders within 24 -
48 hours  after the order is  received.  Store  customers  generally  take their
purchases with them. The Company is currently evaluating various alternatives to
expand the  capacity  of its  distribution  facilities  to provide  for  planned
business growth.

     Sales  and  inventory   information  about  store,   catalog  and  Internet
operations is provided on an ongoing basis to the Company's  merchandising staff
and to top  management  for  review.  The  Company's  stores are  equipped  with
electronic point-of-sale registers that communicate daily with the main computer
system at corporate  headquarters,  transmitting  sales,  inventory and customer
data as well as  receiving  data from the  Company's  headquarters.  The  sales,
inventory,  and customer  data enable sales and  corporate  personnel to monitor
sales  by  item  on a daily  basis,  provide  the  information  utilized  by the
automatic  replenishment system (ARS) and merchandising  personnel for inventory
allocations,   provide   management  with  current   inventory  and  merchandise
information,  and  enable  the  Company's  in-house  mailing  list to be updated
regularly with customer names and activity.

     The Company has developed a proprietary ARS which is used to maximize sales
with minimal inventory  investment.  Under this ARS,  information on merchandise
inventory  and sales by each store  location is generated  and  reviewed  daily.
Sales  information by product and location is  systematically  compared daily to
each  product's  "model  stock"  to  determine  store  shipment  quantities  and
frequency.  The ARS computes any  adjustments  to the model stock level based on
factors  such as sales  history by location  in relation to total the  Company's
sales of each product. Under this system, the model stock is continually revised
based on this  analysis.  Recommended  adjustments  to model  stock  levels  and
recommended  shipment  amounts are  reviewed  daily by a group of Company  store
distributors  and  merchandising  managers who are  responsible  for  allocating
inventory to stores.

Advertising

     While the catalog remained the Company's primary advertising vehicle during
fiscal 2000,  the Company also  broadened  its customer  base through  increased
multimedia   advertising,   including:   single  product  mailers,   newspapers,
magazines,  radio,  television  infomercials,  email marketing programs,  online
advertising and marketing programs, and business-to-business trade publications.
These increased  advertising  initiatives were utilized to realize the Company's
goal of  acquiring  new  customers,  which the  Company  believes  will  produce
additional  sales  in  the  stores,   catalog,   and  Internet   channels,   and
business-to-business  sales in the  current  and  future  periods.  The  Company
intends to continue the strategy of growing its customer base through aggressive
multimedia   programs  in  fiscal  2001  with  the  objective  of  achieving  an
appropriate  return on  investment.  The  Company  continually  reevaluates  its
advertising   strategies  to  maximize  the  effectiveness  of  its  advertising
programs.


                                       12

<PAGE>


Information Technology

     The Company  maintains  an  integrated  management  information  system for
merchandising,  point-of sale,  order  fulfillment,  distribution  and financial
reporting.  The Company believes its system increases  productivity by providing
extensive merchandise information and inventory control. The Company continually
evaluates  and enhances  its  computer  systems and  information  technology  in
connection  with  providing  additional  and improved  management  and financial
information.  In fiscal 2000 and 2001,  technology  development  and enhancement
initiatives for the Company's Internet Web sites was and will be part of the key
objectives of its Information Technology Team.

     The Company  continually  evaluates  its computer  systems and  information
technology in connection with providing  additional and improved  management and
financial information. During fiscal 2000, the Company launched its enhanced and
redesigned  Web  site  that  incorporates  much of the  look and feel of the new
Sharper  Image store  design.  The  redesigned  Web site  includes new features,
including dynamic browsing, inventory status, order tracking capabilities,  easy
registration, Flash technology and 3-D technology. The Company has developed and
implemented  international Web sites targeting Europe,  the United Kingdom,  and
Germany. The Company is currently developing an international web site that will
target the Pacific Rim.

Competition

     The  Company  operates  in a highly  competitive  environment.  The Company
principally  competes with a diverse mix of department  stores,  sporting  goods
stores,  discount  stores,  specialty  retailers  and other catalog and Internet
retailers that offer products similar to or the same as some of those offered by
the Company. Many of the Company's competitors are larger companies with greater
financial  resources,  a wider selection of merchandise and a greater  inventory
availability.  Although the Company  attempts to market  products not  generally
available  elsewhere and has emphasized  exclusive products in its merchandising
strategy,  many of the Company's  products or similar products can also be found
in other retail stores or through other catalogs or on-line.  The Company offers
competitive  pricing where other retailers market certain products  identical to
the Company's at lower prices.  In addition,  a number of other  companies  have
attempted to imitate the  presentation  and method of operation of the Company's
catalog and stores, and the Company's proprietary designed products. The Company
competes  principally  on the basis of  product  exclusivity,  selection,  brand
recognition,  quality and price of its products, merchandise presentation in the
catalog,  stores, and on the Internet, its customer list, and the quality of its
customer service. The Company has committed additional resources to its internal
product development group to create and produce proprietary products, and to its
merchandising  team to  support a program to  increase  private  label  products
exclusively  available  from  the  Company.  The  Company  believes  that  these
proprietary and private label products provide a competitive advantage for it in
its merchandising offering.

Trademark Licenses

     The Company  believes  its  registered  service  mark and  trademark,  "The
Sharper  Image," and the brand name  recognition  that it has developed,  are of
significant  value.  The  Company  actively  protects  its brand  name and other
intellectual  property  rights to ensure  that the  quality of its brand and the
value of its proprietary  rights are maintained.  The Company currently licenses


                                       13

<PAGE>


the  use  of  its  trademarked  name  in  connection  with  the  production  and
circulation  of a foreign  language  edition  of The  Sharper  Image  catalog in
Switzerland  and with The Sharper Image stores in Switzerland  in  consideration
for royalties and other fees. In addition to this  international  licensee,  the
Company has also entered into a license for the right to operate  Sharper  Image
stores in domestic  non-duty-free  airport  locations as well as various product
license  agreements  which grant the right to licensees to manufacture  and sell
products bearing the Company's trademark.

Seasonality

     The Company's  business is highly seasonal,  reflecting the general pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  The  secondary  peak period for the Company is June,
reflecting gift buying for Father's Day and graduations.  A substantial  portion
of the  Company's  total  revenues and all or most of the Company's net earnings
occur in its fourth  fiscal  quarter  ending  January 31. The Company  generally
experiences  lower revenues  during the other quarters and, as is typical in the
retail  industry,  has  incurred  and may  continue  to  incur  losses  in these
quarters. The results of these interim quarters may not be representative of the
results for the full fiscal year. In addition, like many retailers,  the Company
makes  merchandising  and  inventory  decisions  for the Holiday  season well in
advance  of  the  Holiday  selling  season.  Accordingly,  unfavorable  economic
conditions or deviations  from projected  demand for products  during the fourth
quarter  could  have a  material  adverse  effect on the  Company's  results  of
operations  for the entire fiscal year.  During fiscal years 2000 and 1999,  the
Company's  total revenues for the fourth quarter  accounted for more than 40% of
total revenues.

Legal Proceedings

     The  Company is party to various  legal  proceedings  arising  from  normal
business  activities.  Management  believes that the resolution of these matters
will not have a material adverse effect on the Company's  financial  position or
results of operations.

Employees

     As of January 31, 2001, the Company employed approximately 1800 associates,
approximately  55% of whom were  full-time.  The Company  considers its employee
relations to be good.


                                       14

<PAGE>


Executive Officers of the Registrant

     Set  forth  below  is a list  of the  executive  officers  of the  Company,
together with brief biographical descriptions.

Name                      Position                                           Age
- ----                      --------                                           ---
Richard Thalheimer        Founder,                                           53
                           Chairman of the Board, and
                           Chief Executive Officer

Tracy Wan                 President and Chief Operating                      41
                           Officer

Greg Alexander            Senior Vice President, Information
                           Technology                                        39

Anthony Farrell           Senior Vice President, Creative Services           51

Jeffrey Forgan            Senior Vice President, Chief                       43
                           Financial Officer, and Corporate Secretary

Robert Thompson           Senior Vice President, Merchandising               56

Joe Williams              Senior Vice President, Loss Prevention             51


     Richard  Thalheimer  is the  founder of the  Company  and has served as the
Chief  Executive  Officer  and as a Director  of the  Company  since 1978 and as
Chairman of the Board of Directors since 1985. Mr. Thalheimer also served as the
Company's President from 1977 through July 1993.

     Tracy Wan has been the  Company's  President  and Chief  Operating  Officer
since April 1999. Ms. Wan served as Executive Vice  President,  Chief  Financial
Officer  from  August 1998  through  April 1999;  Senior Vice  President,  Chief
Financial  Officer from  February 1995 through  August 1998; as Vice  President,
Chief  Financial  Officer from  September  1994 through  February  1995; as Vice
President,  Controller  from  November  1991  through  September  1994;  and  as
Controller from July 1989 through  November 1991. Ms. Wan is a certified  public
accountant.

     Greg Alexander has been our Senior Vice President,  Information  Technology
since March 1999. Mr. Alexander served as Vice President, Information Technology
from February 1995 through  March 1999 and as Director,  Information  Technology
from July 1991 through February 1995.

     Anthony  Farrell has been our Senior  Vice  President,  Creative  Services,
since July 1998.  Mr.  Farrell was a consultant  to The Sharper Image from April
1998 through July 1998. Mr. Farrell was a senior vice  president,  merchandising
with SelfCare Catalog from March 1991 through December 1997.


                                       15

<PAGE>


     Jeffrey  Forgan  has been our Senior  Vice  President  and Chief  Financial
Officer since April 1999.  Prior to that,  Mr. Forgan served as Vice  President,
Corporate Finance with Foundation Health Systems from 1995 to 1998, and was with
Deloitte & Touche  LLP from 1980 to 1995,  serving  as an audit  partner  during
1995. Mr. Forgan is a certified public accountant.

     Robert Thompson has been our Senior Vice President of  Merchandising  since
August 1999. Mr. Thompson served as Vice President of Merchandising from January
1998 through  August 1999.  Prior to that.  Mr.  Thompson  served as Director of
Planning and Allocation for Natural Wonders from April 1991 to January 1998.

     Joe Williams has been our Senior Vice  President,  Loss  Prevention,  since
March 1999. Mr. Williams served as Vice President,  Loss Prevention,  from March
1993 through March 1999 and served as Director,  Loss Prevention from April 1989
through March 1993.

Factors Affecting Future Operating Results

     The provisions of the Private Securities Litigation Reform Act of 1995 (the
"Act"),  which became law in late December 1995,  provide companies with a "safe
harbor" when making  forward-looking  statements.  This "safe harbor" encourages
companies to provide prospective  information about their companies without fear
of  litigation.  The  Company  wishes to take  advantage  of the  "safe  harbor"
provisions of the Act and is including this section in its Annual Report on Form
10-K in order to do so.  Statements  that are not  historical  facts,  including
statements about management's  expectations for fiscal year 2001 and beyond, are
forward-looking statements and involve various risks and uncertainties.  Factors
that  could  cause  the  Company's  actual  results  to differ  materially  from
management's projections, forecasts, estimates and expectations include, but are
not limited to, the following:

If we fail to offer merchandise that our customers find attractive, our business
and operating results will be harmed

     In order to meet our strategic  goals,  we must  successfully  offer to our
customers new, innovative and high quality products.  Our product offerings must
be affordable, useful to the customer, well made, distinctive in design, and not
widely available from other retailers.  We cannot predict with certainty that we
will successfully offer products that meet these requirements in the future.

     If other retailers,  especially  department  stores or discount  retailers,
offer the same products or products  similar to those we sell or if our products
become less popular with our  customers,  our sales may decline or we may decide
to offer our products at lower prices. If customers buy fewer of our products or
if we have to reduce our prices, our revenues and earnings will decline.

     In  addition,  we must be able to deliver  our  merchandise  in  sufficient
quantities to meet the demands of our customers and deliver this  merchandise to
customers in a timely manner. We must be able to maintain  sufficient  inventory
levels,  particularly  during peak selling seasons.  Our future results would be
adversely affected if we are not successful in achieving these goals.

     Our success  depends on our ability to  anticipate  and respond to changing
product trends and consumer demands in a timely manner. Our products must appeal
to a broad range of consumers whose preferences we cannot predict with certainty
and may change between sales


                                       16

<PAGE>


seasons.  If we misjudge  either the market for our  products or our  customers'
purchasing habits, our sales may decline, our inventories may increase or we may
be  required  to sell our  products  at lower  prices.  This  would  result in a
negative effect on our business.

If we fail to grow our sales  profitably in fiscal 2001 comparable to our growth
rate in fiscal 2000, our stock price may be adversely affected

     In 1999, we introduced the Razor Rollerboard scooter at a time when similar
scooters were not widely available from other retailers.  This product has since
become one of the most  popular in the  history of our  Company.  Sales of Razor
Rollerboard scooters contributed substantially to the net sales increases during
fiscal 2000.

     Other retailers are currently  offering  versions of the Razor  Rollerboard
scooter and other scooters.  We cannot predict with certainty as to the level of
future sales of the Razor Rollerboard scooter. We also cannot predict whether we
will  introduce  another  product  that  will  be as  successful  as  the  Razor
Rollerboard scooter or our other top selling products.

     Although we experienced  significant overall growth in our store,  Internet
and  catalog  sales   channels  in  fiscal  2000,  our  future  growth  will  be
substantially  dependent on continued increases in sales of popular existing and
new core  products.  We cannot be assured  that we will be able to maintain  our
current  levels of sales or  continue  in future  periods  the rate of growth we
experienced in the fiscal 2000. Our stock price may be adversely  affected if we
do not maintain  current  levels of sales or  profitability  or achieve sales or
profit growth in line with recent  performance or with that expected by analysts
or other stock market professionals.

Our quarterly  operating  results are subject to  significant  fluctuations  and
seasonality

     Our business is highly  seasonal,  reflecting  the general  pattern of peak
sales and earnings for the retail industry during the Holiday  shopping  season.
Typically,  a substantial  portion of our total revenues and all, or most of our
net earnings  occur during our fourth quarter ending January 31. During our 2000
and 1999 fiscal years,  our total revenues for the fourth quarter ending January
31 accounted  for more than 40% of total  revenues for the full fiscal year.  In
anticipation of increased  sales activity  during the fourth  quarter,  we incur
significant additional expenses,  including significantly higher inventory costs
and the  costs  of  hiring  a  substantial  number  of  temporary  employees  to
supplement  our  regular  store  staff.  If for any  reason our sales were to be
substantially  below those  normally  expected  during the fourth  quarter,  our
annual  results  would  be  adversely  affected.  Due to this  seasonality,  our
operating  results  for any one period may not be  indicative  of our  operating
results for the full fiscal year.

     Typically our operating  results  during the other quarters of the year are
generally lower and we have  historically  experienced  losses in these periods.
While in fiscal  2000,  for the first  time in our  operating  history,  we were
profitable  in all four  quarters,  in the  future it is  possible  that we will
experience  losses  similar to those of fiscal  1999 and 1998 in the first three
quarters of the fiscal year.  Our quarterly  results of operations may fluctuate
significantly  as a result of a  variety  of  factors,  including,  among  other
things,  the timing of new store openings,  net sales contributed by new stores,
increases or decreases in comparable store sales, changes in our merchandise mix
and net catalog sales.


                                       17

<PAGE>


     In  addition,  like other  retailers we typically  make  merchandising  and
purchasing  decisions  well in  advance of the  Holiday  shopping  season.  As a
result,  poor economic  conditions or differences from projected customer demand
for our products  during the fourth  quarter could result in lower  revenues and
earnings.

Our success depends in part on our ability to design, develop, obtain and timely
deliver our proprietary products

     We are  increasingly  dependent on the success of the proprietary  products
that we design and develop for our customers. Affected by customers' demands and
the level of  marketing  and  advertising  efforts,  certain of these or related
products can produce sales volume that is significant to a particular  reporting
period's total sales volume.  We must design and develop  products that meet the
demands of our customers and  manufacture  these products  cost-effectively.  We
rely  solely  on a select  group  of  contract  manufacturers,  most of whom are
located in Asia  (primarily  China),  to produce  these  products in  sufficient
quantities to meet customer  demand and to obtain and deliver these  products to
our customers in a timely manner. These arrangements are subject to the risks of
relying on products manufactured outside the United States,  including political
unrest and trade restrictions,  currency fluctuations,  work stoppages, economic
uncertainties  including  inflation  and  government   regulations,   and  other
uncertainties.  If we are unable to successfully design and develop or to obtain
and timely  deliver  sufficient  quantities  of these  products,  our  operating
results  may be  adversely  affected.  The Company  had a single  supplier  that
provided 8% of the net merchandise  purchases in fiscal 2000 and is likely to be
a higher percentage in fiscal 2001.

Our  vital  computer  and  communications  hardware  and  software  systems  are
vulnerable to damage and interruption which could harm our Internet business

     Our success, in particular our ability to successfully  receive and fulfill
Internet orders and provide high-quality customer service,  largely depends upon
the efficient  and  uninterrupted  operation of our computer and  communications
hardware and software  systems.  We use internally  managed  systems for our Web
site and some aspects of transaction processing,  including customer information
and order verifications.  Our systems and operations are vulnerable to damage or
interruption from:  earthquake,  fire, flood and other natural disasters,  power
loss, computer systems failures, Internet and telecommunications or data network
failure, operator negligence, improper operation by or supervision of employees,
physical and electronic loss of data or security breaches,  misappropriation and
similar events, and computer viruses.

     In addition,  we maintain our servers at the site of a third party  located
in Santa Clara,  California.  We cannot control the maintenance and operation of
this site, which is also susceptible to similar disasters and problems.  Because
our strategies  depend in part on maintaining our reputation for superior levels
of customer  service,  any system  failure  that causes an  interruption  in our
service or a decrease in responsiveness  could harm our  relationships  with our
customers and result in reduced revenues.

We are  subject  to  increased  energy  and  power  costs  associated  with  our
headquarters and retail store locations based in California

     We  maintain   corporate   headquarters   and  retail  store  locations  in
California,  which have been subject to  rolling-blackouts  due to the decreased
availability  of natural  gas and  energy.  This


                                       18

<PAGE>


will have an adverse  effect on utility costs for the corporate  offices and the
retail store locations operated out of California.

We face risks associated with expansion of our store operations

     We plan to continue to increase  the number of The Sharper  Image stores in
the future in order to grow our  revenues.  Our ability to expand will depend in
part on the following factors:

     o   the availability of attractive store locations;
     o   our ability to negotiate favorable lease terms;
     o   our ability to identify customer demand in different geographic areas;
     o   general economic conditions; and
     o   the availability of sufficient funds for expansion.

     As we continue  to expand,  we have  started to and may  continue to become
concentrated in limited  geographic  areas.  This could increase our exposure to
customer demand, weather, competition,  distribution problems, and poor economic
conditions in these regions. In addition,  our catalog sales, including Internet
sales,  or existing store sales in a specific region may decrease as a result of
new store openings.

     In  order  to  continue  our  expansion,  we will  need to hire  additional
management and staff for our corporate offices and employees for each new store.
We must also expand our management  information systems and distribution systems
to serve these new stores. If we are unable to hire necessary  personnel or grow
our existing  systems,  our expansion efforts may not succeed and our operations
may suffer.

     Some of our expenses will increase with the opening of new stores. If store
sales  are  inadequate  to  support  these new  costs,  our  profitability  will
decrease.  For example,  inventory costs will increase as we increase  inventory
levels to supply additional  stores. We may not be able to manage this increased
inventory without decreasing our profitability. We may need additional financing
in excess of our current credit facility,  or an amendment to such facility,  to
be used for new store  openings.  Furthermore,  our current credit  facility has
various  loan  covenants  we must comply  with in order to  maintain  the credit
facility.  We  cannot  predict  with  certainty  that we will be  successful  in
obtaining  additional  funds or new credit  facilities on favorable  terms or at
all.

We are dependent on the success of our advertising and marketing efforts

     Our  revenues  depend in part on our  ability  to  effectively  market  and
advertise our products  through The Sharper Image catalog and other  advertising
vehicles. Increases in advertising, paper costs or postage may limit our ability
to advertise without reducing our profitability.  If we decrease our advertising
efforts due to increased  advertising costs,  restrictions  placed by regulatory
agencies,  or  for  any  other  reason,  our  future  operating  results  may be
materially adversely affected. We are also testing other advertising media, such
as  television   infomercials,   radio,   and  single  product   mailings,   and
significantly  increased our advertising  expenditures in fiscal 2000.  While we
believe that  increased  expenditures  on these and other media have resulted in
increasing  revenues in fiscal 2000,  we cannot  assure you that this trend will
continue in the future.  We expect to continue to spend at  increased  levels in
the future, but may not continue to produce a sufficient level of sales to cover
such expenditures, which would reduce our profitability.


                                       19


<PAGE>


We rely on our catalog operations

     Our success  depends in part on the success of our catalog  operations.  We
believe  that the success of our  catalog  operations  depends on the  following
factors:

     o   our ability to achieve adequate response rates to our mailings;
     o   our ability to continue to offer a  merchandise  mix that is attractive
         to our mail order customers;
     o   our ability to cost-effectively add new customers; and
     o   our ability to cost-effectively design and produce appealing catalogs.

     Catalog  production  and  mailings  entail   substantial  paper,   postage,
merchandise  acquisition  and human resource costs,  including costs  associated
with catalog development and increased inventories. We incur nearly all of these
costs  prior to the  mailing of each  catalog.  As a result,  we are not able to
adjust the costs  being  incurred in  connection  with a  particular  mailing to
reflect  the actual  performance  of the  catalog.  If we were to  experience  a
significant  shortfall in  anticipated  revenue from a particular  mailing,  and
thereby not recover the costs  associated with that mailing,  our future results
would be adversely affected. In addition, response rates to our mailings and, as
a result,  revenues  generated  by each  mailing are affected by factors such as
consumer  preferences,  economic  conditions,  the  timing  and  mix of  catalog
mailings and changes in our merchandise mix, several of which may be outside our
control.  Further, we have historically experienced fluctuations in the response
rates to our  catalog  mailings.  If we are  unable  to  accurately  target  the
appropriate  segment  of the  consumer  catalog  market or to  achieve  adequate
response  rates,  we could  experience  lower  sales,  significant  markdowns or
write-offs  of inventory and lower  margins,  which would  adversely  affect our
future results.

Our catalog costs are unpredictable

     Historically, a significant portion of our revenues has been from purchases
made by customers driven by The Sharper Image catalog. Increases in the costs of
producing  and  distributing  the  catalog may reduce the  profitability  of our
catalog, store and Internet sales. Specifically,  we may experience increases in
postage, paper or shipping costs due to factors beyond our control. As a result,
our future results may be adversely affected.

We depend on our vendors'  ability to timely  deliver  sufficient  quantities of
products

     Our  performance  depends  on our  ability  to  purchase  our  products  in
sufficient  quantities at competitive prices and on our vendors' ability to make
and deliver high quality products in a cost- effective,  timely manner.  Some of
our smaller vendors have limited resources,  limited  production  capacities and
limited operating  histories.  We have no long-term  purchase contracts or other
contracts that provide continued  supply,  pricing or access to new products and
any vendor or distributor could discontinue selling to us at any time. We cannot
assure you that we will be able to acquire the products we desire in  sufficient
quantities or on terms that are acceptable to us in the future. In addition,  we
cannot  assure you that our vendors will make and deliver high quality  products
in  a  cost-effective,   timely  manner.  We  may  also  be  unable  to  develop
relationships  with new vendors.  All products we purchase from vendors in Asia,
must be shipped to our  distribution  centers  by  freight  carriers.  We cannot
assure  you  that  we will be able to  obtain  sufficient  freight  capacity  at
favorable rates. Our inability to acquire suitable products in a cost-effective,
timely


                                       20

<PAGE>


manner or the loss of one or more key vendors or freight  carriers  could have a
negative effect on our business.

     Additionally,  our  relationships  with our vendors are also subject to the
risks of relying on products  manufactured outside the United States,  including
political unrest and trade restrictions,  work stoppages, economic uncertainties
including inflation,  foreign government  regulation and currency  fluctuations.
Because the majority of our products were  manufactured in various  countries in
Asia,  primarily  China,  during  fiscal 2000 and fiscal 1999,  any  significant
disruption  in any of  these  countries  could  impair  our  ability  to  obtain
sufficient quantities of products in a timely manner.

We face certain risks relating to customer service

     Our ability to provide customer service depends,  to a large degree, on the
efficient  and  uninterrupted  operation of our call  centers,  our  contracting
services with third party call centers and our  sharperimage.com  Web site.  Any
material  disruption or slowdown in our order processing  systems resulting from
labor disputes, telephone or Internet down times, electrical outages, mechanical
problems,  human error or accidents,  fire,  earthquakes,  natural disasters, or
comparable  events  could  cause  delays in our  ability  to  receive  orders by
telephone or over the Internet and distribute orders, and may cause orders to be
lost or to be shipped or delivered late. As a result, customers may be unable to
place  orders,  cancel  orders or refuse to  receive  goods on  account  of late
shipments,  which  would  result in a  reduction  of net  sales  and could  mean
increased administrative and shipping costs. We cannot assure you that telephone
call  volumes will not exceed our present  telephone  system  capacity.  If this
occurs,  we could  experience  telephone  answer  delays  and  delays in placing
orders.  Because our strategies depend in part on maintaining our reputation for
superior  levels of customer  service,  any  impairment of our customer  service
reputation could have an adverse effect on our business.

We face risks associated with our distribution and fulfillment operations

     We conduct  the  majority  of our  distribution  operations  and all of our
catalog and  Internet  order  processing  fulfillment  functions  from our owned
facility in Little Rock, Arkansas.  We added a third party operated distribution
center in  California  during  the second  quarter  of 2000 to handle  increased
processing  fulfillment  needs.  We also use contract  fulfillment and warehouse
facilities for additional  seasonal  requirements.  Any failure to integrate our
new distribution  center into our operations or any disruption in the operations
at any  distribution  center,  particularly  during the Holiday shopping season,
could have a negative effect on our business.

     In addition,  we rely upon third party carriers for our product  shipments,
including  shipments to and from all of our stores.  As a result, we are subject
to certain risks,  including employee strikes and inclement weather,  associated
with such carriers'  ability to provide  delivery  services to meet our shipping
needs.  We are also  dependent on temporary  employees to  adequately  staff our
distribution  facility,  particularly  during busy  periods  such as the Holiday
shopping season.  We cannot assure you that we will continue to receive adequate
assistance from our temporary employees, or that we will continue to have access
to sufficient sources of temporary employees.


                                       21

<PAGE>


Results for our comparable store sales may fluctuate

     Our comparable store sales are affected by a variety of factors, including,
among others:

     o   customer demand in different geographic regions;
     o   our ability to efficiently source and distribute products;
     o   changes in our product mix;
     o   effects of competition; and
     o   general economic conditions.

     Our comparable store sales have fluctuated significantly in the past and we
believe that such fluctuations may continue.  Our historic  comparable store net
sales changes were as follows:

                                                   Percentage
                 Fiscal Year                        Increase
                 -----------                        --------
                    1997                               1.1
                    1998                               5.3
                    1999                              12.3
                    2000                              29.0

     These historic  results are not  necessarily  indicative of future results,
and we cannot  assure  you that our  comparable  store  sales  results  will not
decrease in the future.  Any changes in our comparable store sales results could
impact our future operating  performance and cause the price of the common stock
to fluctuate.

We experience intense competition in the rapidly changing retail markets

     We operate in a highly competitive environment. We principally compete with
a  variety  of  department  stores,  sporting  goods  stores,  discount  stores,
specialty  retailers and other  catalogs that offer  products  similar to or the
same as our products. We may increasingly compete with major Internet retailers.
Many of our competitors are larger companies with greater financial resources, a
wider  selection of  merchandise  and a greater  inventory  availability.  If we
experience  increased  competition,  our business and operating results could be
adversely affected.

     The United  States  retail  industry  (the  specialty  retail  industry  in
particular)  and  e-commerce  sector are  dynamic  in nature and have  undergone
significant  changes over the past several years.  Our ability to anticipate and
successfully  respond to  continuing  challenges  is critical  to our  long-term
growth.

We may be subject to  regulations  regarding  state sales and use tax on catalog
and Internet sales and other Internet regulation

     Our  business  may be affected  by the  adoption  of  regulations  or rules
governing the sale of our products, with regard to state sales and use taxes and
the  regulation of the Internet.  Because we have broad store  presence,  we are
currently required to collect taxes for the majority of our catalog and Internet
transactions.  However,  any unfavorable change in the state sales and use taxes
which affects our catalog and Internet sales could adversely affect our business
and  results of  operations.  In  addition,  the  Internet at present is largely
unregulated  and we are unable to predict  whether  significant  regulations  or
taxes will be imposed on Internet  commerce in the near


                                       22


<PAGE>


future.  We are unable to predict how such regulations  could affect the further
development of our Internet business.

We may have greater  exposure  internationally  due to the  expansion of our Web
site

     We have  expanded  our Web site  presence  to  include  Europe,  the United
Kingdom and the  Pacific  Rim. We must  conform to all  international  rules and
regulations for sales generated from each country.  We may be subject to changes
in local  regulations and liability  issues on product sales that occur in those
countries.  As this business  expands,  our exposure to product liability issues
grows.  We are also  dependent on our  relationship  with various  international
third  parties  that handle  product  fulfillment,  credit card  processing  and
customer service for our international orders.

Poor economic conditions may hurt our business

     Certain economic  conditions that affect the level of consumer  spending on
our products include the following:

     o   general business conditions;
     o   interest rates;
     o   taxation;
     o   stock market volatility; and
     o   consumer confidence in future economic conditions.

     Our business  could be negatively  affected by a recession or poor economic
conditions and any related  decline in consumer demand for  discretionary  items
such as our products.  Because we purchase merchandise from foreign entities and
use foreign  manufacturers on a contract basis for Sharper Image Design products
and other  private  label  products,  we are  subject  to risks  resulting  from
fluctuations in the economic  conditions in foreign  countries.  The majority of
our vendors and manufacturers are located in various countries in Asia, and as a
result,  our business may be particularly  impacted by changes in the political,
social, legal, and economic conditions in these countries. Additionally, weather
and  product  transportation  problems  could  affect our  ability  to  maintain
adequate inventory levels and adversely affect our future results.

Excessive merchandise returns could harm our business

     As  part  of  our  customer  service  commitment,  we  maintain  a  liberal
merchandise return policy, which allows customers to return most merchandise. We
make  allowances  for  returns  of  store,  catalog  and  Internet  sales in our
financial statements based on historical return rates. We cannot assure you that
actual merchandise returns will not exceed our allowances. In addition,  because
our allowances are based on historical  return rates,  we cannot assure you that
the  introduction of new  merchandise in our stores or catalogs,  the opening of
new stores, the introduction of new catalogs, increased sales over the Internet,
changes in the merchandise mix or other factors will not cause actual returns to
exceed return allowances.  Any significant  increase in merchandise returns that
exceed our allowances could adversely affect our future results.

We may be subject  to risks  associated  with our  products,  including  product
liability or patent and trademark infringement claims


                                       23

<PAGE>


     Our current and future products may contain defects, which could subject us
to product  liability  claims.  Although we maintain  limited product  liability
insurance,  if any  successful  product  liability  claim is not  covered  by or
exceeds  our  insurance,  our  business,  results  of  operation  and  financial
condition would be harmed. Additionally, third parties may assert claims against
us  alleging  infringement,  misappropriation  or other  violations  of  patent,
trademark or other  proprietary  rights,  whether or not such claims have merit.
Such claims can be time  consuming  and expensive to defend and could require us
to cease using and selling the allegedly infringing  products,  which may have a
significant  impact on total  company  sales  volume,  and to incur  significant
litigation costs and expenses.

We depend on our key personnel

     Our  success  depends to a  significant  extent upon the  abilities  of our
senior management,  particularly Richard Thalheimer,  our founder,  Chairman and
Chief Executive  Officer.  The loss of the services of any of the members of our
senior  management or of certain  other key  employees  could have a significant
adverse  effect on our  business.  We  maintain  key man life  insurance  on Mr.
Thalheimer  in the amount of $15 million.  In  addition,  our  performance  will
depend   upon  our  ability  to  attract   and  retain   qualified   management,
merchandising and sales personnel. There can be no assurance that Mr. Thalheimer
and the other members of our existing management team will be able to manage our
company  or our growth or that we will be able to  attract  and hire  additional
qualified personnel as needed in the future.

We are controlled by a single shareholder

     As of January 31, 2001, Richard Thalheimer beneficially owned approximately
40% of all of the  outstanding  shares of the common stock of our company.  As a
result,  Mr.  Thalheimer will continue to exert  substantial  influence over the
election of directors and over our corporate actions.

Our common stock price is volatile

     Our  common  stock is  quoted  on the  Nasdaq  National  Market,  which has
experienced  and is likely to  experience  in the future  significant  price and
volume  fluctuations,  which could  reduce the market  price of our common stock
without  regard to our  operating  performance.  Additionally,  as our  Internet
business grows, we may become  increasingly  subject to stock price fluctuations
associated  with  companies  operating in the Internet  sector.  We believe that
among other factors,  any of the following  factors could cause the price of the
common stock to fluctuate substantially:

     o   quarterly fluctuations in our comparable store sales;
     o   announcements by other accessory and gift item retailers;
     o   the trading volume of our common stock in the public market;
     o   general economic conditions; and
     o   financial market conditions.

Our charter  documents,  our stockholders  rights agreement and Delaware law may
make a takeover more difficult

     We  are a  Delaware  corporation.  The  Delaware  General  Corporation  Law
contains  certain  provisions  that may make a change in control of our  company
more difficult or prevent the removal of incumbent directors.  In addition,  our
Certificate of Incorporation  and Bylaws and our recently


                                       24

<PAGE>


adopted  stockholders  rights  agreement  contain  provisions that have the same
effect.  These  provisions may have a negative impact on the price of our common
stock, may discourage  third-party  bidders from making a bid for our company or
may reduce any premiums paid to stockholders for their common stock.

Item 2.  Properties

     The Company occupies  approximately  58,000 square feet of office space for
its corporate  headquarters  in San  Francisco,  CA. The Company  signed a lease
extension in February 2000,  extending the expiration  date to January 2006. The
Company also leases  approximately 5,600 square feet for its product development
offices.

     As of January  31, 2001 the Company  operated 97 The Sharper  Image  stores
under  leases  covering  a total of  approximately  232,000  square  feet of net
selling space.

     The Company owns and operates a 110,000 square foot  distribution  facility
located in Little Rock, Arkansas.  Distribution  functions are conducted through
this facility,  a 60,000 square foot leased facility in Ontario,  California and
other  seasonally  occupied  space  rented  by the  Company  in close  proximity
thereto. Additional mail order fulfillment is conducted by a third party.

Item 3.  Legal Proceedings

     The  Company is party to various  legal  proceedings  arising  from  normal
business  activities.  Management  believes that the resolution of these matters
will not have a material adverse effect on the Company's  financial  position or
results of operations.

Item 4.  Submission of Matters to a Vote of Security Holders

          None.

                                     PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters

     The  information  set  forth  under  "Note D --  Revolving  Loan and  Notes
Payable" in the Notes to Financial Statements on page 25 and the information set
forth under the caption "Common Stock Market Prices and Dividend Policy" on page
31 of the Sharper  Image  Corporation  2000  Annual  Report to  Stockholders  is
incorporated herein by reference. As of April 16, 2001 there were 391 holders of
record and the closing price of the  Company's  Common Stock was $8.71 per share
as reported by the Nasdaq Stock Market.

     No cash dividends were declared or paid in fiscal 1999 or fiscal 2000.

Item 6.  Selected Financial Data

     The information set forth under the caption "Financial  Highlights" on page
3 of the  Sharper  Image  Corporation  2000  Annual  Report to  Stockholders  is
incorporated herein by reference.


                                       25

<PAGE>


Item 7.  Management's  Discussion  and  Analysis  of Results of  Operations  and
Financial Condition

     The  information set forth under the caption  "Management's  Discussion and
Analysis of Results of Operations and Financial  Condition" on pages 14 to 19 of
the Sharper Image Corporation 2000 Annual Report to Stockholders is incorporated
herein by reference.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

     The information set forth under the caption  "Quantitative  and Qualitative
Disclosure  About Market Risk" on page 19 of the Sharper Image  Corporation 2000
Annual Report to Stockholders is incorporated herein by reference.

Item 8.  Financial Statements and Supplementary Data

     The financial  statements  and  independent  auditors'  report set forth on
pages 20 through 31 of the  Sharper  Image  Corporation  2000  Annual  Report to
Stockholders are incorporated herein by reference.

Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
Financial Disclosure

          None.

                                    PART III

Item 10.  Directors and Executive Officers of the Registrant

     Information  with respect to the  directors of the Company is  incorporated
herein by  reference to the  Company's  2001 Proxy  Statement  to  Stockholders.
Information  with  respect  to  the  executive  officers  of the  Registrant  is
contained in Part I of this Annual Report on Form 10-K.

Item 11.  Executive Compensation

     Information with respect to executive  compensation is incorporated  herein
by reference to the Company's 2001 Proxy Statement.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

     Information  with respect to security  ownership of  beneficial  owners and
management  is  incorporated  herein by  reference to the  Company's  2001 Proxy
Statement.

Item 13.  Certain Relationships and Related Transactions

          None.

Item 14.  Exhibits, Financial Statement Schedule and Reports on Form 8-K


                                       26

<PAGE>


(a)1.     List of Financial Statements.

The  following  Financial  Statements  and Notes  thereto  set forth on pages 20
through 30 of the Sharper Image  Corporation  2000 Annual Report to Stockholders
are incorporated by reference as Exhibit 13.1 to this Report on Form 10-K:

Independent Auditors' Report

Statements of Operations for the years ended January 31, 2001, 2000, and 1999,

Balance sheets at January 31, 2001 and 2000,

Statements of  Stockholders'  Equity for the years ended January 31, 2001, 2000,
and 1999

Statements of Cash Flows for the years ended January 31, 2001, 2000, and 1999.

Notes to Financial Statements.

(a)2.     List of Financial Statement Schedule.

The following are filed as part of this Report:

 Independent Auditors' Report on Schedule.

 Schedule II - Valuation and Qualifying Accounts

(a)3.     List of Exhibits.

     Incorporated herein by reference is a list of the Exhibits contained in the
Exhibit Index which begins on page 32 of this report.

(b)       Reports on Form 8-K.

     No  reports  on Form  8-K  were  filed  with the  Securities  and  Exchange
Commission during the last quarter of the period covered by this Report.


                                       27

<PAGE>



                                   SIGNATURES

     Pursuant  to the  requirements  of Section  13 or 15 (d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

SHARPER IMAGE CORPORATION                    SHARPER IMAGE CORPORATION

By:/s/ Richard J. Thalheimer       By:/s/ Jeffrey P. Forgan
   --------------------------         ----------------------
   Richard J. Thalheimer              Jeffrey P. Forgan
   Chief Executive                    Senior Vice President, Chief Financial
   Officer, Chairman                  Officer, Corporate Secretary
   (Principal Executive Officer)      (Principal Financial & Accounting Officer)
   Accounting Officer)

                                POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE  PRESENTS,  that each person whose  signature  appears
below  constitutes and appoints  Richard  Thalheimer and Jeffrey P. Forgan,  and
each of them,  as such person's  true and lawful  attorneys-in-fact  and agents,
with full power of substitution and resubstitution,  for such person and in such
person's name, place, and stead, in any and all capacities,  to sign any and all
amendments to this report, and to file the same, with all exhibits thereto,  and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting unto said  attorneys-in-fact and agents, and each of them,
full  power  and  authority  to do and  perform  each and  every  act and  thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents and  purposes as he might or could do in person,  hereby  ratifying  and
confirming all that said  attorneys-in-fact and agents, or any of them, or their
or his substitute or substitutes,  may lawfully do or cause to be done by virtue
hereof.

<TABLE>
Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following  persons on behalf of the Registrant and in the
capacities and on the dates indicated.
<CAPTION>

Signature                           Title                                    Date
- ---------                           -----                                    ----
<S>                                 <C>                                  <C>
/s/ Richard J. Thalheimer           Chief Executive                      May 1, 2001
- ---------------------------         Officer, Chairman
Richard J. Thalheimer               (Principal Executive Officer)

/s/ Jeffrey P. Forgan               Senior Vice President,               May 1, 2001
- ---------------------------         Chief Financial Officer,
Jeffrey P. Forgan                   Corporate Secretary
                                    (Principal Financial and
                                    Accounting Officer)

/s/ Alan Thalheimer                 Director                             May 1, 2001
- ---------------------------
Alan Thalheimer


                                       28


<PAGE>


/s/ Gerald Napier                   Director                             May 1, 2001
- ---------------------------
Gerald Napier

/s/ Morton David                    Director                             May 1, 2001
- ---------------------------
Morton David

/s/ George James                    Director                             May 1, 2001
- ---------------------------
George James
</TABLE>


                                       29



<PAGE>

<TABLE>

                            SHARPER IMAGE CORPORATION

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                     --------------------------------------
<CAPTION>

                                     ($000)

            COLUMN                    COLUMN             COLUMN                 COLUMN             COLUMN
              A                          B                  C                      D                 E

- -----------------------------------------------------------------------------------------------------------------
                                      Balance at           Additions                                   Balance
                                      Beginning           Charged to                                  at End of
DESCRIPTION                           of Period          Costs & Exp.           Deductions              Period
- -----------------------------------------------------------------------------------------------------------------
<S>                                     <C>                <C>                   <C>                   <C>

INVENTORY

YEAR ENDED JANUARY 31, 2001:
Inventory Obsolescence                  $ 3,154            $1,573                $2,133                $2,594

YEAR ENDED JANUARY 31, 2000:
Inventory Obsolescence                  $1,938             $2,079                $  863                $3,154

YEAR ENDED JANUARY 31, 1999:
Inventory Obsolescence                  $1,486             $1,298                $  846                $1,938


OTHER

YEAR ENDED JANUARY 31, 2001:
Other                                    $834              $  449                $  553                $  730

YEAR ENDED JANUARY 31, 2000:
Other                                    $804              $  265                $  235                $  834

YEAR ENDED JANUARY 31, 1999:
Other                                    $508              $  830                $  534                $  804
</TABLE>


                                                       30


<PAGE>


INDEPENDENT AUDITORS' REPORT ON SCHEDULE


Board of Directors and Stockholders of
  Sharper Image Corporation

We have audited the  financial  statements of Sharper  Image  Corporation  as of
January 31,  2001 and 2000 and for each of the three  years in the period  ended
January 31, 2001, and have issued our report thereon dated March 30, 2001;  such
financial  statements  and report are  included  in your 2000  Annual  Report to
Stockholders and are incorporated herein by reference.  Our audits also included
the financial  statement schedule of Sharper Image  Corporation,  listed in Item
14. This financial  statement  schedule is the  responsibility  of the Company's
management.  Our responsibility is to express an opinion based on our audits. In
our opinion,  such financial statement schedule,  when considered in relation to
the basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.

/s/ Deloitte & Touche LLP

San Francisco, California
March 30, 2001


                                       31


<PAGE>


                                  EXHIBIT INDEX

 3.1     Certificate of Incorporation. (Incorporated by reference to Exhibit 3.1
         to Registration Statement on Form S-1 (Registration No. 33-12755).)

 3.2     Bylaws.  (Incorporated  by  reference  to Exhibit  3.2 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

 3.3     Form of Certificate  of  Designation  of Series A Junior  participating
         Preferred  Stock.   (Incorporated  by  reference  to  Exhibit  3.01  to
         Amendment No. 2 to the Registration Statement on Form S-2.)

 4.1     Form of Rights Certificate.  (Incorporated by reference to Exhibit 4.01
         to Amendment No. 2 to the Registration Statement on Form S-2.)

 4.2     Form of Rights Agreement dated June 7, 1999. (Incorporated by reference
         to Exhibit 4.02 to  Amendment  No. 2 to the  Registration  Statement on
         Form S-2.)

10.1     Amended and Restated  Stock Option Plan (as amended  through  September
         25, 1998). (Incorporated by reference to Registration Statement on Form
         S-8 filed on January 19, 1996 (Registration No. 33-3327) and Exhibit to
         Definitive Proxy Statement on Schedule 14A filed April 29, 1999.)

10.2     1994 Non-Employee  Director Stock Option Plan dated October 7, 1994 (as
         amended  through  September  25, 1998).  (Incorporated  by reference to
         Registration   Statement   on  Form  S-8  filed  on  January  19,  1996
         (Registration No. 33-3327) and Exhibit to Definitive Proxy Statement on
         Schedule 14A filed April 29, 1999.)

10.3     Cash or Deferred  Profit  Sharing  Plan, as amended.  (Incorporated  by
         reference  to  Exhibit  10.2 to  Registration  Statement  on  Form  S-1
         (Registration No. 33-12755).)

10.4     Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated by
         reference to Exhibit  10.15 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.5     Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated by
         reference to Exhibit  10.16 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.6     Form of Stock Purchase Agreement dated July 26, 1985 relating to shares
         of Common  Stock  purchased  pursuant to  exercise  of  employee  stock
         options.  (Incorporated  by reference  to Exhibit 10.3 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.7     Form of Stock  Purchase  Agreement  dated December 13, 1985 relating to
         shares of Common Stock purchase  pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.4 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

                                                                              32

<PAGE>


10.8     Form of Stock  Purchase  Agreement  dated November 10, 1986 relating to
         shares of Common Stock purchased pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.5 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.9     Form of Director Indemnification Agreement.  (Incorporated by reference
         to Exhibit 10.42 to  Registration  Statement on Form S-1  (Registration
         No. 33-12755).)

10.10    Financing  Agreement  dated  September 21, 1994 between the Company and
         CIT  Group/Business  Credit Inc.  (Incorporated by reference to Exhibit
         10.12 to Form 10-Q for the quarter ended October 31, 1994)

10.11    The Sharper  Image 401(K)  Savings Plan  (Incorporated  by reference to
         Exhibit 10.21 to Registration  Statement of Form S-8  (Registration No.
         33-80504) dated June 21, 1994))

10.12    Chief  Executive  Officer  Compensation  Plan dated  February  3, 1995.
         (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for the
         fiscal year ended January 31, 1995.)

10.13    Split-Dollar  Agreement between the Company and Mr. R. Thalheimer,  its
         Chief Executive Officer dated October 13, 1995, effective as of May 17,
         1995  (Incorporated  by reference to Exhibit 10.17 to Form 10-K for the
         fiscal year ended January 31, 1996).

10.14    Assignments of Life Insurance Policy as Collateral,  both dated October
         13, 1995,  effective May 17, 1995 (Incorporated by reference to Exhibit
         10.18 to Form 10-K for the fiscal year ended January 31, 1996).

10.15    Amendment  to the  Financing  Agreement  dated May 15, 1996 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference to Exhibit 10.19 to the Form 10-Q for the quarter ended April
         30, 1996).

10.16    CAPEX Term Loan  Promissory  note dated  October 15,  1996  between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.21 to the Form  10-Q for the  quarter  ended
         October 31, 1996).

10.17    Amendment to the Financing  Agreement  dated  February 13, 1997 between
         the Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
         reference  to  Exhibit  10.21 to Form 10-K for the  fiscal  year  ended
         January 31, 1997).

10.18    Amendment to the Financing  Agreement  dated March 24, 1997 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.23 to Form 10-K for the  fiscal  year  ended
         January 31, 1997).

10.19    Amendment to the  Financing  Agreement  dated April 6, 1998 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.25 to Form 10-K for the  fiscal  year  ended
         January 31, 1998).

                                                                              33

<PAGE>

10.20    Amendment to the Financing  Agreement  dated March 23, 2000 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.22 to Form 10-K for the  fiscal  year  ended
         January 31, 2000).

10.21    Amendment to the Corporate  Headquarters  Office Lease  Agreement dated
         February 9, 2000  between the  Company  and its  landlord,  CarrAmerica
         Realty Corporation. (Incorporated by reference to Exhibit 10.23 to Form
         10-K for the fiscal year ended January 31, 2000).

10.22    Amendment to the  Financing  Agreement  dated July 18, 2000 between the
         Company  and The  CIT  Group/Business  Credit,  Inc.  (Incorporated  by
         reference to Exhibit  10.23 to Form 10-Q for the quarter  ended October
         31, 2000).

10.23    Amendment to the Financing  Agreement  dated September 29, 2000 between
         the Company and The CIT Group/Business  Credit,  Inc.  (Incorporated by
         reference to Exhibit  10.24 to Form 10-Q for the quarter  ended October
         31, 2000).

99.1     2000 Stock  Incentive  Plan.  (Incorporated  by reference to Exhibit to
         Definitive Proxy Statement on Schedule 14A filed May 9, 2000.)

99.2     Form of Notice of Grant of Stock Option. (Attached herewith).

99.3     Form of Stock Option Agreement. (Attached herewith).

99.4     Form of Addendum to Stock  Option  Agreement  (Involuntary  Termination
         Following   Corporate   Transaction/Change   in   Control).   (Attached
         herewith).

99.5     Form of Addendum to Stock Option Agreement  (Limited Stock Appreciation
         Right). (Attached herewith).

99.6     Form of Stock Issuance Agreement. (Attached herewith).

99.7     Form of Addendum to Stock Issuance Agreement  (Involuntary  Termination
         Following   Corporate   Transaction/Change   in   Control).   (Attached
         herewith).

99.8     Form of Automatic Stock Option Agreement. (Attached herewith).

99.9     Form of  Notice  of  Grant  of  Non-Employee  Director-Automatic  Stock
         Option. (Attached herewith).

11.1     Statement Re: Computation of Earnings per Share.

13.1     2000 Annual Report to Stockholders.

23.1     Independent Auditor's Consent.

                                                                              34
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-11
<SEQUENCE>2
<FILENAME>p13538ex11-1.txt
<DESCRIPTION>EX-11.1
<TEXT>

                                                                    Exhibit 11.1

<TABLE>
SHARPER IMAGE CORPORATION
STATEMENTS RE: COMPUTATION OF EARNINGS PER SHARE

<CAPTION>
                                               Fiscal Year           Fiscal Year         Fiscal Year
                                                  Ended                 Ended               Ended
                                            January 31, 2001      January 31, 2000     January 31, 1999

<S>                                              <C>                 <C>                  <C>
Net earnings   ($000)                             $17,449              $9,325              $4,602

Average shares of common stock
 outstanding during the period                   12,036,569          10,516,358           8,532,588
                                                 ==========          ==========           =========


Basic Income per Share                             $1.45                $0.89               $0.54
                                                   =====                =====               =====



Average share of common stock
 outstanding during the period                   12,036,569          10,516,358           8,532,588

Add:
Incremental shares from assumed
 exercise of stock options - diluted             1,037,826             841,646             540,244
                                                 ---------             -------

                                                 13,074,395          11,358,004           9,072,832
                                                 ==========          ==========           =========

Diluted Income per Share                           $1.33                $0.82               $0.51
                                                   =====                =====               =====
</TABLE>
                                                                              35
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-23
<SEQUENCE>3
<FILENAME>p13538ex23-1.txt
<DESCRIPTION>EX-23.1
<TEXT>

                                                                   Exhibit 23.1

INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation  by reference in  Registration  Statements  No.
33-16059,  No.  33-12755,  No.  33-55614,  No.  33-80504,  No.  33-3327  and No.
333-44180 of Sharper  Image  Corporation  on Form S-8 of our reports dated March
30, 2001,  appearing in and  incorporated  by reference in this Annual Report on
Form 10-K of Sharper Image Corporation for the year ended January 31, 2001.

/s/ Deloitte & Touche LLP

San Francisco, California
May 1, 2001
                                                                              36
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>4
<FILENAME>p13538ex99-2.txt
<DESCRIPTION>EX-99.2 GRANT OF STOCK OPTION
<TEXT>


                                                                    Exhibit 99.2

                            SHARPER IMAGE CORPORATION

                         NOTICE OF GRANT OF STOCK OPTION

                  Notice is hereby  given of the  following  option  grant  (the
"Option") to purchase  shares of the Common Stock of Sharper  Image  Corporation
(the "Corporation"):

                  Optionee:
                  --------   ---------------------------------------------------

                  Grant Date:
                  ----------   -------------------------------------------------

                  Vesting Commencement Date:
                  -------------------------   ----------------------------------

                  Exercise Price:  $                                   per share
                  --------------     ---------------------------------

                  Number of Option Shares:                                shares
                  -----------------------   -----------------------------

                  Expiration Date:
                  ---------------   --------------------------------------------

                 Type of Option:    ---------  Incentive Stock Option

                                    ---------  Non-Statutory Stock Option

                  Exercise  Schedule:  The Option shall become  exercisable  for
                  twenty  percent  (20%) of the Option  Shares  upon  Optionee's
                  completion of Service  through  January 31,  200__,  and shall
                  become  exercisable  for the balance of the Option Shares in a
                  series of four (4) successive equal annual  installments  upon
                  Optionee's  completion of each additional year of Service over
                  the four (4)-year  period  measured from January 31, 200__. In
                  no  event  shall  the  Option  become   exercisable   for  any
                  additional   Option  Shares  after  Optionee's   cessation  of
                  Service.

                  Optionee  understands  and  agrees  that the Option is granted
subject to and in  accordance  with the terms of the Sharper  Image  Corporation
2000 Stock Incentive Plan (the "Plan").  Optionee  further agrees to be bound by
the  terms of the Plan and the  terms of the  Option  as set  forth in the Stock
Option Agreement attached hereto as Exhibit A. Optionee hereby  acknowledges the
receipt of a copy of the official  prospectus  for the Plan in the form attached
hereto as Exhibit B. A copy of the Plan is  available  upon  request made to the
Corporate Secretary at the Corporation's principal offices.

<PAGE>


                  Employment at Will.  Nothing in this Notice or in the attached
Stock Option  Agreement  or in the Plan shall confer upon  Optionee any right to
continue  in Service for any period of specific  duration or  interfere  with or
otherwise  restrict in any way the rights of the  Corporation  (or any Parent or
Subsidiary  employing  or retaining  Optionee) or of Optionee,  which rights are
hereby expressly  reserved by each, to terminate  Optionee's Service at any time
for any reason, with or without cause.

                  Definitions.  All capitalized  terms in this Notice shall have
the  meaning  assigned to them in this Notice or in the  attached  Stock  Option
Agreement.

DATED:
       -------------------------

                                       SHARPER IMAGE CORPORATION

                                       By:
                                            ------------------------------------

                                       Title:
                                               ---------------------------------


                                       -----------------------------------------
                                                          OPTIONEE

                                       Address:
                                                 -------------------------------



ATTACHMENTS

Exhibit A - Stock Option Agreement
Exhibit B - Plan Summary and Prospectus

                                       2

<PAGE>


                                    EXHIBIT A

                             STOCK OPTION AGREEMENT


<PAGE>


                                    EXHIBIT B

                           PLAN SUMMARY AND PROSPECTUS
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>5
<FILENAME>p13538ex99-3.txt
<DESCRIPTION>EX-99.3 STOCK OPTION AGREEMENT
<TEXT>

                                                                    Exhibit 99.3

                            SHARPER IMAGE CORPORATION

                             STOCK OPTION AGREEMENT

RECITALS

         A. The Board has  adopted  the Plan for the  purpose of  retaining  the
services of selected Employees,  non-employee members of the Board (or the board
of directors of any Parent or Subsidiary) and consultants and other  independent
advisors who provide services to the Corporation (or any Parent or Subsidiary).

         B. Optionee is to render  valuable  services to the  Corporation  (or a
Parent or  Subsidiary),  and this  Agreement  is  executed  pursuant  to, and is
intended  to  carry  out the  purposes  of,  the  Plan in  connection  with  the
Corporation's grant of an option to Optionee.

         C. All  capitalized  terms in this  Agreement  shall  have the  meaning
assigned to them in the attached Appendix.

                  NOW, THEREFORE, it is hereby agreed as follows:

                  1. Grant of Option. The Corporation hereby grants to Optionee,
as of the Grant Date,  an option to  purchase up to the number of Option  Shares
specified in the Grant Notice.  The Option Shares shall be purchasable from time
to time during the option term specified in Paragraph 2 at the Exercise Price.

                  2. Option  Term.  This option shall have a maximum term of ten
(10)  years  measured  from the Grant Date and shall  accordingly  expire at the
close of business on the Expiration Date, unless sooner terminated in accordance
with Paragraph 5 or 6.

                  3. Limited Transferability.

                           (a) This  option  shall be neither  transferable  nor
assignable by Optionee other than by will or the laws of  inheritance  following
Optionee's  death and may be  exercised,  during  Optionee's  lifetime,  only by
Optionee. However, Optionee may designate one or more persons as the beneficiary
or beneficiaries of this option,  and this option shall, in accordance with such
designation,  automatically  be transferred to such beneficiary or beneficiaries
upon the  Optionee's  death while  holding  this  option.  Such  beneficiary  or
beneficiaries  shall take the  transferred  option  subject to all the terms and
conditions of this Agreement,  including  (without  limitation) the limited time
period  during  which this option may,  pursuant to  Paragraph  5, be  exercised
following Optionee's death.

<PAGE>


                           (b) If this  option  is  designated  a  Non-Statutory
Option in the Grant Notice, then this option may be assigned in whole or in part
during  Optionee's  lifetime to one or more members of Optionee's family or to a
trust  established for the exclusive  benefit of one or more such family members
or to Optionee's  former spouse,  to the extent such assignment is in connection
with the Optionee's  estate plan or pursuant to a domestic  relations order. The
assigned  portion shall be exercisable only by the person or persons who acquire
a  proprietary  interest in the option  pursuant to such  assignment.  The terms
applicable to the assigned portion shall be the same as those in effect for this
option immediately prior to such assignment.

                  4. Dates of Exercise. This option shall become exercisable for
the Option Shares in one or more  installments as specified in the Grant Notice.
As the option becomes  exercisable  for such  installments,  those  installments
shall  accumulate,  and the option shall remain  exercisable for the accumulated
installments  until the Expiration Date or sooner termination of the option term
under Paragraph 5 or 6.

                  5.  Cessation  of  Service.   The  option  term  specified  in
Paragraph  2 shall  terminate  (and this option  shall cease to be  outstanding)
prior to the  Expiration  Date  should any of the  following  provisions  become
applicable:

                           (a) Should  Optionee  cease to remain in Service  for
any reason (other than death,  Permanent Disability or Misconduct) while holding
this option,  then Optionee shall have a period of three (3) months  (commencing
with the date of such  cessation  of  Service)  during  which to  exercise  this
option,  but in no event shall this option be  exercisable at any time after the
Expiration Date.

                           (b) Should  Optionee  die while  holding this option,
then the personal  representative  of Optionee's estate or the person or persons
to whom the option is  transferred  pursuant to  Optionee's  will or the laws of
inheritance shall have the right to exercise this option.  However,  if Optionee
has  designated  one or more  beneficiaries  of this option,  then those persons
shall have the  exclusive  right to exercise  this option  following  Optionee's
death. Any such right to exercise this option shall lapse, and this option shall
cease to be  outstanding,  upon the earlier of (i) the  expiration of the twelve
(12)-month  period  measured  from  the  date of  Optionee's  death  or (ii) the
Expiration Date.

                           (c)  Should  Optionee  cease  Service  by  reason  of
Permanent  Disability  while  holding this option,  then  Optionee  shall have a
period of twelve  (12) months  (commencing  with the date of such  cessation  of
Service) during which to exercise this option.  In no event shall this option be
exercisable at any time after the Expiration Date.

                           (d)  During  the  limited   period  of   post-Service
exercisability,  this option may not be exercised in the aggregate for more than
the number of Option Shares for which the option is  exercisable  at the time of
Optionee's  cessation of Service.  Upon the expiration of such limited  exercise
period or (if earlier) upon the Expiration Date, this option shall terminate and

                                       2

<PAGE>


cease to be outstanding for any  exercisable  Option Shares for which the option
has not been exercised.  However, this option shall, immediately upon Optionee's
cessation of Service for any reason,  terminate and cease to be outstanding with
respect to any Option Shares for which this option is not otherwise at that time
exercisable.

                           (e)  Should  Optionee's  Service  be  terminated  for
Misconduct or should  Optionee  otherwise  engage in any  Misconduct  while this
option is outstanding, then this option shall terminate immediately and cease to
remain outstanding.

                  6. Special Acceleration of Option.

                           (a) This  option,  to the extent  outstanding  at the
time of a Corporate  Transaction  but not  otherwise  fully  exercisable,  shall
automatically  accelerate  so that this option shall,  immediately  prior to the
effective date of such Corporate Transaction,  become exercisable for all of the
Option Shares at the time subject to this option and may be exercised for any or
all of those Option Shares as fully vested shares of Common Stock. However, this
option shall not become  exercisable on such an accelerated basis, if and to the
extent: (i) this option is, in connection with the Corporate Transaction,  to be
assumed by the successor  corporation (or parent thereof) or (ii) this option is
to be replaced with a cash incentive program of the successor  corporation which
preserves the spread  existing at the time of the Corporate  Transaction  on any
Option  Shares for which this option is not  otherwise at that time  exercisable
(the excess of the Fair Market Value of those Option  Shares over the  aggregate
Exercise  Price payable for such shares) and provides for  subsequent  payout in
accordance  with the same  option  exercise/vesting  schedule  for those  Option
Shares set forth in the Grant Notice.

                           (b) Immediately following the Corporate  Transaction,
this option shall  terminate and cease to be  outstanding,  except to the extent
assumed by the successor  corporation (or parent thereof) in connection with the
Corporate Transaction.

                           (c) If this  option is assumed in  connection  with a
Corporate  Transaction,  then  this  option  shall  be  appropriately  adjusted,
immediately after such Corporate  Transaction,  to apply to the number and class
of securities which would have been issuable to Optionee in consummation of such
Corporate  Transaction had the option been exercised  immediately  prior to such
Corporate  Transaction,  and appropriate  adjustments  shall also be made to the
Exercise Price,  provided the aggregate Exercise Price shall remain the same. To
the extent the actual  holders of the  Corporation's  outstanding  Common  Stock
receive  cash  consideration  for  their  Common  Stock in  consummation  of the
Corporate  Transaction,  the successor  corporation  may, in connection with the
assumption of this option, substitute one or more shares of its own common stock
with a fair market value equivalent to the cash  consideration paid per share of
Common Stock in such Corporate Transaction.

                           (d) This  Agreement  shall not in any way  affect the
right of the Corporation to adjust,  reclassify,  reorganize or otherwise change
its capital or business structure or to merge, consolidate,  dissolve, liquidate
or sell or transfer all or any part of its business or assets.

                                       3

<PAGE>

                  7.  Adjustment in Option Shares.  Should any change be made to
the Common Stock by reason of any stock split, stock dividend, recapitalization,
combination  of  shares,  exchange  of  shares  or other  change  affecting  the
outstanding  Common  Stock  as a class  without  the  Corporation's  receipt  of
consideration,  appropriate  adjustments  shall be made to (i) the total  number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby  preclude a dilution or  enlargement of
benefits hereunder.

                  8.  Stockholder  Rights.  The holder of this option  shall not
have any stockholder  rights with respect to the Option Shares until such person
shall have exercised the option,  paid the Exercise Price and become a holder of
record of the purchased shares.

                  9. Manner of Exercising Option.

                           (a) In order to exercise  this option with respect to
all or any part of the  Option  Shares  for  which  this  option  is at the time
exercisable,  Optionee  (or any other person or persons  exercising  the option)
must take the following actions:

                               (i)  Execute  and  deliver to the  Corporation  a
         Notice of  Exercise  for the  Option  Shares  for  which the  option is
         exercised.

                               (ii) Pay the  aggregate  Exercise  Price  for the
         purchased shares in one or more of the following forms:

                                    (A)  cash  or  check  made  payable  to  the
                  Corporation;

                                    (B)  a   promissory   note  payable  to  the
                  Corporation,  but only to the  extent  authorized  by the Plan
                  Administrator in accordance with Paragraph 13;

                                    (C) shares of Common  Stock held by Optionee
                  (or any other person or persons exercising the option) for the
                  requisite   period   necessary   to  avoid  a  charge  to  the
                  Corporation's  earnings for financial  reporting  purposes and
                  valued at Fair Market Value on the Exercise Date; or

                                    (D)  through a special  sale and  remittance
                  procedure  pursuant to which  Optionee (or any other person or
                  persons  exercising  the option)  shall  concurrently  provide
                  irrevocable   instructions  (i)  to  a  Corporation-designated
                  brokerage  firm to effect the immediate  sale of the purchased
                  shares and remit to the Corporation,  out of the sale proceeds
                  available on the settlement  date,  sufficient  funds to cover
                  the aggregate  Exercise Price payable for the purchased shares
                  plus all

                                       4

<PAGE>


                  applicable  Federal,  state and local  income  and  employment
                  taxes required to be withheld by the  Corporation by reason of
                  such  exercise  and (ii) to the  Corporation  to  deliver  the
                  certificates   for  the  purchased  shares  directly  to  such
                  brokerage firm in order to complete the sale.

                           Except  to  the  extent   the  sale  and   remittance
                  procedure is utilized in connection with the option  exercise,
                  payment of the  Exercise  Price must  accompany  the Notice of
                  Exercise  delivered to the  Corporation in connection with the
                  option exercise.

                               (iii)  Furnish  to  the  Corporation  appropriate
         documentation  that the  person or  persons  exercising  the option (if
         other than Optionee) have the right to exercise this option.

                               (iv)  Make  appropriate   arrangements  with  the
         Corporation (or Parent or Subsidiary  employing or retaining  Optionee)
         for the  satisfaction  of all  Federal,  state  and  local  income  and
         employment  tax  withholding  requirements  applicable  to  the  option
         exercise.

                           (b) As soon as practical after the Exercise Date, the
Corporation  shall  issue to or on behalf of  Optionee  (or any other  person or
persons  exercising this option) a certificate for the purchased  Option Shares,
with the appropriate legends affixed thereto.

                           (c) In no event may this option be exercised  for any
fractional shares.

                  10. Compliance with Laws and Regulations.

                           (a) The  exercise of this option and the  issuance of
the Option  Shares  upon such  exercise  shall be subject to  compliance  by the
Corporation  and  Optionee  with all  applicable  requirements  of law  relating
thereto and with all applicable regulations of any stock exchange (or the Nasdaq
National  Market,  if  applicable)  on which the Common  Stock may be listed for
trading at the time of such exercise and issuance.

                           (b)  The  inability  of  the  Corporation  to  obtain
approval from any regulatory body having  authority deemed by the Corporation to
be  necessary to the lawful  issuance  and sale of any Common Stock  pursuant to
this option shall relieve the  Corporation  of any liability with respect to the
non-issuance  or sale of the Common  Stock as to which such  approval  shall not
have been  obtained.  The  Corporation,  however,  shall use its best efforts to
obtain all such approvals.

                  11.  Successors  and Assigns.  Except to the extent  otherwise
provided in Paragraphs 3 and 6, the provisions of this Agreement  shall inure to
the benefit of, and be binding upon,  the  Corporation  and its  successors  and
assigns and Optionee,  Optionee's assigns, the legal representatives,  heirs and
legatees of Optionee's estate and any beneficiaries of this option designated by
Optionee.

                                       5

<PAGE>

                  12.  Notices.  Any notice required to be given or delivered to
the  Corporation  under  the terms of this  Agreement  shall be in  writing  and
addressed to the  Corporation  at its principal  corporate  offices.  Any notice
required to be given or delivered to Optionee  shall be in writing and addressed
to Optionee at the address  indicated  below  Optionee's  signature  line on the
Grant Notice.  All notices shall be deemed  effective upon personal  delivery or
upon deposit in the U.S.  mail,  postage  prepaid and properly  addressed to the
party to be notified.

                  13.  Financing.  The Plan  Administrator  may, in its absolute
discretion  and  without any  obligation  to do so,  permit  Optionee to pay the
Exercise  Price for the  purchased  Option  Shares (to the extent such  Exercise
Price  is in  excess  of  the  par  value  of  those  shares)  by  delivering  a
full-recourse promissory note payable to the Corporation.  The terms of any such
promissory  note (including the interest rate, the  requirements  for collateral
and the terms of repayment)  shall be established by the Plan  Administrator  in
its sole discretion.

                  14.  Construction.  This  Agreement  and the option  evidenced
hereby are made and granted pursuant to the Plan and are in all respects limited
by and subject to the terms of the Plan. All decisions of the Plan Administrator
with respect to any question or issue arising  under the Plan or this  Agreement
shall be  conclusive  and  binding on all  persons  having an  interest  in this
option.

                  15.  Governing  Law.  The   interpretation,   performance  and
enforcement  of this  Agreement  shall be  governed  by the laws of the State of
California without resort to that State's conflict-of-laws rules.

                  16.  Excess  Shares.  If the  Option  Shares  covered  by this
Agreement  exceed,  as of the Grant Date,  the number of shares of Common  Stock
which may  without  stockholder  approval  be issued  under the Plan,  then this
option  shall be void with respect to those excess  shares,  unless  stockholder
approval of an amendment sufficiently  increasing the number of shares of Common
Stock issuable  under the Plan is obtained in accordance  with the provisions of
the Plan.

                  17. Additional Terms Applicable to an Incentive Option. In the
event this option is  designated an Incentive  Option in the Grant  Notice,  the
following terms and conditions shall also apply to the grant:

                           (a) This option shall cease to qualify for  favorable
tax  treatment  as an  Incentive  Option if (and to the  extent)  this option is
exercised  for one or more Option  Shares:  (A) more than three (3) months after
the date  Optionee  ceases to be an Employee  for any reason other than death or
Permanent Disability or (B) more than twelve (12) months after the date Optionee
ceases to be an Employee by reason of Permanent Disability.

                           (b) No  installment  under this option shall  qualify
for favorable  tax  treatment as an Incentive  Option if (and to the extent) the
aggregate  Fair Market Value  (determined at the Grant Date) of the Common Stock
for which such installment first becomes exercisable hereunder would, when added
to the aggregate value  (determined as of the respective date or dates of grant)
of the  Common  Stock or other  securities  for which  this  option or any other

                                       6

<PAGE>

Incentive Options granted to Optionee prior to the Grant Date (whether under the
Plan or any other option plan of the  Corporation  or any Parent or  Subsidiary)
first  become  exercisable  during the same  calendar  year,  exceed One Hundred
Thousand Dollars  ($100,000) in the aggregate.  Should such One Hundred Thousand
Dollar ($100,000) limitation be exceeded in any calendar year, this option shall
nevertheless become exercisable for the excess shares in such calendar year as a
Non-Statutory Option.

                           (c)  Should  the  exercisability  of this  option  be
accelerated  upon a Corporate  Transaction,  then this option shall  qualify for
favorable tax treatment as an Incentive  Option only to the extent the aggregate
Fair Market Value  (determined  at the Grant Date) of the Common Stock for which
this  option  first  becomes  exercisable  in the  calendar  year in  which  the
Corporate  Transaction  occurs  does  not,  when  added to the  aggregate  value
(determined as of the respective  date or dates of grant) of the Common Stock or
other  securities for which this option or one or more other  Incentive  Options
granted to Optionee prior to the Grant Date (whether under the Plan or any other
option  plan of the  Corporation  or any  Parent  or  Subsidiary)  first  become
exercisable  during the same calendar year,  exceed One Hundred Thousand Dollars
($100,000) in the aggregate.  Should the applicable One Hundred  Thousand Dollar
($100,000)  limitation  be  exceeded  in the  calendar  year of  such  Corporate
Transaction,  the option may  nevertheless be exercised for the excess shares in
such calendar year as a Non-Statutory Option.

                           (d) Should Optionee hold, in addition to this option,
one or more other options to purchase Common Stock which become  exercisable for
the first time in the same  calendar  year as this  option,  then the  foregoing
limitations on the  exercisability of such options as Incentive Options shall be
applied on the basis of the order in which such options are granted.

                                       7

<PAGE>


                                    EXHIBIT I

                               NOTICE OF EXERCISE

                  I hereby notify Sharper Image Corporation (the  "Corporation")
that I elect to purchase ______________ shares of the Corporation's Common Stock
(the  "Purchased  Shares")  at the  option  exercise  price of $ per share  (the
"Exercise  Price") pursuant to that certain option (the "Option")  granted to me
under the Corporation's 2000 Stock Incentive Plan on ________________ , _______.

                  Concurrently  with the delivery of this Exercise Notice to the
Corporation,  I shall hereby pay to the  Corporation  the Exercise Price for the
Purchased  Shares in accordance  with the  provisions  of my agreement  with the
Corporation  (or other  documents)  evidencing  the  Option  and  shall  deliver
whatever  additional  documents may be required by such agreement as a condition
for exercise.  Alternatively,  I may utilize the special  broker-dealer sale and
remittance procedure specified in my agreement to effect payment of the Exercise
Price.

- --------------------, -------
Date

                                                 -------------------------------
                                                 Optionee

                                                 Address:
                                                          ----------------------

                                                 -------------------------------
Print name in exact manner
it is to appear on the
stock certificate:
                                                 -------------------------------
Address to which
certificate is to be
sent, if different from
address above:
                                                 -------------------------------

                                                 -------------------------------
Social Security Number:
                                                 -------------------------------


<PAGE>

                                    APPENDIX

                  The  following  definitions  shall  be  in  effect  under  the
Agreement:

         A. Agreement shall mean this Stock Option Agreement.

         B. Board shall mean the Corporation's Board of Directors.

         C. Common Stock shall mean shares of the Corporation's common stock.

         D. Code shall mean the Internal Revenue Code of 1986, as amended.

         E.   Corporate   Transaction   shall  mean  either  of  the   following
stockholder-approved transactions to which the Corporation is a party:

                  (i) a merger or consolidation  in which securities  possessing
         more than fifty percent (50%) of the total combined voting power of the
         Corporation's  outstanding  securities  are  transferred to a person or
         persons different from the persons holding those securities immediately
         prior to such transaction, or

                  (ii)  the  sale,  transfer  or  other  disposition  of  all or
         substantially all of the Corporation's  assets in complete  liquidation
         or dissolution of the Corporation.

         F.  Corporation  shall  mean  Sharper  Image  Corporation,  a  Delaware
corporation,  and any successor  corporation to all or substantially  all of the
assets or voting stock of Sharper Image  Corporation  which shall by appropriate
action adopt the Plan.

         G.  Employee  shall  mean an  individual  who is in the  employ  of the
Corporation (or any Parent or Subsidiary),  subject to the control and direction
of the employer  entity as to both the work to be  performed  and the manner and
method of performance.

         H.  Exercise  Date shall  mean the date on which the option  shall have
been exercised in accordance with Paragraph 9 of the Agreement.

         I.  Exercise  Price shall mean the  exercise  price per Option Share as
specified in the Grant Notice.

         J.  Expiration  Date shall mean the date on which the option expires as
specified in the Grant Notice.

                                      A-1

<PAGE>

         K. Fair Market  Value per share of Common  Stock on any  relevant  date
shall be determined in accordance with the following provisions:

                  (i) If the  Common  Stock is at the time  traded on the Nasdaq
         National  Market,  then the Fair Market  Value shall be deemed equal to
         the  closing  selling  price per  share of Common  Stock on the date in
         question,  as the price is  reported  by the  National  Association  of
         Securities  Dealers on the Nasdaq  National Market and published in The
         Wall  Street  Journal.  If there is no  closing  selling  price for the
         Common Stock on the date in question,  then the Fair Market Value shall
         be the closing  selling price on the last preceding date for which such
         quotation exists, or

                  (ii) If the  Common  Stock is at the time  listed on any Stock
         Exchange,  then the Fair  Market  Value  shall be  deemed  equal to the
         closing selling price per share of Common Stock on the date in question
         on the Stock Exchange  determined by the Plan  Administrator  to be the
         primary market for the Common Stock, as such price is officially quoted
         in the composite tape of transactions on such exchange and published in
         The Wall Street  Journal.  If there is no closing selling price for the
         Common Stock on the date in question,  then the Fair Market Value shall
         be the closing  selling price on the last preceding date for which such
         quotation exists.

         L. Grant  Date shall mean the date of grant of the option as  specified
in the Grant Notice.

         M.  Grant  Notice  shall  mean the  Notice  of  Grant  of Stock  Option
accompanying the Agreement,  pursuant to which Optionee has been informed of the
basic terms of the option evidenced hereby.

         N.  Incentive   Option  shall  mean  an  option  which   satisfies  the
requirements of Code Section 422.

         O.  Misconduct   shall  mean  the  commission  of  any  act  of  fraud,
embezzlement or dishonesty by Optionee,  any  unauthorized  use or disclosure by
Optionee of confidential information or trade secrets of the Corporation (or any
Parent or Subsidiary), or any other intentional misconduct by Optionee adversely
affecting  the  business  or  affairs  of the  Corporation  (or  any  Parent  or
Subsidiary) in a material manner.  The foregoing  definition shall not be deemed
to be  inclusive  of all the acts or  omissions  which the  Corporation  (or any
Parent or Subsidiary)  may consider as grounds for the dismissal or discharge of
Optionee  or any other  individual  in the  Service of the  Corporation  (or any
Parent or Subsidiary).

         P.  Non-Statutory  Option  shall mean an option not intended to satisfy
the requirements of Code Section 422.

         Q.  Notice of  Exercise  shall mean the notice of  exercise in the form
attached hereto as Exhibit I.

                                      A-2


         R.  Option  Shares  shall  mean the  number of  shares of Common  Stock
subject to the option as specified in the Grant Notice.

         S.  Optionee  shall  mean the  person to whom the  option is granted as
specified in the Grant Notice.

         T. Parent shall mean any corporation (other than the Corporation) in an
unbroken  chain of  corporations  ending  with the  Corporation,  provided  each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination,  stock possessing fifty percent (50%) or more of the total
combined  voting power of all classes of stock in one of the other  corporations
in such chain.

         U. Permanent  Disability shall mean the inability of Optionee to engage
in any  substantial  gainful  activity by reason of any  medically  determinable
physical or mental impairment which is expected to result in death or has lasted
or can be  expected  to last for a  continuous  period of twelve  (12) months or
more.

         V. Plan shall mean the Corporation's 2000 Stock Incentive Plan.

         W. Plan Administrator shall mean either the Board or a committee of the
Board acting in its capacity as administrator of the Plan.

         X. Service shall mean the  Optionee's  performance  of services for the
Corporation  (or any Parent or  Subsidiary)  in the capacity of an  Employee,  a
non-employee  member of the board of directors or a  consultant  or  independent
advisor.

         Y. Stock  Exchange  shall mean the American  Stock  Exchange or the New
York Stock Exchange.

         Z. Subsidiary  shall mean any corporation  (other than the Corporation)
in an unbroken chain of corporations  beginning with the  Corporation,  provided
each corporation  (other than the last  corporation) in the unbroken chain owns,
at the time of the  determination,  stock possessing fifty percent (50%) or more
of the total  combined  voting power of all classes of stock in one of the other
corporations in such chain.

                                      A-3
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>6
<FILENAME>p13538ex99-4.txt
<DESCRIPTION>EX-99.4 ADDEN STOCK OPTION AGREE
<TEXT>


                                                                    Exhibit 99.4

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT

         The following  provisions are hereby  incorporated into, and are hereby
made a part of, that certain Stock Option Agreement (the "Option  Agreement") by
and   between    Sharper   Image    Corporation    (the    "Corporation")    and
__________________________   ("Optionee")   evidencing  the  stock  option  (the
"Option") granted this day to Optionee under the terms of the Corporation's 2000
Stock  Incentive  Plan,  and such  provisions  are  effective  immediately.  All
capitalized terms in this Addendum,  to the extent not otherwise defined herein,
shall have the meanings assigned to them in the Option Agreement.

                        INVOLUNTARY TERMINATION FOLLOWING
                     CORPORATE TRANSACTION/CHANGE IN CONTROL

         1. To the  extent the  Option is to be  assumed  in  connection  with a
Corporate  Transaction,  the Option  shall not,  pursuant to the  provisions  of
Paragraph 6 of the Option  Agreement,  accelerate  upon the  occurrence  of that
Corporate  Transaction,   and  the  Option  shall  accordingly  continue,   over
Optionee's  period  of  Service  after  the  Corporate  Transaction,  to  become
exercisable for the Option Shares in one or more installments in accordance with
the provisions of the Option Agreement. However, immediately upon an Involuntary
Termination  of Optionee's  Service within  eighteen (18) months  following such
Corporate Transaction, the assumed Option, to the extent outstanding at the time
but not otherwise fully exercisable,  shall automatically accelerate so that the
Option shall become  immediately  exercisable  for all the Option  Shares at the
time subject to the Option and may be  exercised  for any or all of those Option
Shares as fully vested shares.

         2. The Option shall not  accelerate  upon the occurrence of a Change in
Control,  and the Option shall, over Optionee's period of Service following such
Change in Control,  continue to become  exercisable for the Option Shares in one
or more  installments in accordance with the provisions of the Option Agreement.
However,  immediately  upon an  Involuntary  Termination  of Optionee's  Service
within eighteen (18) months following the Change in Control,  the Option, to the
extent  outstanding  at the  time but not  otherwise  fully  exercisable,  shall
automatically accelerate so that the Option shall become immediately exercisable
for all the Option Shares at the time subject to the Option and may be exercised
for any or all of those Option Shares as fully vested shares.

         3. The Option as accelerated  pursuant to this Addendum shall remain so
exercisable  until the earlier of (i) the Expiration Date or (ii) the expiration
of the one (1)-year period measured from the date of the Optionee's  Involuntary
Termination.

<PAGE>

         4. For purposes of this Addendum the following  definitions shall be in
effect:

                  (i) An Involuntary  Termination  shall mean the termination of
         Optionee's Service by reason of:

                           (A) Optionee's  involuntary dismissal or discharge by
         the Corporation for reasons other than Misconduct, or

                           (B) Optionee's voluntary  resignation following (A) a
         change  in  Optionee's  position  with the  Corporation  (or  Parent or
         Subsidiary  employing  Optionee) which  materially  reduces  Optionee's
         duties  and  responsibilities  or the  level  of  management  to  which
         Optionee  reports,  (B) a reduction in Optionee's level of compensation
         (including  base  salary,  fringe  benefits  and target bonus under any
         corporate  performance based bonus or incentive  programs) by more than
         fifteen  percent  (15%)  or (C) a  relocation  of  Optionee's  place of
         employment  by more than fifty (50)  miles,  provided  and only if such
         change,  reduction or relocation is effected by the Corporation without
         Optionee's consent.

                  (ii) A Change in Control shall be deemed to occur in the event
         of a change in ownership or control of the Corporation effected through
         either of the following transactions:

                           (A) the acquisition,  directly or indirectly,  by any
         person or related  group of persons  (other than the  Corporation  or a
         person that directly or indirectly  controls,  is controlled  by, or is
         under common control with,  the  Corporation)  of beneficial  ownership
         (within the  meaning of Rule 13d-3 of the  Securities  Exchange  Act of
         1934,  as amended) of  securities  possessing  more than fifty  percent
         (50%)  of  the  total  combined  voting  power  of  the   Corporation's
         outstanding  securities  pursuant  to a tender or  exchange  offer made
         directly to the Corporation's stockholders, or

                           (B) a change in the  composition  of the Board over a
         period  of  thirty-six  (36)  consecutive  months  or less  such that a
         majority  of the  Board  members  ceases,  by  reason  of  one or  more
         contested   elections  for  Board   membership,   to  be  comprised  of
         individuals who either (i) have been Board members  continuously  since
         the beginning of such period or (ii) have been elected or nominated for
         election as Board members  during such period by at least a majority of
         the Board  members  described in clause (i) who were still in office at
         the time the Board approved such election or nomination.

         5. The  provisions  of  Paragraph 1 of this  Addendum  shall govern the
period for which the Option is to remain  exercisable  following the Involuntary
Termination  of  Optionee's  Service  within  eighteen  (18)  months  after  the
Corporate Transaction or Change in Control and shall supersede any provisions to
the contrary in Paragraph 5 of the Option Agreement.

                                       2

<PAGE>


                  IN WITNESS WHEREOF,  Sharper Image Corporation has caused this
Addendum to be executed by its duly authorized  officer as of the Effective Date
specified below.

                                     SHARPER IMAGE CORPORATION

                                     By:
                                         ---------------------------------------

                                     Title:
                                            ------------------------------------

EFFECTIVE DATE:
                -------------------------------

                                       3
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>7
<FILENAME>p13538ex99-5.txt
<DESCRIPTION>EX-99.5 ADDEN STOCK OPTION AGREE
<TEXT>


                                                                    Exhibit 99.5

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT

         The following  provisions are hereby  incorporated into, and are hereby
made a part of, that certain Stock Option Agreement (the "Option  Agreement") by
and   between    Sharper   Image    Corporation    (the    "Corporation")    and
_____________________________  ("Optionee")  evidencing  the stock  option  (the
"Option") granted this day to Optionee under the terms of the Corporation's 2000
Stock  Incentive  Plan,  and such  provisions  are  effective  immediately.  All
capitalized terms in this Addendum,  to the extent not otherwise defined herein,
shall have the meanings assigned to them in the Option Agreement.

                        LIMITED STOCK APPRECIATION RIGHT

         1.  Optionee  is  hereby  granted a limited  stock  appreciation  right
exercisable upon the following terms and conditions:

                  (a) Optionee shall have the unconditional  right,  exercisable
         at any time during the thirty (30)-day period  immediately  following a
         Hostile  Take-Over,  to  surrender  the Option to the  Corporation.  In
         return  for the  surrendered  Option,  Optionee  shall  receive  a cash
         distribution  from the  Corporation in an amount equal to the excess of
         (A) the  Take-Over  Price of the shares of Common  Stock  which are the
         time subject to the  surrendered  option  (whether or not the Option is
         otherwise  at the  time  exercisable  for  those  shares)  over (B) the
         aggregate Exercise Price payable for such shares.

                  (b)  To  exercise  this  limited  stock  appreciation   right,
         Optionee must,  during the applicable  thirty (30)-day exercise period,
         provide the Corporation  with written notice of the option surrender in
         which there is  specified  the number of Option  Shares as to which the
         Option is being  surrendered.  Such notice must be  accompanied  by the
         return of Optionee's  copy of the Option  Agreement,  together with any
         written  amendments to such Agreement.  The cash distribution  shall be
         paid to Optionee  within five (5) business days following such delivery
         date.  The  exercise  of  the  limited  stock   appreciation  right  in
         accordance  with the terms of this Addendum is hereby  pre-approved  by
         the Plan  Administrator  in  advance of such  exercise,  and no further
         approval  of the Plan  Administrator  or the Board shall be required at
         the time of the actual  option  surrender and cash  distribution.  Upon
         receipt of such cash  distribution,  the Option shall be cancelled with
         respect to the Option Shares for which the Option has been surrendered,
         and  Optionee  shall cease to have any further  right to acquire  those
         Option Shares under the Option  Agreement.  The Option shall,  however,
         remain  outstanding  for the  balance of the Option  Shares (if any) in
         accordance with the terms of the Option Agreement,  and the Corporation
         shall

<PAGE>

         issue a replacement  stock option agreement  (substantially in the same
         form of the surrendered  Option  Agreement) for those remaining  Option
         Shares.

                  (c) In no event may this limited stock  appreciation  right be
         exercised  when there is not a positive  spread between the Fair Market
         Value of the Option Shares  subject to the  surrendered  option and the
         aggregate  Exercise  Price payable for such shares.  This limited stock
         appreciation right shall in all events terminate upon the expiration or
         sooner  termination  of the  option  term  and may not be  assigned  or
         transferred by Optionee, except to the extent the Option is transferred
         in accordance with the provisions of the Option Agreement.

         2. For purposes of this Addendum, the following definitions shall be in
effect:

                  (a) A Hostile  Take-Over  shall be  deemed  to occur  upon the
         acquisition,  directly or indirectly, by any person or related group of
         persons  (other  than the  Corporation  or a person  that  directly  or
         indirectly controls, is controlled by, or is under common control with,
         the  Corporation) of beneficial  ownership  (within the meaning of Rule
         13d-3 of the Securities Exchange Act of 1934, as amended) of securities
         possessing  more than fifty percent (50%) of the total combined  voting
         power of the Corporation's  outstanding securities pursuant to a tender
         or exchange offer made directly to the Corporation's stockholders which
         the Board does not recommend such stockholders to accept.

                  (b) The Take-Over  Price per share shall be deemed to be equal
         to the  greater of (A) the Fair  Market  Value per Option  Share on the
         option  surrender  date or (B) the highest  reported price per share of
         Common  Stock  paid by the  tender  offeror in  effecting  the  Hostile
         Take-Over.  However,  if the  surrendered  Option is  designated  as an
         Incentive  Option in the Grant Notice,  then the Take-Over  Price shall
         not exceed the clause (A) price per share.

                  IN WITNESS WHEREOF,  Sharper Image Corporation has caused this
Addendum to be executed by its duly authorized officer.

                                       SHARPER IMAGE CORPORATION

                                       By:
                                           -------------------------------------

                                       Title:
                                              ----------------------------------

EFFECTIVE DATE:
                ----------------------------------

                                       2
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>8
<FILENAME>p13538ex99-6.txt
<DESCRIPTION>EX-99.6 STOCK ISSUANCE AGREE
<TEXT>


                                                                    Exhibit 99.6

                            SHARPER IMAGE CORPORATION

                            STOCK ISSUANCE AGREEMENT

                  AGREEMENT made this __ day of  _________________  _______,  by
and  between   Sharper   Image   Corporation,   a  Delaware   corporation,   and
___________________________,  a  Participant  in the  Corporation's  2000  Stock
Incentive Plan.

                  All capitalized terms in this Agreement shall have the meaning
assigned to them in this Agreement or in the attached Appendix.

         A. PURCHASE OF SHARES

                  1. Purchase.  Participant hereby purchases _________ shares of
Common Stock (the  "Purchased  Shares")  pursuant to the provisions of the Stock
Issuance  Program  at the  purchase  price of $______  per share (the  "Purchase
Price").

                  2. Payment.  Concurrently  with the delivery of this Agreement
to the Corporation,  Participant  shall pay the Purchase Price for the Purchased
Shares in cash or check  payable  to the  Corporation  and shall  deliver a duly
executed blank Assignment Separate from Certificate (in the form attached hereto
as Exhibit I) with respect to the Purchased Shares.

                  3.  Stockholder  Rights.  Until  such time as the  Corporation
exercises the Repurchase Right, Participant (or any successor in interest) shall
have all the rights of a stockholder (including voting, dividend and liquidation
rights) with respect to the Purchased Shares, subject,  however, to the transfer
restrictions of this Agreement.

                  4. Escrow.  The  Corporation  shall have the right to hold the
Purchased Shares in escrow until those shares have vested in accordance with the
Vesting Schedule.

                  5. Compliance with Law. Under no circumstances shall shares of
Common Stock or other assets be issued or delivered to  Participant  pursuant to
the  provisions  of this  Agreement  unless,  in the  opinion of counsel for the
Corporation  or its  successors,  there  shall  have  been  compliance  with all
applicable  requirements  of Federal and state  securities  laws, all applicable
listing  requirements of any stock exchange (or the Nasdaq National  Market,  if
applicable)  on which the Common Stock is at the time listed for trading and all
other  requirements of law or of any regulatory bodies having  jurisdiction over
such issuance and delivery.

<PAGE>

         B. TRANSFER RESTRICTIONS

                  1. Restriction on Transfer. Except for any Permitted Transfer,
Participant shall not transfer,  assign, encumber or otherwise dispose of any of
the Purchased Shares which are subject to the Repurchase Right.

                  2. Restrictive Legend. The stock certificate for the Purchased
Shares shall be endorsed with the following restrictive legend:

                  "THE SHARES  REPRESENTED BY THIS  CERTIFICATE ARE UNVESTED AND
         SUBJECT TO CERTAIN  REPURCHASE  RIGHTS GRANTED TO THE  CORPORATION  AND
         ACCORDINGLY MAY NOT BE SOLD, ASSIGNED,  TRANSFERRED,  ENCUMBERED, OR IN
         ANY MANNER DISPOSED OF EXCEPT IN CONFORMITY WITH THE TERMS OF A WRITTEN
         AGREEMENT  DATED  ____________,  ______ BETWEEN THE CORPORATION AND THE
         REGISTERED  HOLDER OF THE SHARES (OR THE PREDECESSOR IN INTEREST TO THE
         SHARES).  A COPY OF SUCH  AGREEMENT IS MAINTAINED AT THE  CORPORATION'S
         PRINCIPAL CORPORATE OFFICES."

                  3.  Transferee  Obligations.   Each  person  (other  than  the
Corporation)  to whom  the  Purchased  Shares  are  transferred  by  means  of a
Permitted  Transfer  must,  as a  condition  precedent  to the  validity of such
transfer, acknowledge in writing to the Corporation that such person is bound by
the provisions of this Agreement and that the transferred  shares are subject to
the  Repurchase  Right to the same  extent  such  shares  would be so subject if
retained by Participant.

         C. REPURCHASE RIGHT

                  1. Grant.  The  Corporation  is hereby  granted the right (the
"Repurchase  Right"),  exercisable at any time during the ninety (90)-day period
following the date  Participant  ceases for any reason to remain in Service,  to
repurchase  at the Purchase  Price any or all of the  Purchased  Shares in which
Participant  is not, at the time of his or her  cessation of Service,  vested in
accordance  with  the  Vesting  Schedule  set  forth  in  Paragraph  C.3 of this
Agreement or the special  vesting  acceleration  provisions  of Paragraph C.5 of
this  Agreement  (such  shares to be  hereinafter  referred to as the  "Unvested
Shares").

                  2. Exercise of the  Repurchase  Right.  The  Repurchase  Right
shall be exercisable  by written notice  delivered to each Owner of the Unvested
Shares prior to the  expiration  of the ninety  (90)-day  exercise  period.  The
notice shall indicate the number of Unvested  Shares to be  repurchased  and the
date on which the  repurchase  is to be effected,  such date to be not more than
thirty (30) days after the date of such notice.  The  certificates  representing
the Unvested  Shares to be repurchased  shall be delivered to the Corporation on
the closing date specified for the repurchase.  Concurrently with the receipt of
such stock  certificates,  the  Corporation  shall pay to Owner, in cash or cash
equivalent (including the

                                       2

<PAGE>


cancellation  of  any  purchase-money  indebtedness),  an  amount  equal  to the
Purchase Price  previously paid for the Unvested  Shares to be repurchased  from
Owner.

                                       3

<PAGE>


                  3.  Termination of the Repurchase  Right. The Repurchase Right
shall  terminate with respect to any Unvested  Shares for which it is not timely
exercised under Paragraph C.2. In addition, the Repurchase Right shall terminate
and cease to be  exercisable  with  respect to any and all  Purchased  Shares in
which Participant vests in accordance with the following Vesting Schedule:

                           (i) Upon Participant's  completion of one (1) year of
         Service  measured  from  ______________,   _______,  Participant  shall
         acquire a vested interest in, and the Repurchase Right shall lapse with
         respect to, twenty-five percent (25%) of the Purchased Shares.

                           (ii) Participant  shall acquire a vested interest in,
         and the  Repurchase  Right shall lapse with  respect to, the  remaining
         Purchased  Shares  in a series  of  thirty  six (36)  successive  equal
         monthly  installments upon Participant's  completion of each additional
         month of Service over the thirty-six  (36)-month  period  measured from
         the initial vesting date under subparagraph (i) above.

                  4.  Recapitalization.   Any  new,  substituted  or  additional
securities or other property  (including  cash paid other than as a regular cash
dividend) which is by reason of any Recapitalization distributed with respect to
the Purchased  Shares shall be immediately  subject to the Repurchase  Right and
any escrow requirements  hereunder,  but only to the extent the Purchased Shares
are at the time  covered  by such  right  or  escrow  requirements.  Appropriate
adjustments  to reflect  such  distribution  shall be made to the number  and/or
class of securities  subject to this  Agreement and to the price per share to be
paid upon the exercise of the Repurchase Right in order to reflect the effect of
any such Recapitalization  upon the Corporation's  capital structure;  provided,
however, that the aggregate purchase price shall remain the same.

                  5. Corporate Transaction.

                           (a)  Immediately  prior  to the  consummation  of any
Corporate  Transaction,  the Repurchase Right shall  automatically  lapse in its
entirety and the Purchased  Shares shall vest in full,  except to the extent the
Repurchase  Right is to be  assigned  to the  successor  corporation  (or parent
thereof) in connection with the Corporate Transaction.

                           (b) To the extent  the  Repurchase  Right  remains in
effect  following  a  Corporate  Transaction,  such right shall apply to the new
capital  stock or other  property  (including  any cash  payments)  received  in
exchange for the Purchased Shares in consummation of the Corporate  Transaction,
but only to the extent  the  Purchased  Shares  are at the time  covered by such
right. Appropriate adjustments shall be made to the price per share payable upon
exercise  of the  Repurchase  Right  to  reflect  the  effect  of the  Corporate
Transaction upon the Corporation's  capital structure;  provided,  however, that
the aggregate  purchase price shall remain the same. The new securities or other
property (including cash payments) issued or

                                       4

<PAGE>


distributed  with  respect  to  the  Purchased  Shares  in  consummation  of the
Corporate  Transaction  shall  immediately  be  deposited  in  escrow  with  the
Corporation  (or the  successor  entity) and shall not be  released  from escrow
until  Participant vests in such securities or other property in accordance with
the same Vesting Schedule in effect for the Purchased Shares.

         D. SPECIAL TAX ELECTION

                  1. Section 83(b)  Election.  Under Code Section 83, the excess
of the fair  market  value of the  Purchased  Shares on the date any  forfeiture
restrictions  applicable  to such shares lapse over the Purchase  Price paid for
such shares will be  reportable as ordinary  income on the lapse date.  For this
purpose,  the  term  "forfeiture   restrictions"   includes  the  right  of  the
Corporation to repurchase the Purchased Shares pursuant to the Repurchase Right.
Participant  may  elect  under  Code  Section  83(b) to be taxed at the time the
Purchased  Shares are acquired,  rather than when and as such  Purchased  Shares
cease to be subject to such forfeiture restrictions. Such election must be filed
with the Internal Revenue Service within thirty (30) days after the date of this
Agreement.  Even if the fair market value of the Purchased Shares on the date of
this Agreement equals the Purchase Price paid (and thus no tax is payable),  the
election must be made to avoid adverse tax consequences in the future.  THE FORM
FOR  MAKING  THIS  ELECTION  IS  ATTACHED  AS  EXHIBIT  II  HERETO.  PARTICIPANT
UNDERSTANDS  THAT  FAILURE  TO MAKE THIS  FILING  WITHIN THE  APPLICABLE  THIRTY
(30)-DAY  PERIOD  WILL  RESULT  IN THE  RECOGNITION  OF  ORDINARY  INCOME AS THE
FORFEITURE RESTRICTIONS LAPSE.

                  2. FILING RESPONSIBILITY.  PARTICIPANT ACKNOWLEDGES THAT IT IS
PARTICIPANT'S SOLE RESPONSIBILITY,  AND NOT THE CORPORATION'S,  TO FILE A TIMELY
ELECTION UNDER CODE SECTION 83(b), EVEN IF PARTICIPANT  REQUESTS THE CORPORATION
OR ITS REPRESENTATIVES TO MAKE THIS FILING ON HIS OR HER BEHALF.

         E. GENERAL PROVISIONS

                  1. Assignment. The Corporation may assign the Repurchase Right
to any person or entity selected by the Board,  including  (without  limitation)
one or more stockholders of the Corporation.

                  2. At Will  Employment.  Nothing in this  Agreement  or in the
Plan shall  confer  upon  Participant  any right to  continue in Service for any
period of specific  duration or interfere with or otherwise  restrict in any way
the  rights  of the  Corporation  (or any  Parent  or  Subsidiary  employing  or
retaining  Participant)  or of  Participant,  which rights are hereby  expressly
reserved by each, to terminate Participant's Service at any time for any reason,
with or without cause.

                                       5

<PAGE>


                  3.  Notices.  Any  notice  required  to be  given  under  this
Agreement  shall be in  writing  and shall be  deemed  effective  upon  personal
delivery or upon deposit in the U.S.  mail,  registered  or  certified,  postage
prepaid  and  properly  addressed  to the party  entitled  to such notice at the
address indicated below such party's signature line on this Agreement or at such
other  address  as such party may  designate  by ten (10) days  advance  written
notice under this paragraph to all other parties to this Agreement.

                  4. No Waiver.  The failure of the  Corporation in any instance
to exercise  the  Repurchase  Right shall not  constitute  a waiver of any other
repurchase  rights  that may  subsequently  arise under the  provisions  of this
Agreement or any other agreement  between the Corporation  and  Participant.  No
waiver of any  breach or  condition  of this  Agreement  shall be deemed to be a
waiver  of any  other or  subsequent  breach or  condition,  whether  of like or
different nature.

                  5.  Cancellation  of  Shares.  If the  Corporation  shall make
available,  at the time and place and in the  amount and form  provided  in this
Agreement,  the  consideration  for the Purchased  Shares to be  repurchased  in
accordance with the provisions of this Agreement, then from and after such time,
the person from whom such shares are to be repurchased  shall no longer have any
rights as a holder of such shares  (other  than the right to receive  payment of
such  consideration  in accordance  with this  Agreement).  Such shares shall be
deemed purchased in accordance with the applicable  provisions  hereof,  and the
Corporation shall be deemed the owner and holder of such shares,  whether or not
the certificates therefor have been delivered as required by this Agreement.

                  6. Participant Undertaking.  Participant hereby agrees to take
whatever  additional  action  and  execute  whatever  additional  documents  the
Corporation  may deem necessary or advisable in order to carry out or effect one
or more of the obligations or restrictions  imposed on either Participant or the
Purchased Shares pursuant to the provisions of this Agreement.

                  7. Agreement is Entire  Contract.  This Agreement  constitutes
the entire contract between the parties hereto with regard to the subject matter
hereof.  This Agreement is made pursuant to the provisions of the Plan and shall
in all respects be construed in conformity with the terms of the Plan.

                  8.  Governing  Law. This  Agreement  shall be governed by, and
construed in accordance with, the laws of the State of California without resort
to that State's conflict-of-laws rules.

                  9.   Counterparts.   This   Agreement   may  be   executed  in
counterparts,  each of which shall be deemed to be an original, but all of which
together shall constitute one and the same instrument.

                                       6

<PAGE>


                  10.  Successors and Assigns.  The provisions of this Agreement
shall inure to the  benefit of, and be binding  upon,  the  Corporation  and its
successors and assigns and upon Participant, Participant's assigns and the legal
representatives,  heirs and legatees of Participant's estate, whether or not any
such  person  shall have  become a party to this  Agreement  and have  agreed in
writing to join herein and be bound by the terms hereof.

                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
on the day and year first indicated above.

                                  SHARPER IMAGE CORPORATION

                                  By:
                                      ------------------------------------------

                                  Title:
                                         ---------------------------------------

                                  Address:
                                           -------------------------------------


                                  ----------------------------------------------


                                  PARTICIPANT

                                  ----------------------------------------------
                                  Signature


                                  Address:
                                           -------------------------------------


                                  ----------------------------------------------

                                       7

<PAGE>


                             SPOUSAL ACKNOWLEDGMENT

                  The undersigned  spouse of the Participant has read and hereby
approves  the  foregoing  Stock  Issuance  Agreement.  In  consideration  of the
Corporation's granting the Participant the right to acquire the Purchased Shares
in accordance with the terms of such Agreement, the undersigned hereby agrees to
be  irrevocably  bound by all the terms of such  Agreement,  including  (without
limitation)  the right of the  Corporation  (or its  assigns)  to  purchase  any
Purchased  Shares in which the  Participant  is not vested at the time of his or
her termination of Service.

                                  ----------------------------------------------
                                               PARTICIPANT'S SPOUSE

                                  Address:
                                           -------------------------------------


                                  ----------------------------------------------

<PAGE>


                                    EXHIBIT I

                      ASSIGNMENT SEPARATE FROM CERTIFICATE

                  FOR  VALUE   RECEIVED   __________________   hereby   sell(s),
assign(s)    and    transfer(s)    unto   Sharper   Image    Corporation    (the
"Corporation"),____________________  (_____ ) shares of the Common  Stock of the
Corporation  standing  in his or  her  name  on  the  books  of the  Corporation
represented  by  Certificate  No.  _______________  herewith  and do(es)  hereby
irrevocably  constitute and appoint  ______________________________  Attorney to
transfer  the said  stock on the books of the  Corporation  with  full  power of
substitution in the premises.

Dated:  _________________, _____.

                                          Signature ____________________________


Instruction:  Please do not fill in any blanks  other than the  signature  line.
Please  sign  exactly as you would like your name to appear on the issued  stock
certificate.  The purpose of this  assignment  is to enable the  Corporation  to
exercise the Repurchase  Right without  requiring  additional  signatures on the
part of Participant.


<PAGE>


                                   EXHIBIT II

                           SECTION 83(b) TAX ELECTION

This  statement is being made under Section 83(b) of the Internal  Revenue Code,
pursuant to Treas. Reg. Section 1.83-2.

(1) The taxpayer who performed the services is:

    Name:
    Address:
    Taxpayer Ident. No.:

(2) The  property   with  respect  to  which  the  election  is  being  made  is
    _____________ shares of the common stock of Sharper Image Corporation

(3) The property was issued on _________________, _________.

(4) The taxable year in which the  election is being made is the  calendar  year
    _________.

(5) The property is subject to a repurchase  right  pursuant to which the issuer
    has the right to acquire the property at the original  purchase price if for
    any reason  taxpayer's  service  with the issuer  terminates.  The  issuer's
    repurchase  right will lapse in a series of annual and monthly  installments
    over a forty-eight (48)-month period ending on __________________.

(6) The fair market value at the time of transfer  (determined without regard to
    any  restriction  other  than a  restriction  which by its terms  will never
    lapse) is $ _____________ per share.

(7) The amount paid for such property is $ _____________ per share.

(8) A copy of this statement was furnished to Sharper Image Corporation for whom
    taxpayer rendered the services underlying the transfer of property.

(9) This statement is executed on ________________________, _______.


- ---------------------------------------    -------------------------------------
         Spouse (if any)                                  Taxpayer

This election must be filed with the Internal  Revenue Service Center with which
taxpayer  files his or her  Federal  income tax  returns and must be made within
thirty (30) days after the execution date of the Stock Issuance Agreement.  This
filing should be made by registered or certified mail, return receipt requested.
Participant must retain two (2) copies of the completed form for filing with his
or her Federal and state tax returns for the current tax year and an  additional
copy for his or her records.

<PAGE>


                                    APPENDIX

         The following definitions shall be in effect under the Agreement:

         A. Agreement shall mean this Stock Issuance Agreement.

         B. Board shall mean the Corporation's Board of Directors.

         C. Common Stock shall mean shares of the Corporation's common stock.

         D. Code shall mean the Internal Revenue Code of 1986, as amended.

         E.   Corporate   Transaction   shall  mean  either  of  the   following
stockholder-approved transactions:

                  (i) a merger or consolidation  in which securities  possessing
         more than fifty percent (50%) of the total combined voting power of the
         Corporation's  outstanding  securities  are  transferred to a person or
         persons different from the persons holding those securities immediately
         prior to such transaction, or

                  (ii)  the  sale,  transfer  or  other  disposition  of  all or
         substantially all of the Corporation's  assets in complete  liquidation
         or dissolution of the Corporation.

         F.  Corporation  shall  mean  Sharper  Image  Corporation,  a  Delaware
corporation,  and any successor  corporation to all or substantially  all of the
assets or voting stock of Sharper Image Corporation

         G.  Owner  shall mean  Participant  and all  subsequent  holders of the
Purchased  Shares  who  derive  their  chain of  ownership  through a  Permitted
Transfer from Participant.

         H. Parent shall mean any corporation (other than the Corporation) in an
unbroken  chain of  corporations  ending  with the  Corporation,  provided  each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination,  stock possessing fifty percent (50%) or more of the total
combined  voting power of all classes of stock in one of the other  corporations
in such chain.

         I.  Participant  shall mean the person to whom the Purchased Shares are
issued under the Stock Issuance Program.

         J.  Permitted  Transfer  shall mean (i) a  gratuitous  transfer  of the
Purchased  Shares,  provided and only if Participant  obtains the  Corporation's
prior  written  consent  to such  transfer,  (ii) a  transfer  of  title  to the
Purchased  Shares  effected  pursuant  to  Participant's  will  or the  laws  of
inheritance following Participant's death or (iii) a transfer to the Corporation
in  pledge  as

                                      A-1

<PAGE>


security  for  any  purchase-money   indebtedness  incurred  by  Participant  in
connection with the acquisition of the Purchased Shares.

         K. Plan shall mean the Corporation's 2000 Stock Incentive Plan.

         L. Plan Administrator shall mean either the Board or a committee of the
Board acting in its administrative capacity under the Plan.

         M.  Purchase  Price  shall have the  meaning  assigned  to such term in
Paragraph A.1.

         N.  Purchased  Shares  shall have the meaning  assigned to such term in
Paragraph A.1.

         O.  Recapitalization  shall  mean  any  stock  split,  stock  dividend,
recapitalization,  combination  of shares,  exchange  of shares or other  change
affecting  the  Corporation's  outstanding  Common Stock as a class  without the
Corporation's receipt of consideration.

         P. Repurchase  Right shall mean the right granted to the Corporation in
accordance with Article C.

         Q. Service shall mean the Participant's performance of services for the
Corporation  (or any  Parent or  Subsidiary)  in the  capacity  of an  employee,
subject to the control and direction of the employer  entity as to both the work
to be performed and the manner and method of performance,  a non-employee member
of the board of directors or an independent consultant.

         R. Stock Issuance  Program shall mean the Stock Issuance  Program under
the Plan.

         S. Subsidiary  shall mean any corporation  (other than the Corporation)
in an unbroken chain of corporations  beginning with the  Corporation,  provided
each corporation  (other than the last  corporation) in the unbroken chain owns,
at the time of the  determination,  stock possessing fifty percent (50%) or more
of the total  combined  voting power of all classes of stock in one of the other
corporations in such chain.

         T.  Vesting  Schedule  shall mean the  vesting  schedule  specified  in
Paragraph C.3, pursuant to which the Purchased Shares are to vest in a series of
installments over Participant's period of Service.

         U.  Unvested  Shares  shall have the  meaning  assigned to such term in
Paragraph C.1.

                                      A-2
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>9
<FILENAME>p13538ex99-7.txt
<DESCRIPTION>EX-99.7 ADDEN STOCK ISSUANCE AGREE
<TEXT>


                                                                    Exhibit 99.7

                                    ADDENDUM
                                       TO
                            STOCK ISSUANCE AGREEMENT

         The following  provisions are hereby  incorporated into, and are hereby
made a part of, that certain Stock Issuance Agreement (the "Issuance Agreement")
by   and   between   Sharper   Image   Corporation   (the   "Corporation")   and
_________________________  ("Participant")  evidencing  the stock  issuance made
this  day to  Participant  under  the  terms  of the  Corporation's  2000  Stock
Incentive Plan, and such provisions are effective  immediately.  All capitalized
terms in this Addendum,  to the extent not otherwise defined herein,  shall have
the meanings assigned to such terms in the Issuance Agreement.

                        INVOLUNTARY TERMINATION FOLLOWING
                     CORPORATE TRANSACTION/CHANGE IN CONTROL

         1. To the extent the  Repurchase  Right is  assigned  to the  successor
corporation (or parent thereof) in connection with a Corporate  Transaction,  no
accelerated  vesting of the  Purchased  Shares  shall occur upon such  Corporate
Transaction, and the Repurchase Right shall continue to remain in full force and
effect  in  accordance  with  the  provisions  of the  Issuance  Agreement.  The
Participant shall, over Participant's  period of Service following the Corporate
Transaction,   continue  to  vest  in  the  Purchased  Shares  in  one  or  more
installments in accordance with the provisions of the Issuance Agreement.

         2. No  accelerated  vesting of the Purchased  Shares shall occur upon a
Change in Control,  and the  Repurchase  Right shall  continue to remain in full
force and effect in accordance with the provisions of the Issuance Agreement and
shall be assigned to any successor entity in the Change in Control  transaction.
The Participant shall, over Participant's period of Service following the Change
in Control, continue to vest in the Purchased Shares in one or more installments
in accordance with the provisions of the Issuance Agreement.

         3. Immediately upon an Involuntary Termination of Participant's Service
within  eighteen (18) months  following the Corporate  Transaction  or Change in
Control,  the  Repurchase  Right  shall  terminate  automatically,  and  all the
Purchased  Shares shall vest in full at that time. In addition,  the outstanding
balance of any escrow account  maintained on  Participant's  behalf  pursuant to
Paragraph C.5 of the Issuance  Agreement shall  immediately  vest at the time of
such  Involuntary  Termination  and  shall be paid to the  Participant  promptly
thereafter.

         4. For purposes of this Addendum, the following definitions shall be in
effect:

         An Involuntary  Termination shall mean the termination of Participant's
Service by reason of:

<PAGE>


                  (i)  Participant's  involuntary  dismissal or discharge by the
         Corporation for reasons other than Misconduct, or

                  (ii)  Participant's  voluntary  resignation  following  (A)  a
         change in  Participant's  position with the  Corporation  (or Parent or
         Subsidiary    employing    Participant)    which   materially   reduces
         Participant's duties and responsibilities or the level of management to
         which Participant  reports,  (B) a reduction in Participant's  level of
         compensation  (including base salary,  fringe benefits and target bonus
         under any corporate  performance based bonus or incentive  programs) by
         more than fifteen  percent (15%) or (C) a relocation  of  Participant's
         place of employment by more than fifty (50) miles, provided and only if
         such change,  reduction or  relocation  is effected by the  Corporation
         without Participant's consent.

         A Change in  Control  shall be deemed to occur in the event of a change
in  ownership  or  control of the  Corporation  effected  through  either of the
following transactions:

                  (i) the acquisition,  directly or indirectly, by any person or
         related group of persons  (other than the  Corporation or a person that
         directly or indirectly  controls,  is controlled by, or is under common
         control with,  the  Corporation)  of beneficial  ownership  (within the
         meaning  of Rule  13d-3 of the  Securities  Exchange  Act of  1934,  as
         amended) of securities  possessing more than fifty percent (50%) of the
         total combined voting power of the Corporation's outstanding securities
         pursuant  to  a  tender  or  exchange   offer  made   directly  to  the
         Corporation's stockholders, or

                  (ii) a change in the composition of the Board over a period of
         thirty-six (36) consecutive  months or less such that a majority of the
         Board members ceases, by reason of one or more contested  elections for
         Board  membership,  to be comprised of individuals  who either (A) have
         been Board members  continuously  since the beginning of such period or
         (B) have been elected or nominated for election as Board members during
         such period by at least a majority of the Board  members  described  in
         clause (A) who were still in office at the time the Board approved such
         election or nomination.

         Misconduct shall mean the commission of any act of fraud,  embezzlement
or  dishonesty by the  Participant,  any  unauthorized  use or disclosure by the
Participant of confidential  information or trade secrets of the Corporation (or
any  Parent  or  Subsidiary),   or  any  other  intentional  misconduct  by  the
Participant  adversely  affecting the business or affairs of the Corporation (or
any Parent or Subsidiary) in a material manner.  The foregoing  definition shall
not be deemed to be inclusive of all the acts or omissions which the Corporation
(or any Parent or  Subsidiary)  may  consider  as grounds for the  dismissal  or
discharge of the  Participant or other person in the Service of the  Corporation
(or any Parent or Subsidiary).

                                       2

<PAGE>


                  IN WITNESS WHEREOF,  Sharper Image Corporation has caused this
Addendum to be  executed by its duly  authorized  officer,  effective  as of the
Effective Date specified below.

                                   SHARPER IMAGE CORPORATION

                                   By:______________________________________

                                   Title:___________________________________



EFFECTIVE DATE:_________________________________

                                       3
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>10
<FILENAME>p13538ex99-8.txt
<DESCRIPTION>EX-99.8 AUTO STOCK OPTION AGREE
<TEXT>


                                                                    Exhibit 99.8

                            SHARPER IMAGE CORPORATION

                        AUTOMATIC STOCK OPTION AGREEMENT

RECITALS

         A. The Corporation  has  implemented an automatic  option grant program
under the Plan pursuant to which eligible non-employee members of the Board will
automatically  receive  special  option grants at periodic  intervals over their
period of Board service in order to provide such  individuals  with a meaningful
incentive to continue to serve as members of the Board.

         B.  Optionee  is  an  eligible  non-employee  Board  member,  and  this
Agreement is executed pursuant to, and is intended to carry out the purposes of,
the Plan in connection  with the automatic grant of an option to purchase shares
of Common Stock under the Plan.

         C. All  capitalized  terms in this  Agreement  shall  have the  meaning
assigned to them in the attached Appendix.

                  NOW, THEREFORE, it is hereby agreed as follows:

                  1. Grant of Option. The Corporation hereby grants to Optionee,
as of the Grant  Date,  a  Non-Statutory  Option to purchase up to the number of
Option  Shares  specified  in the  Grant  Notice.  The  Option  Shares  shall be
purchasable from time to time during the option term specified in Paragraph 2 at
the Exercise Price.

                  2.  Option  Term.  This  option  shall have a term of ten (10)
years measured from the Grant Date and shall accordingly  expire at the close of
business on the Expiration  Date,  unless sooner  terminated in accordance  with
Paragraph 5, 6 or 7.

                  3. Limited Transferability.

                           (a) This  option may be  assigned in whole or in part
during  Optionee's  lifetime to one or more members of Optionee's family or to a
trust  established for the exclusive  benefit of one or more such family members
or to Optionee's  former spouse,  to the extent such assignment is in connection
with the Optionee's  estate plan or pursuant to a domestic  relations order. The
assigned  portion shall be exercisable only by the person or persons who acquire
a  proprietary  interest in the option  pursuant to such  assignment.  The terms
applicable to the assigned portion shall be the same as those in effect for this
option immediately prior to such assignment.

                           (b)  Should  the  Optionee  die  while  holding  this
option, then this option shall be transferred in accordance with Optionee's will
or the laws of inheritance.  However, Optionee may designate one or more persons
as the beneficiary or  beneficiaries  of this option,



<PAGE>


and this option shall, in accordance  with such  designation,  automatically  be
transferred to such

                                       2

<PAGE>


beneficiary  or  beneficiaries  upon the  Optionee's  death while  holding  this
option.  Such  beneficiary or  beneficiaries  shall take the transferred  option
subject to all the terms and conditions of this  Agreement,  including  (without
limitation)  the limited time period  during which this option may,  pursuant to
Paragraph 5, be exercised following Optionee's death.

                  4. Exercisability/Vesting.

                           (a) This option shall be immediately  exercisable for
any or all of the Option  Shares,  whether  or not the Option  Shares are at the
time  vested in  accordance  with the  Vesting  Schedule,  and  shall  remain so
exercisable  until the Expiration Date or sooner  termination of the option term
under Paragraph 5, 6 or 7.

                           (b) Optionee  shall,  in accordance  with the Vesting
Schedule set forth in the Grant Notice, vest in the Option Shares in one or more
installments  over his or her period of Board service.  The Option Shares shall,
however,  be  subject to  accelerated  vesting  pursuant  to the  provisions  of
Paragraph  5, 6 or 7. In no  event  shall  any  additional  Option  Shares  vest
following Optionee's cessation of service as a Board member.

                  5. Cessation of Board Service.  Should Optionee's service as a
Board member cease while this option remains  outstanding,  then the option term
specified  in  Paragraph 2 shall  terminate  (and this option  shall cease to be
outstanding)  prior to the  Expiration  Date in  accordance  with the  following
provisions:

                           (a) Should  Optionee cease to serve as a Board member
for any reason (other than death or Permanent  Disability)  while this option is
outstanding,  then the period during which this option may be exercised shall be
reduced to a twelve  (12)-month  period measured from the date of such cessation
of Board  service,  but in no event shall this option be exercisable at any time
after the Expiration Date.  During such limited period of  exercisability,  this
option may not be exercised in the  aggregate for more than the number of Option
Shares (if any) in which  Optionee is vested on the date of his or her cessation
of  Board  service.  Upon  the  earlier  of (i) the  expiration  of such  twelve
(12)-month  period or (ii) the  specified  Expiration  Date,  the  option  shall
terminate and cease to be  exercisable  with respect to any vested Option Shares
for which the option has not been exercised.

                           (b) Should Optionee die during the twelve  (12)-month
period  following  his or her cessation of Board service and hold this option at
the time of his or her death,  then the personal  representative  of  Optionee's
estate or the person or persons to whom the option is  transferred  pursuant  to
Optionee's  will or the laws of  inheritance  or the  designated  beneficiary or
beneficiaries  of this  option  (as the case  may be)  shall  have the  right to
exercise  this option for any or all of the Option  Shares in which  Optionee is
vested at the time of  Optionee's  cessation of Board  service  (less any Option
Shares  purchased by Optionee after such cessation of Board service but prior to
death). Any such right to exercise this option shall terminate,  and this option
shall  accordingly  cease to be exercisable for such vested Option Shares,  upon
the earlier of (i) the expiration of the twelve  (12)-month period measured from
the  date of  Optionee's  cessation  of  Board  service  or (ii)  the  specified
Expiration Date.

                                       3

<PAGE>


                           (c) Should  Optionee  cease service as a Board member
by reason of death or Permanent  Disability,  then any Option Shares at the time
subject to this option but not otherwise  vested shall vest in full so that this
option  may be  exercised  for any or all of the Option  Shares as fully  vested
shares of Common Stock at any time prior to the earlier of (i) the expiration of
the twelve (12)-month  period measured from the date of Optionee's  cessation of
Board service or (ii) the specified Expiration Date, whereupon this option shall
terminate and cease to be outstanding.

                           (d) Upon  Optionee's  cessation of Board  service for
any  reason  other  than  death  or  Permanent  Disability,  this  option  shall
immediately  terminate and cease to be  outstanding  with respect to any and all
Option  Shares  in which  Optionee  is not  otherwise  at that  time  vested  in
accordance with the normal Vesting Schedule or the special vesting  acceleration
provisions of Paragraphs 6 and 7 below.

                  6. Corporate Transaction.

                           (a) In the event of a Corporate  Transaction effected
during Optionee's period of Board service, any Option Shares at the time subject
to this option but not otherwise  vested shall  automatically  vest so that this
option  shall,  immediately  prior  to the  specified  effective  date  for that
Corporate Transaction,  become exercisable for all of the Option Shares as fully
vested  shares of  Common  Stock  and may be  exercised  for any or all of those
vested  shares.   Immediately   following  the  consummation  of  the  Corporate
Transaction, this option shall terminate and cease to be outstanding,  except to
the extent assumed by the successor corporation or its parent company.

                           (b) If this  option is assumed in  connection  with a
Corporate  Transaction,  then  this  option  shall  be  appropriately  adjusted,
immediately after such Corporate  Transaction,  to apply to the number and class
of securities which would have been issuable to Optionee in consummation of such
Corporate  Transaction had the option been exercised  immediately  prior to such
Corporate  Transaction,  and appropriate  adjustments  shall also be made to the
Exercise Price,  provided the aggregate Exercise Price shall remain the same. To
the extent the actual  holders of the  Corporation's  outstanding  Common  Stock
receive  cash  consideration  for  their  Common  Stock in  consummation  of the
Corporate  Transaction,  the successor  corporation  may, in connection with the
assumption of this option, substitute one or more shares of its own common stock
with a fair market value equivalent to the cash  consideration paid per share of
Common Stock in such Corporate Transaction.

                  7. Change in Control/Hostile Take-Over.

                           (a) In the  event of a  Change  in  Control  effected
during Optionee's period of Board service, any Option Shares at the time subject
to this option but not otherwise  vested shall  automatically  vest so that this
option shall, immediately prior to the effective date of that Change in Control,
become exercisable for all of the Option Shares as fully vested shares of

                                       4

<PAGE>


Common Stock and may be exercised  for any or all of those vested  shares.  This
option shall remain  exercisable  for such fully vested  Option Shares until the
earliest  to  occur  of (i) the  specified  Expiration  Date,  (ii)  the  sooner
termination  of this  option in  accordance  with  Paragraph 5 or 6 or (iii) the
surrender of this option under Paragraph 7(b).

                           (b)  Optionee  shall  have  an  unconditional  right,
exercisable at any time during the thirty (30)-day period immediately  following
the  consummation  of a  Hostile  Take-Over,  to  surrender  this  option to the
Corporation  in exchange  for a cash  distribution  from the  Corporation  in an
amount equal to the excess of (i) the  Take-Over  Price of the Option  Shares at
the time subject to the  surrendered  option (whether or not those Option Shares
are otherwise at the time vested) over (ii) the aggregate Exercise Price payable
for such shares.  This Paragraph 7(b) limited stock  appreciation right shall in
all events  terminate  upon the  expiration or sooner  termination of the option
term and may not be assigned or  transferred  by Optionee,  except to the extent
the option is transferred in accordance with the provisions of this Agreement.

                           (c) To exercise  the  Paragraph  7(b)  limited  stock
appreciation  right,  Optionee  must,  during  the  applicable  thirty  (30)-day
exercise  period,  provide the  Corporation  with  written  notice of the option
surrender  in which there is specified  the number of Option  Shares as to which
the option is being  surrendered.  Such notice must be accompanied by the return
of Optionee's  copy of this Agreement,  together with any written  amendments to
such Agreement.  The cash distribution shall be paid to Optionee within five (5)
business days  following  such delivery date. The exercise of such limited stock
appreciation  right in  accordance  with the terms of this  Paragraph 7 has been
pre-approved  pursuant to the express  provisions of the Automatic  Option Grant
Program,  and neither the approval of the Plan  Administrator nor the consent of
the Board shall be required at the time of the actual option  surrender and cash
distribution.  Upon  receipt  of the cash  distribution,  this  option  shall be
cancelled with respect to the shares subject to the  surrendered  option (or the
surrendered  portion),  and  Optionee  shall cease to have any further  right to
acquire those Option  Shares under this  Agreement.  The option shall,  however,
remain  outstanding  for the balance of the Option Shares (if any) in accordance
with the terms and  provisions  of this  Agreement,  and the  Corporation  shall
accordingly  issue a replacement  stock option agreement  (substantially  in the
same form as this Agreement) for those remaining Option Shares.

                  8.  Adjustment in Option Shares.  Should any change be made to
the Common Stock by reason of any stock split, stock dividend, recapitalization,
combination  of  shares,  exchange  of  shares  or other  change  affecting  the
outstanding  Common  Stock  as a class  without  the  Corporation's  receipt  of
consideration,  appropriate  adjustments  shall be made to (i) the total  number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby  preclude a dilution or  enlargement of
benefits hereunder.

                  9.  Stockholder  Rights.  The holder of this option  shall not
have any stockholder  rights with respect to the Option Shares until such person
shall have exercised the option,  paid the Exercise Price and become a holder of
record of the purchased shares.

                                       5

<PAGE>


                  10. Manner of Exercising Option.

                           (a) In order to exercise  this option with respect to
all or any part of the  Option  Shares  for  which  this  option  is at the time
exercisable,  Optionee  (or any other person or persons  exercising  the option)
must take the following actions:

                               (i) To the  extent the  option is  exercised  for
         vested Option Shares,  execute and deliver to the  Corporation a Notice
         of Exercise for the Option Shares for which the option is exercised. To
         the extent this option is exercised for unvested Option Shares, execute
         and deliver to the Corporation a Purchase  Agreement for those unvested
         Option Shares.

                               (ii) Pay the  aggregate  Exercise  Price  for the
         purchased shares in one or more of the following forms:

                                    (A)  cash  or  check  made  payable  to  the
                  Corporation,

                                    (B) shares of Common  Stock held by Optionee
                  (or any other person or persons exercising the option) for the
                  requisite   period   necessary   to  avoid  a  charge  to  the
                  Corporation's  earnings for financial  reporting  purposes and
                  valued at Fair Market Value on the Exercise Date, or

                                    (C) to the extent  the  option is  exercised
                  for  vested  Option   Shares,   through  a  special  sale  and
                  remittance  procedure pursuant to which Optionee (or any other
                  person or persons  exercising  the option) shall  concurrently
                  provide     irrevocable      instructions     (I)     to     a
                  Corporation-designated  brokerage firm to effect the immediate
                  sale of the purchased shares and remit to the Corporation, out
                  of  the  sale  proceeds  available  on  the  settlement  date,
                  sufficient funds to cover the aggregate Exercise Price payable
                  for the purchased  shares plus all applicable  Federal,  state
                  and local income and employment  taxes required to be withheld
                  by the  Corporation by reason of such exercise and (II) to the
                  Corporation  to deliver  the  certificates  for the  purchased
                  shares  directly to such  brokerage  firm in order to complete
                  the sale.

                               (iii)  Furnish  to  the  Corporation  appropriate
         documentation  that the  person or  persons  exercising  the option (if
         other than Optionee) have the right to exercise this option.

                           (b)  Except  to the  extent  the sale and  remittance
procedure is utilized in  connection  with the option  exercise,  payment of the
Exercise Price must accompany the Notice of Exercise (or the Purchase Agreement)
delivered to the Corporation in connection with the option exercise.

                                       6

<PAGE>


                           (c) As soon after the Exercise Date as practical, the
Corporation  shall  issue to or on behalf of  Optionee  (or any other  person or
persons  exercising this option) a certificate for the purchased  Option Shares,
with the  appropriate  legends  affixed  thereto.  To the extent any such Option
Shares are unvested,  the certificates for those Option Shares shall be endorsed
with an appropriate  legend evidencing the  Corporation's  repurchase rights and
may be held in escrow with the Corporation until such shares vest.

                           (d) In no event may this option be exercised  for any
fractional shares.

                  11. No Impairment of Rights.  This Agreement  shall not in any
way affect the right of the  Corporation  to adjust,  reclassify,  reorganize or
otherwise  make  changes  in its  capital  or  business  structure  or to merge,
consolidate,  dissolve,  liquidate  or sell or  transfer  all or any part of its
business  or  assets.  In  addition,  this  Agreement  shall  not in any  way be
construed or interpreted so as to affect adversely or otherwise impair the right
of the Corporation or the  stockholders to remove Optionee from the Board at any
time in accordance with the provisions of applicable law.

                  12. Compliance with Laws and Regulations.

                           (a) The  exercise of this option and the  issuance of
the Option  Shares  upon such  exercise  shall be subject to  compliance  by the
Corporation  and  Optionee  with all  applicable  requirements  of law  relating
thereto and with all applicable regulations of any stock exchange (or the Nasdaq
National  Market,  if  applicable)  on which the Common  Stock may be listed for
trading at the time of such exercise and issuance.

                           (b)  The  inability  of  the  Corporation  to  obtain
approval from any regulatory body having  authority deemed by the Corporation to
be  necessary to the lawful  issuance  and sale of any Common Stock  pursuant to
this option shall relieve the  Corporation  of any liability with respect to the
non-issuance  or sale of the Common  Stock as to which such  approval  shall not
have been  obtained.  The  Corporation,  however,  shall use its best efforts to
obtain all such approvals.

                  13.  Successors  and Assigns.  Except to the extent  otherwise
provided in Paragraph 3 or 6, the  provisions of this  Agreement  shall inure to
the benefit of, and be binding upon,  the  Corporation  and its  successors  and
assigns and Optionee,  Optionee's assigns, the legal representatives,  heirs and
legatees of Optionee's estate and any beneficiaries of this option designated by
Optionee.

                  14.  Notices.  Any notice required to be given or delivered to
the  Corporation  under  the terms of this  Agreement  shall be in  writing  and
addressed to the  Corporation  at its principal  corporate  offices.  Any notice
required to be given or delivered to Optionee  shall be in writing and addressed
to Optionee at the address  indicated  below  Optionee's  signature  line on the
Grant Notice.  All notices shall be deemed  effective upon personal  delivery or
upon deposit in the U.S.  mail,  postage  prepaid and properly  addressed to the
party to be notified.

                                       7

<PAGE>


                  15.  Construction.  This  Agreement  and the option  evidenced
hereby are made and granted pursuant to the Plan and are in all respects limited
by and subject to the terms of the Plan.

                  16.  Governing  Law.  The   interpretation,   performance  and
enforcement  of this  Agreement  shall be  governed  by the laws of the State of
California without resort to that State's conflict-of-laws rules.

                                       8

<PAGE>


                                    EXHIBIT I

                               NOTICE OF EXERCISE

         I hereby notify Sharper Image  Corporation (the  "Corporation")  that I
elect to purchase  _____________  shares of the Corporation's  Common Stock (the
"Purchased  Shares") at the option exercise price of $___________ per share (the
"Exercise  Price") pursuant to that certain option (the "Option")  granted to me
under  the  Corporation's  2000  Stock  Incentive  Plan  on   _________________,
________.

         Concurrently   with  the  delivery  of  this  Exercise  Notice  to  the
Corporation,  I shall hereby pay to the  Corporation  the Exercise Price for the
Purchased  Shares in accordance  with the  provisions  of my agreement  with the
Corporation  (or other  documents)  evidencing  the  Option  and  shall  deliver
whatever  additional  documents may be required by such agreement as a condition
for exercise.  Alternatively,  I may utilize the special  broker-dealer sale and
remittance procedure specified in my agreement to effect payment of the Exercise
Price for any  Purchased  Shares in which I am vested at the time of exercise of
the Option.

- -------------------------, --------
Date

                                           -------------------------------------
                                           Optionee

                                           -------------------------------------

                                           Address:
                                                    ----------------------------


                                           -------------------------------------
Print name in exact manner
it is to appear on the
stock certificate:
                                           -------------------------------------
Address to which certificate
is to be sent, if different
from address above:
                                           -------------------------------------


                                           -------------------------------------

Social Security Number:
                                           -------------------------------------


                                           -------------------------------------

<PAGE>


                                    APPENDIX

         The following definitions shall be in effect under the Agreement:

         A. Agreement shall mean this Automatic Stock Option Agreement.

         B. Board shall mean the Corporation's Board of Directors.

         C. Change in Control shall mean a change in ownership or control of the
Corporation effected through either of the following transactions:

                  (i) the acquisition,  directly or indirectly, by any person or
         related group of persons  (other than the  Corporation or a person that
         directly or indirectly  controls,  is controlled by, or is under common
         control with,  the  Corporation)  of beneficial  ownership  (within the
         meaning of Rule 13d-3 of the 1934 Act) of  securities  possessing  more
         than fifty  percent  (50%) of the total  combined  voting  power of the
         Corporation's  outstanding  securities pursuant to a tender or exchange
         offer made directly to the Corporation's stockholders, or

                  (ii) a change in the composition of the Board over a period of
         thirty-six (36) consecutive  months or less such that a majority of the
         Board members ceases, by reason of one or more contested  elections for
         Board  membership,  to be comprised of individuals  who either (A) have
         been Board members  continuously  since the beginning of such period or
         (B) have been elected or nominated for election as Board members during
         such period by at least a majority of the Board  members  described  in
         clause (A) who were still in office at the time the Board approved such
         election or nomination.

         D. Common Stock shall mean shares of the Corporation's common stock.

         E. Code shall mean the Internal Revenue Code of 1986, as amended.

         F.   Corporate   Transaction   shall  mean  either  of  the   following
stockholder-approved transactions to which the Corporation is a party:

                  (i) a merger or consolidation  in which securities  possessing
         more than fifty percent (50%) of the total combined voting power of the
         Corporation's  outstanding  securities  are  transferred to a person or
         persons different from the persons holding those securities immediately
         prior to such transaction, or

                  (ii)  the  sale,  transfer  or  other  disposition  of  all or
         substantially all of the Corporation's  assets in complete  liquidation
         or dissolution of the Corporation.

                                      A-1

<PAGE>


         G.  Corporation  shall  mean  Sharper  Image  Corporation,  a  Delaware
corporation,  and any successor  corporation to all or substantially  all of the
assets or voting stock of Sharper Image  Corporation  which shall by appropriate
action adopt the Plan.

         H.  Exercise  Date shall  mean the date on which the option  shall have
been exercised in accordance with Paragraph 10 of the Agreement.

         I. Exercise  Price shall mean the exercise price per share as specified
in the Grant Notice.

         J.  Expiration  Date shall mean the date on which the option expires as
specified in the Grant Notice.

         K. Fair Market  Value per share of Common  Stock on any  relevant  date
shall be determined in accordance with the following provisions:

                  (i) If the  Common  Stock is at the time  traded on the Nasdaq
         National  Market,  then  the Fair  Market  Value  shall be the  closing
         selling price per share of Common Stock on the date in question, as the
         price is reported by the National  Association of Securities Dealers on
         the Nasdaq National Market and published in The Wall Street Journal. If
         there is no closing  selling  price for the Common Stock on the date in
         question, then the Fair Market Value shall be the closing selling price
         on the last preceding date for which such quotation exists.

                  (ii) If the  Common  Stock is at the time  listed on any Stock
         Exchange, then the Fair Market Value shall be the closing selling price
         per share of Common Stock on the date in question on the Stock Exchange
         which serves as the primary market for the Common Stock,  as such price
         is officially  quoted in the  composite  tape of  transactions  on such
         exchange  and  published  in The Wall  Street  Journal.  If there is no
         closing  selling  price for the Common  Stock on the date in  question,
         then the Fair Market  Value shall be the closing  selling  price on the
         last preceding date for which such quotation exists.

         L. Grant  Date shall mean the date of grant of the option as  specified
in the Grant Notice.

         M.  Grant  Notice  shall mean the  Notice of Grant of  Automatic  Stock
Option accompanying the Agreement,  pursuant to which Optionee has been informed
of the basic terms of the option evidenced hereby.

         N. Hostile Takeover shall mean the acquisition, directly or indirectly,
by any  person or related  group of persons  (other  than the  Corporation  or a
person that  directly or  indirectly  controls,  is  controlled  by, or is under
common  control  with,  the  Corporation)  of beneficial  ownership  (within the
meaning of Rule 13d-3 of the 1934 Act) of securities  possessing more than fifty
percent  (50%)  of  the  total  combined  voting  power  of  the   Corporation's
outstanding

                                      A-2

<PAGE>


securities  pursuant  to a  tender  or  exchange  offer  made  directly  to  the
Corporation's  stockholders which the Board does not recommend such stockholders
to accept.

         O. 1934 Act shall mean the Securities Exchange Act of 1934, as amended.

         P.  Non-Statutory  Option  shall mean an option not intended to satisfy
the requirements of Code Section 422.

         Q. Notice of Exercise  shall mean the notice of exercise in the form of
Exhibit I.

         R.  Option  Shares  shall  mean the  number of  shares of Common  Stock
subject to the option.

         S.  Optionee  shall  mean the  person to whom the  option is granted as
specified in the Grant Notice.

         T. Permanent Disability shall mean the inability of Optionee to perform
his or her usual  duties  as a member  of the  Board by reason of any  medically
determinable  physical or mental impairment which is expected to result in death
or has lasted or can be expected to last for a continuous  period of twelve (12)
months or more.

         U. Plan shall mean the Corporation's 2000 Stock Incentive Plan.

         V. Purchase  Agreement shall mean the stock purchase agreement (in form
and substance  satisfactory to the Corporation) which grants the Corporation the
right to repurchase,  at the Exercise Price,  any and all unvested Option Shares
held by Optionee at the time of Optionee's  cessation of Board service and which
precludes the sale, transfer or other disposition of any purchased Option Shares
while those shares are unvested and subject to such repurchase right.

         W. Stock  Exchange  shall mean the American  Stock  Exchange or the New
York Stock Exchange.

         X. Take-Over  Price shall mean the greater of (i) the Fair Market Value
per  share  of  Common  Stock  on the  date the  option  is  surrendered  to the
Corporation in connection with a Hostile  Take-Over or (ii) the highest reported
price per share of Common  Stock paid by the tender  offeror  in  effecting  the
Hostile Take-Over.

         Y. Vesting  Schedule shall mean the vesting  schedule  specified in the
Grant  Notice,  pursuant  to which the  Option  Shares  will vest in one or more
installments   over  the  Optionee's   period  of  Board  service,   subject  to
acceleration in accordance with the provisions of the Agreement.

                                      A-3
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>11
<FILENAME>p13538ex99-9.txt
<DESCRIPTION>EX-99.9 GRANT OF NON-EMPLOYEE DIR
<TEXT>


                                                                    Exhibit 99.9

                            SHARPER IMAGE CORPORATION

                    NOTICE OF GRANT OF NON-EMPLOYEE DIRECTOR

                             AUTOMATIC STOCK OPTION

                  Notice is hereby  given of the  following  option  grant  (the
"Option") to purchase  shares of the Common Stock of Sharper  Image  Corporation
(the "Corporation"):

                  Optionee:
                  --------   ---------------------------------------------------

                  Grant Date:
                  ----------   -------------------------------------------------

                  Exercise Price:  $                                   per share
                  --------------    ----------------------------------

                  Number of Option Shares:  2,000 shares of Common Stock
                  -----------------------

                  Expiration Date:
                  ---------------   --------------------------------------------

                  Type of Option:  Non-Statutory Stock Option
                  --------------

                  Date Exercisable:  Immediately Exercisable
                  ----------------

                  Vesting  Schedule:   The  Option  Shares  shall  initially  be
                  unvested and subject to repurchase by the  Corporation  at the
                  Exercise Price paid per share. Optionee shall acquire a vested
                  interest  in, and the  Corporation's  repurchase  right  shall
                  accordingly  lapse with  respect  to,  the Option  Shares in a
                  series of four (4)  successive  equal  quarterly  installments
                  upon  Optionee's  completion  of each  quarter of service as a
                  member of the  Corporation's  Board of Directors (the "Board")
                  over the one (1)-year  period measured from the Grant Date. In
                  no  event  shall  any  additional  Option  Shares  vest  after
                  Optionee's cessation of Board service.

                  Optionee  understands  and  agrees  that the Option is granted
subject  to and in  accordance  with the  terms of the  automatic  option  grant
program  under the Sharper  Image  Corporation  2000 Stock  Incentive  Plan (the
"Plan").  Optionee  further  agrees to be bound by the terms of the Plan and the
terms  of the  Option  as set  forth in the  Automatic  Stock  Option  Agreement
attached hereto as Exhibit A. Optionee hereby acknowledges  receipt of a copy of
the official prospectus for the Plan in the form attached hereto as Exhibit B. A
copy of the Plan is available  upon request made to the  Corporate  Secretary at
the Corporation's principal offices.

<PAGE>


                  REPURCHASE  RIGHT.  OPTIONEE  HEREBY  AGREES THAT ALL UNVESTED
OPTION  SHARES  ACQUIRED  UPON THE  EXERCISE OF THE OPTION SHALL BE SUBJECT TO A
REPURCHASE  RIGHT  EXERCISABLE BY THE CORPORATION AND ITS ASSIGNS.  THE TERMS OF
SUCH  RIGHT  SHALL  BE  SPECIFIED  IN A STOCK  PURCHASE  AGREEMENT,  IN FORM AND
SUBSTANCE  SATISFACTORY TO THE CORPORATION,  EXECUTED BY OPTIONEE AT THE TIME OF
THE OPTION EXERCISE.

                  No  Impairment  of  Rights.  Nothing  in  this  Notice  or the
attached Automatic Stock Option Agreement or in the Plan shall interfere with or
otherwise   restrict  in  any  way  the  rights  of  the   Corporation  and  the
Corporation's  stockholders  to  remove  Optionee  from the Board at any time in
accordance with the provisions of applicable law.

                  Definitions.  All capitalized  terms in this Notice shall have
the meaning  assigned to them in this Notice or in the attached  Automatic Stock
Option Agreement.

DATED:  _________________, _______



                                      HARPER IMAGE CORPORATION

                                      By:
                                          --------------------------------------

                                      Title:
                                             -----------------------------------



                                      ------------------------------------------
                                                        OPTIONEE

                                      Address:
                                               ---------------------------------

ATTACHMENTS

Exhibit A - Automatic Stock Option Agreement
Exhibit B - Plan Summary and Prospectus

                                       2

<PAGE>


                                    EXHIBIT A

                        AUTOMATIC STOCK OPTION AGREEMENT


<PAGE>


                                    EXHIBIT B

                           PLAN SUMMARY AND PROSPECTUS

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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