10-K 1 d10k.htm FORM 10-K FOR THE PERIOD ENDING 12/31/2002 Form 10-K for the period ending 12/31/2002

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 


 

FORM 10-K

 

(Mark One)

 

x   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the fiscal year ended December 31, 2002

OR

¨   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from                         to                         

 

Commission file number 001-13393

 


 

CHOICE HOTELS INTERNATIONAL, INC.

(Exact Name of Registrant as Specified in Its Charter)

 

DELAWARE

 

52-1209792

(State or Other Jurisdiction of Incorporation or Organization)

 

(I.R.S. Employer Identification No.)

 

10750 Columbia Pike, Silver Spring, Maryland

 

20901

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code

(301) 592-5000

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Each Class


 

Name of Each Exchange on Which Registered


Common Stock, Par Value $.01 per share

 

New York Stock Exchange

Preferred Stock Purchase Rights

 

New York Stock Exchange

 

Securities registered pursuant to Section 12(g) of the Act: None

 


 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

 

Yes  x    No ¨

 

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).

 

Yes  x    No ¨


 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of the Form 10-K or any amendment to this Form 10-K.

 

Yes  ¨    No  x

 

The aggregate market value of common stock of Choice Hotels International, Inc. held by non-affiliates was $441,331,235 as of June 28, 2002 based upon a closing price of $20.01 per share.

 

The number of shares outstanding of Choice Hotels International, Inc.’s common stock at March 18, 2003 was 35,890,141.

 

DOCUMENTS INCORPORATED BY REFERENCE.

 

Certain portions of our 2002 Annual Report to Shareholders for the fiscal year ended December 31, 2002 are incorporated by reference under Parts I and II of this Form 10-K. With the exception of the specified information, the 2002 Annual Report to Shareholders is not to be deemed filed as part of this Form 10-K Annual Report. Certain portions of Registrant’s definitive proxy statement, to be filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than April 28, 2003, are incorporated by reference under Part III.

 


 

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PART I

 

FORWARD-LOOKING STATEMENTS

 

Certain statements in this report that are not historical facts constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act. Words such as “believes,” “anticipates,” “expects,” “intends,” “estimates,” “projects,” and other similar expressions, which are predictions of or indicate future events and trends, typically identify forward-looking statements. Such statements are subject to a number of risks and uncertainties which could cause actual results to differ materially from those projected, including: competition within each of our business segments; business strategies and their intended results; the balance between supply of and demand for hotel rooms; our ability to obtain new franchise agreements; our ability to develop and maintain positive relations with current and potential hotel owners; the effect of international, national and regional economic conditions and geopolitical events such as acts of war or terrorism; the availability of capital to allow us and potential hotel owners to fund investments in and construction of hotels; the cost and other effects of legal proceedings; and other risks described from time to time in our filings with the Securities and Exchange Commission, including those set forth under the heading “Risk Factors” in our Report on Form 10-Q for the period ended September 30, 2001. Given these uncertainties, you are cautioned not to place undue reliance on such statements. We also undertake no obligation to publicly update or revise any forward-looking statement to reflect current or future events or circumstances.

 

Item 1.    Business.

 

Overview

 

Choice Hotels International, Inc. and subsidiaries (together the “Company” or “Choice”) is one of the largest hotel franchisors in the world with 4,664 hotels open and 474 hotels under development as of December 31, 2002, representing 373,722 rooms open and 41,565 rooms under development in 48 countries and territories. Choice franchises lodging properties under one of our proprietary brand names (the “Choice brands”): Comfort Inn®, Comfort Suites®, Quality®, Clarion®, Sleep Inn®, Econo Lodge®, Rodeway Inn®, MainStay Suites® and Flag Hotels®. The Company’s franchises operate in all 50 states, Puerto Rico and 38 additional countries and territories. Approximately 96% of the Company’s franchising revenue is derived from hotels franchised in the United States. With recognized brands and a diverse and growing franchisee base, we believe we have a strong foundation for continued growth.

 

Choice is a lodging franchisor with low capital expenditure requirements. Our direct real estate exposure is limited to three company-owned MainStay Suites®. With a focus on hotel franchising versus ownership, we benefit from the economies of scale inherent in the franchising business. The fee and cost structure of our business provides significant opportunities to increase profits by increasing the number of franchised properties resulting in increased initial fee revenue and ongoing royalty fees; partner service revenues and other miscellaneous items. In addition to

 

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these fees, we also collect marketing and reservation fees to support centralized marketing and reservation activities.

 

The principal factors that affect our results are: (i) growth in the number of hotels under franchise; (ii) occupancies and room rates achieved by the hotels under franchise; (iii) the number and relative mix of franchised hotels; (iv) effective royalty rates achieved; and (v) our ability to manage costs. The number of rooms at franchised properties and occupancies and room rates at those properties significantly affect our results because royalty fees are based upon room revenues at franchised hotels. The variable overhead costs associated with franchise system growth are less than incremental royalty fees generated from new franchisees. Accordingly, continued growth of our franchise business should enable us to capture increasing benefits from the operating leverage in place that would improve operating margins.

 

Company History

 

Prior to becoming a separate, publicly-held company on October 15, 1997 pursuant to the Company Spin-off (as defined below), the Company was known as Choice Hotels Franchising, Inc. and was a wholly-owned subsidiary of Choice Hotels International, Inc. (“Former Choice”). On October 15, 1997, Former Choice distributed to its stockholders its hotel franchising business (which had previously been primarily conducted by the Company) and its European hotel ownership and franchising business through a pro rata distribution to its stockholders of all of the stock of the Company (the “Company Spin-off”). At the time of the Company Spin-off, the Company changed its name to “Choice Hotels International, Inc.,” and Former Choice changed its name to “Sunburst Hospitality Corporation.” References herein to the Company’s former parent corporation prior to the Company Spin-off are to “Former Choice,” and reference to such corporation after the Company Spin-off are to “Sunburst.”

 

Prior to November 1996, Former Choice was a subsidiary of Manor Care, Inc. (“Manor Care”) which, directly and through its subsidiaries, engaged in the hotel franchising business currently conducted by the Company as well as the ownership and management of hotels (together with the hotel franchising business, the “Lodging Business”) and the health care business. On November 1, 1996, Manor Care separated the Lodging Business from its health care business through a pro rata distribution to the holders of Manor Care’s common stock of all of the stock of Former Choice (the “Former Choice Spin-off”). In connection with the Former Choice Spin-off, the Company became a wholly-owned subsidiary of Former Choice and remained as such until consummation of the Company Spin-off.

 

The Lodging Industry(1)

 

As of December 31, 2002, there were approximately 4.3 million hotel rooms in the United States in hotels/motels containing twenty or more rooms. Of those rooms, approximately


(1)   Certain industry statistics included in this section, such as the number of hotel rooms, number of affiliated and non-affiliated rooms, US Lodging Industry Trends From 1995 – 2002, etc. were obtained from Smith Travel Research.

 

4


 

1.4 million rooms were not affiliated with a national or regional brand, while the remaining approximately 2.9 million rooms were affiliated with a brand either through franchise or the ownership/management of a national or regional chain.

 

Historically, the industry added hotel rooms to its inventory through new construction due largely to a favorable hotel lending environment which encouraged hotel development. As a result, the lodging industry saw an oversupply of rooms and a decrease in industry performance.

 

Industry performance recovered sharply in the mid-1990’s and continued positive growth until 2001. The recession of 2001 coupled with the events of September 11, 2001 caused profitability in the industry to decline for the first time in nearly a decade. Nonetheless, the industry remained profitable through this difficult period.

 

Prior to 2001, the industry had seen consistent gains in RevPAR, a key operating statistic for the industry. RevPAR is calculated by multiplying the percentage of occupied rooms by the average daily room rate realized. From 1995 through 2000, the lodging industry was able to increase its average daily rate (“ADR”) at a pace faster than the increase in the Consumer Price Index (“CPI”), a common measure of inflation published by the US Department of Labor. The following chart demonstrates these trends:

 

The US Lodging Industry’s Trends From 1995 - 2002

 

Year


  

Increases in Room Revenue Versus Prior Year


      

Occupancy Rates


    

Average Daily Room Rates (ADR)


  

Increase in ADR Versus Prior Year


    

Increase in CPI Versus Prior Year


    

Revenue Per Available Room (RevPAR)


  

Profits (in billions)


  

New Rooms Added


1995

  

6.7

%

    

65.1

%

  

$

65.81

  

4.7

%

  

2.9

%

  

$

42.83

  

$

8.5

  

64,000

1996

  

8.9

%

    

65.0

%

  

$

70.81

  

7.6

%

  

2.9

%

  

$

46.06

  

$

12.5

  

101,000

1997

  

8.8

%

    

64.5

%

  

$

75.16

  

6.1

%

  

1.9

%

  

$

48.50

  

$

17.0

  

128,000

1998

  

7.7

%

    

64.0

%

  

$

78.62

  

4.4

%

  

2.3

%

  

$

50.29

  

$

22.0

  

143,000

1999

  

7.4

%

    

63.3

%

  

$

81.27

  

4.0

%

  

2.7

%

  

$

51.44

  

$

23.0

  

143,148

2000

  

8.6

%

    

63.5

%

  

$

85.24

  

4.7

%

  

3.4

%

  

$

54.13

  

$

24.0

  

121,476

2001

  

-4.7

%

    

60.1

%

  

$

84.85

  

-0.5

%

  

2.9

%

  

$

50.99

  

$

16.7

  

101,279

2002

  

-0.7

%

    

59.2

%

  

$

83.15

  

-2.0

%

  

1.6

%

  

$

49.22

  

$

16.1

  

86,366

 

However, due to a downturn in the worldwide economy which began to effect the lodging industry during 2001, coupled with the terrorist attacks of September 11, industry and RevPAR performance has suffered. These factors have led to reduced royalties and decreased hotel development. Development of newly constructed hotels is not expected to recover until the lodging industry trends improve and the existing economic/market and geopolitical uncertainty dissipates.

 

We believe the lodging industry can be divided into three price categories: luxury or upscale, mid-scale and economy. Typically, the upscale category generally has room rates above $80 per night, the mid-scale category generally has room rates between $50 and $79 per night and the economy category generally has room rates less than $50 per night. Additionally, a new category has emerged of extended-stay hotels that primarily serve guests who stay at a hotel five consecutive nights. These hotels span the industry’s three price categories.

 

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Service is a distinguishing characteristic in the lodging industry. Generally, there are three levels of service: full-service hotels (which offer food and beverage services, meeting rooms, room service and similar guest services); limited-service hotels (which offer amenities such as swimming pools, continental breakfast, or similar services); and all-suites hotels (which usually have limited public areas, but offer guests two rooms or one room with distinct areas, and which may or may not offer food and beverage services).

 

Our Econo Lodge® and Rodeway Inn® brands compete primarily in the limited-service economy market; our Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn® and Flag Hotels® brands compete primarily in the limited-service mid-scale market. Our MainStay Suites® brand competes primarily in the all-suites mid-scale market. Our Clarion® brand competes primarily in the full-service upscale market.

 

New hotels opened in recent years typically have been hotels without on-premise food and beverage, as these hotels are less costly to develop, enjoy higher gross margins, and tend to have better access to financing. These hotels typically operate in the economy and mid-scale categories and are located in suburban or highway locations. From 1992 to 2002, the average room count in new hotels declined from 122 to 110 primarily because hotel developers found it difficult to obtain financing for large properties from their primary lending sources (local banks and Small Business Administration-guaranteed loan programs).

 

In recent years, operators of hotels not owned or managed by major lodging companies have increasingly joined national hotel franchise chains as a means of remaining competitive with hotels owned by or affiliated with national lodging companies. Because a significant portion of the costs of owning and operating a hotel are generally fixed, increases in revenues generated by affiliation with a franchise lodging chain can improve a hotel’s financial performance. Of approximately 1,300 hotel properties that changed their affiliation in 2002, 69% converted from independent status to affiliation with a chain or converted from one chain to another, while only 401 converted from affiliation with a chain to independent status. A total of 375 independent properties switched to a franchise chain in 2002.

 

The large franchise lodging chains, including us, generally provide a number of services to hotel operators to improve the financial performance of their properties including national reservation systems, marketing and advertising programs, training and education programs, property systems, revenue enhancement services, and direct sales programs. We believe that national franchise chains with a larger number of hotels enjoy greater brand awareness among potential guests than those with fewer numbers of hotels, and that greater brand awareness can increase the desirability of a hotel to its potential guests.

 

We believe that hotel operators choose lodging franchisors based primarily on the perceived value and quality of each franchisor’s brand and its services, and the extent to which affiliation with that franchisor may increase the franchisee’s reservations and profits.

 

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Franchise Business

 

Economics of Franchise Business.  The fee and cost structure of our business provides opportunities for us to increase profits by increasing the number of franchised properties. As a hotel franchisor, we derive most of our franchise revenue from franchise fees. Our franchise fees consist of an initial fee and ongoing royalty, marketing and reservation fees that are typically based on a percentage of the franchisee’s gross room revenues. The initial fee and on-going royalty portion of the franchise fee are intended to cover our operating expenses, such as expenses incurred in business development, quality assurance, administrative support and other franchise services and to provide us with operating profits. The marketing and reservation fees are used exclusively for the expenses associated with national marketing and media advertising and providing such franchise services as the central reservation system.

 

Our variable overhead costs associated with franchise system growth have historically been less than incremental royalty fees generated from new franchisees.

 

Strategy. Our business strategy is to create consistent franchise system growth by leveraging Choice’s large and well-known global hotel brands, proven franchise sales capabilities, effective marketing efforts and reservations delivery, RevPAR enhancing services and technology, and financial strength created by our significant free cash flow.

 

Specific elements of our strategy include: build strong brands, deliver exceptional services, reach more consumers and leverage size, scale and distribution.

 

Build Strong Brands. Each of our brands has particular attributes and strengths, including exceptionally high awareness with both consumers and developers. Our strategy is to utilize the strengths of each brand for both unit growth and RevPAR gains that create royalty growth.

 

We have a wide array of well-known and established brands that meet the needs of many types of guests, and can be developed at various price points and can be applied to both new and existing hotels. This ensures that we have opportunities for creating unit growth in various types of markets, with various types of customers, and during both industry contraction and growth cycles. During times of lower industry supply growth and tighter capital markets, we can rely on gaining conversions from existing non-Choice affiliated hotels seeking the awareness and proven performance provided by our brands. Over the past 12 years, the industry has seen a significant movement of hotels from independent to chain affiliation, with affiliated hotels increasing from 46% of the market in 1990 to 56% of the market in 2002. This trend may continue, as industry RevPAR growth remains soft. When industry conditions become more favorable, we believe a greater portion of our unit growth will come from our new construction brands. We believe that a large number of markets can still support our hotel brands, and the growth potential for our brands remains strong.

 

We will ensure each of our brands remain appealing to hotel owners and guests alike by continuing to leverage each brands’ unique strengths and identify the most appropriate methods for both system growth and RevPAR improvement. We will also focus on creating a customer-

 

7


driven quality assurance program across all of our brands to ensure each hotel is consistently and effectively meeting guest needs.

 

Deliver Exceptional Services.  We have successfully created a wide array of services and local customer touch points to help franchisees improve performance. Our field staff, in combination with strong technology products, directly helps property owners effectively manage their properties to improve RevPAR performance. These services create revenue gains for hotel owners and translate into both higher royalty rates for Choice and improved returns for owners, leading to further unit growth. These services also make Choice brands attractive to both experienced hotel owners and developers new to the industry. We will continue to align these services directly on customer needs, focus on those activities that generate the highest revenue for our customers, and ensure efficient, effective, and coordinated service delivery minimizes overhead costs.

 

Reach More Consumers. Hotel owners greatly value the large volume of guests we deliver through corporate and brand marketing, reservations, key account sales, and Choice’s loyalty programs, Choice Privileges® and EA$Y Choice®. Our strategy is to continue to maximize the effectiveness of these services and programs to deliver both leisure and business travelers to Choice-branded hotels. Our emphasis will be on stressing our very powerful leisure market, while improving overall contributions from business travelers.

 

Choice will continue to increase awareness of its hotels through its multi-branded national marketing campaign using re-imaged signs and our “Power of Being There. Go” ® tagline. This campaign is intended to generate the most compelling voice in the limited service segment and utilize Choice’s significant size to create even greater awareness for our brands. Local and regional co-op marketing campaigns will continue to leverage the national marketing programs to drive business to Choice properties at a local level. The Choice Privileges program has also been enhanced through the introduction of airline mile options. We expect our efforts at marketing directly to guests will be enhanced through the implementation of customer relationship management technology. Our continued focus on overall brand quality coupled with these new initiatives is designed to stimulate room demand for our franchised hotels through improved guest satisfaction.

 

Our central reservations system is well positioned to deliver guests to our franchisees through all available channels, including our proprietary call center and websites, global distribution systems (e.g., SABRE, Amadeus, and new internet distribution sites). We believe our well-known brands, combined with our ability to partner with many of these new sites, serves many benefits for our franchisees, including increased rate and reservations delivered, and reduced cost and operational complexity.

 

Leverage Size, Scale and Distribution. We will focus on identifying methods for utilizing the significant number of hotels in our system to reduce costs, and increase returns, for hotel owners. We will continue to create partnerships with endorsed vendors that both make low-cost products available to our franchisees and streamline the purchasing process through the use of effective purchasing technology. Other than minor logo amenity items, we do not mandate that our franchisees purchase from the vendors we endorse and we do not control our franchisees’

 

8


purchasing decisions related to products provided by these vendors, in any fashion. We believe these efforts benefit the Company in enhancing brand quality, creating partner services revenues for Choice, and making the selection of a Choice brand even more compelling.

 

We intend to continue to expand this business and identify new methods for decreasing hotel operating costs by increasing penetration internally, creating new vendor relationships, and identifying opportunities for external growth.

 

Franchise System

 

Our franchise hotels operate under one of the Choice brand names: Comfort Inn®, Comfort Suites®, Quality®, Clarion®, Sleep Inn®, Econo Lodge®, Rodeway Inn®, MainStay Suites® and Flag Hotels®. The following table presents key statistics relative to our domestic franchise system over the five fiscal years ended December 31, 2002.

 

COMBINED DOMESTIC FRANCHISE SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

3,039

  

 

3,123

  

 

3,244

  

 

3,327

  

 

3,482

Number of rooms, end of period

  

 

252,357

  

 

258,120

  

 

265,962

  

 

270,514

  

 

282,423

Royalty fees ($000)

  

$

109,240

  

$

120,932

  

$

131,702

  

$

133,244

  

$

135,381

Average Royalty Rate (1)

  

 

3.6%

  

 

3.7%

  

 

3.8%

  

 

3.9%

  

 

4.0%

Average occupancy percentage

  

 

61.0%

  

 

60.5%

  

 

59.8%

  

 

57.5%

  

 

55.6%

Average daily room rate (ADR)

  

$

56.23

  

$

58.42

  

$

61.45

  

$

62.31

  

$

61.96

RevPAR (2)

  

$

34.35

  

$

35.33

  

$

36.72

  

$

35.83

  

$

34.48

 

(1)   Represents domestic royalty fees as a percentage of aggregate gross room revenues of all domestic Choice brand franchised hotels.

 

(2)   The Company’s RevPAR figure for each fiscal year is an average of the RevPAR calculated for each month in the fiscal year. The Company calculates RevPAR each month based on information actually reported by franchisees on a timely basis to the Company.

 

Approximately 96% of our franchising revenue is generated from domestic franchise operations. Consequently, our analysis of our franchise system is focused on the domestic operations. Currently, no master franchisee or other franchisee accounts for 5% or more of Choice’s royalty revenues or total revenues.

 

Brand Positioning

 

Our brands offer consumers and developers a wide range of choices from economy hotels to upscale, full service properties.

 

Comfort.  Our largest brand is Comfort, which primarily operate as either Comfort Inns or Comfort Suites. Comfort Inns offer rooms in the mid-scale without food and beverage category and is targeted to business and leisure travelers. Principal competitor brands include Baymont, Fairfield Inn, Hampton Inn, Holiday Express and LaQuinta. Comfort Suites offer business and leisure guests a large room with separate living and sleeping areas. This product competes in the

 

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upper portion of the mid-scale without food and beverage category against brands such as AmeriSuites, Hampton Inn and Suites and Spring Hill. At December 31, 2002, there were 1,916 Comfort Inn properties and 352 Comfort Suites properties with a total of 141,574 and 28,176 rooms, respectively, open and operating worldwide. An additional 188 Comfort Inn and Comfort Suites properties with a total of 15,110 rooms were under development. During 2002, we added 284 Comfort properties while terminating 48.

 

Comfort properties are located in the United States and in Australia, Belgium, Brazil, Canada, Costa Rica, Czech Republic, Denmark, Egypt, France, Germany, India, Ireland, Italy, Japan, Norway, Portugal, Sweden, Switzerland, Thailand, United Kingdom, China, El Salvador, Finland, Morocco and Spain. The following chart summarizes the Comfort system in the United States:

 

 

COMFORT DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

1,394

  

 

1,470

  

 

1,568

  

 

1,621

  

 

1,707

Number of rooms, end of period

  

 

110,682

  

 

112,727

  

 

122,761

  

 

126,998

  

 

134,326

Royalty fees ($000)

  

$

61,153

  

$

68,177

  

$

75,968

  

$

78,690

  

$

81,390

Average occupancy percentage

  

 

65.4%

  

 

64.8%

  

 

63.7%

  

 

61.3%

  

 

59.7%

Average daily room rate (ADR)

  

$

58.19

  

$

60.57

  

$

63.77

  

$

65.30

  

$

65.18

RevPAR

  

$

38.03

  

$

39.26

  

$

40.60

  

$

40.01

  

$

38.93

 

Quality.  Quality Inns, Quality Inns and Suites, and Quality Suites hotels primarily compete in the mid-scale with food and beverage category. Quality Inns, Quality Inns and Suites, and Quality Suites are targeted to business and leisure travelers. Principal competitor brands include Best Western, Holiday Inn, Howard Johnson and Ramada Inn. At December 31, 2002, there were 765 Quality Inn and Quality Inns and Suites properties with a total of 80,119 rooms, and 55 Quality Suites properties with a total of 6,543 rooms open worldwide. An additional 126 Quality Inn, Quality Inns and Suites and Quality Suites properties with a total of 13,472 rooms were under development. During 2002, a total of 112 Quality properties were added while 91 were terminated.

 

Quality properties are located in the United States and in Australia, Brazil, Canada, Costa Rica, Czech Republic, Denmark, Egypt, France, Germany, India, Indonesia, Ireland, Italy, Japan, Lebanon, Malaysia, New Zealand, Norway, Portugal, Sweden, United Arab Emirates, United Kingdom, Finland, Spain and Singapore. The following chart summarizes the Quality system in the United States:

 

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QUALITY DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

430

  

 

431

  

 

436

  

 

430

  

 

455

Number of rooms, end of period

  

 

50,151

  

 

49,331

  

 

49,191

  

 

48,014

  

 

48,472

Royalty fees ($000)

  

$

20,187

  

$

21,034

  

$

21,753

  

$

20,605

  

$

19,658

Average occupancy percentage

  

 

58.9%

  

 

58.0%

  

 

57.6%

  

 

55.3%

  

 

52.0%

Average daily room rate (ADR)

  

$

60.02

  

$

61.89

  

$

64.05

  

$

64.72

  

$

63.82

RevPAR

  

$

35.35

  

$

35.90

  

$

36.86

  

$

35.80

  

$

33.16

 

Clarion.  Clarion Inns, Clarion Hotels, Clarion Resorts and Clarion Suites hotels are full-service properties with on-premise food and beverage facilities which operate in the upscale category. Clarion properties are targeted to business and leisure travelers. Principal competitor brands include Crowne Plaza, Four Points by Sheraton, Radisson, Courtyard by Marriott and Doubletree.

 

At December 31, 2002, there were 176 Clarion properties with a total of 25,748 rooms open and operating worldwide and an additional 19 properties with a total of 3,607 rooms under development. During 2002, 32 Clarion properties were added while 16 were terminated. The properties are located in the United States, Australia, Canada, Denmark, France, Germany, Guatemala, Honduras, Indonesia, Ireland, Italy, Japan, Norway, Portugal, Spain and the United Kingdom. The following chart summarizes the Clarion system in the United States:

 

 

CLARION DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

105

  

 

112

  

 

114

  

 

119

  

 

132

Number of rooms, end of period

  

 

17,878

  

 

18,815

  

 

18,537

  

 

18,032

  

 

20,006

Royalty fees ($000)

  

$

5,447

  

$

6,491

  

$

7,796

  

$

7,189

  

$

7,479

Average occupancy percentage

  

 

60.5%

  

 

59.0%

  

 

58.8%

  

 

54.3%

  

 

51.8%

Average daily room rate (ADR)

  

$

72.25

  

$

74.17

  

$

81.37

  

$

78.14

  

$

73.88

RevPAR

  

$

43.73

  

$

43.74

  

$

47.86

  

$

42.46

  

$

38.26

 

Sleep Inn.  Established in 1988, Sleep Inn is a new-construction hotel brand in the lower portion of the mid-scale without food and beverage category. Sleep Inns are targeted to the business and leisure traveler. Principal competitor brands include Fairfield Inn, Holiday Inn Express, LaQuinta and Red Roof.

 

At December 31, 2002, there were 313 Sleep Inn properties with a total of 24,050 rooms open and operating worldwide. An additional 47 properties with a total of 3,394 rooms were under development. During 2002, 26 Sleep Inn properties were added while 8 were terminated.

 

11


The properties are located in the United States, Brazil, Canada, Japan and the United Kingdom. The following chart summarizes the Sleep system in the United States:

 

 

SLEEP DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

197

  

 

224

  

 

261

  

 

285

  

 

301

Number of rooms, end of period

  

 

14,924

  

 

17,199

  

 

20,158

  

 

21,945

  

 

23,061

Royalty fees ($000)

  

$

5,337

  

$

7,241

  

$

8,713

  

$

9,635

  

$

10,258

Average occupancy percentage

  

 

62.0%

  

 

60.6%

  

 

59.6%

  

 

57.5%

  

 

56.8%

Average daily room rate (ADR)

  

$

51.32

  

$

53.91

  

$

55.82

  

$

57.02

  

$

57.36

RevPAR

  

$

31.82

  

$

32.66

  

$

33.25

  

$

32.79

  

$

32.57

 

Econo Lodge.  Econo Lodge hotels operate in the economy category of the lodging industry. Econo Lodges are primarily targeted to senior citizens and rely to a large extent on strong roadside name recognition. Principal competitor brands include Days Inn, Motel 6, Ramada Limited, Red Carpet Inn, Super 8 and Travelodge.

 

At December 31, 2002, there were 755 Econo Lodge properties with a total of 46,508 rooms open and operating in the United States and Canada, and an additional 47 properties with a total of 2,734 rooms under development in those two countries. During 2002, 61 Econo Lodge properties were added while 36 were terminated. The following chart summarizes the Econo Lodge system in the United States:

 

 

ECONO LODGE DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

698

  

 

691

  

 

684

  

 

691

  

 

715

Number of rooms, end of period

  

 

44,458

  

 

43,754

  

 

42,611

  

 

42,936

  

 

44,522

Royalty fees ($000)

  

$

13,975

  

$

14,313

  

$

14,490

  

$

14,100

  

$

13,664

Average occupancy percentage

  

 

54.3%

  

 

54.0%

  

 

52.9%

  

 

51.4%

  

 

49.4%

Average daily room rate (ADR)

  

$

43.55

  

$

45.01

  

$

46.33

  

$

47.30

  

$

47.36

RevPAR

  

$

23.65

  

$

24.32

  

$

24.51

  

$

24.30

  

$

23.38

 

Rodeway Inn.  The Rodeway Inn brand competes in the economy category and is primarily targeted to senior citizens. Principal competitor brands include Howard Johnsons, Ramada Limited, Red Roof Inn, Shoney’s Inn, Super 8 and Motel 6. At December 31, 2002, there were 132 Rodeway Inn properties with a total of 8,591 rooms open and operating in the United States and an additional 20 properties with a total of 1,092 rooms under development in the United States and Canada. During 2002, 9 Rodeway properties were added while 19 were terminated. The following chart summarizes the Rodeway system in the United States:

 

12


RODEWAY DOMESTIC SYSTEM

 

    

As of and For the Year Ended
December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

196

  

 

166

  

 

147

  

 

142

  

 

132

Number of rooms, end of period

  

 

12,447

  

 

10,613

  

 

9,605

  

 

9,179

  

 

8,591

Royalty fees ($000)

  

$

2,678

  

$

2,552

  

$

2,391

  

$

2,171

  

$

1,962

Average occupancy percentage

  

 

50.1%

  

 

50.7%

  

 

50.3%

  

 

47.2%

  

 

45.5%

Average daily room rate (ADR)

  

$

44.03

  

$

45.57

  

$

48.25

  

$

48.94

  

$

49.00

RevPAR

  

$

22.04

  

$

23.09

  

$

24.25

  

$

23.11

  

$

22.29

 

MainStay Suites.  MainStay Suites, our newest hotel brand, is a midscale extended-stay lodging product targeted to travelers who book hotel rooms for five nights or more. As of December 31, 2002, in the United States, there were 40 open hotels with 3,445 rooms and an additional 12 properties with 1,109 rooms under development. During 2002, 4 MainStay Suites properties were added while 3 were terminated.

 

The MainStay Suites brand is designed to fill the gap in the midscale category between existing upscale and economy extended-stay lodging products. Principal competitors brands include Candlewood Suites, Homestead Village, Sierra Suites and TownePlace Suites. The following chart summarizes the MainStay Suites system in the United States:

 

 

MAINSTAY DOMESTIC SYSTEM

 

    

As of and For the Year Ended

December 31,


    

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

29

  

 

34

  

 

39

  

 

40

Number of rooms, end of period

  

 

2,681

  

 

3,099

  

 

3,410

  

 

3,445

Royalty fees ($000)

  

$

1,124

  

$

586

  

$

853

  

$

970

Average occupancy percentage

  

 

66.0%

  

 

70.0%

  

 

65.8%

  

 

67.9%

Average daily room rate (ADR)

  

$

58.87

  

$

63.69

  

$

64.09

  

$

61.50

RevPAR

  

$

38.88

  

$

44.59

  

$

42.20

  

$

41.77

 

International Franchise Operations

 

We conduct our international business through master franchise arrangements, direct franchise agreements, and investments in overseas hospitality companies that are involved with both hotel management and franchising. The use of our brands by third parties overseas are governed by master franchising agreements which generally provide the master franchisee with the right to the brands in a specific geographic region, usually for a fee. As of December 31, 2002, we had 1,182 franchise hotels in 39 countries and territories outside of the United States. The following table illustrates the growth of our international operations over the five fiscal years ended December 31, 2002.

 

13


 

COMBINED INTERNATIONAL FRANCHISE SYSTEM (1)

 

    

As of and For the Year Ended

December 31,


    

1998


  

1999


  

2000


  

2001


  

2002


Number of properties, end of period

  

 

631

  

 

1,125

  

 

1,148

  

 

1,218

  

 

1,182

Number of rooms, end of period

  

 

53,095

  

 

80,134

  

 

84,389

  

 

92,035

  

 

91,299

Royalty fees ($000)

  

$

4,902

  

$

6,949

  

$

5,286

  

$

5,215

  

$

6,335

 

(1)   Reporting of operating statistics (e.g. average occupancy percentage and average daily room rate) of the underlying hotels is not required by all master franchise contracts, thus RevPAR is not included for international franchisees.

 

Europe.  Through our relationships with C.H.E. Group PLC (“CHE”, formerly known as Friendly Hotels PLC or “Friendly”) and Choice Hotels Scandinavia (“CHS”), we are the second largest branded hotel chain in Europe. As of December 31, 2002, CHE’s portfolio consisted of 355 properties which were owned, managed or franchised. CHS had 137 open properties at December 31, 2002. The master franchise agreements with CHE expire in January 2008, subject to certain renewal rights of CHE. The master franchise agreement with CHS expires in November 2014, but may be terminated in November 2009 by either CHS or Choice.

 

Canada.  We conduct our operation in Canada through Choice Hotels Canada, Inc. a joint venture owned 50% by us and 50% by InnVest Real Estate Investment Trust. Choice Hotels Canada is one of the largest lodging organizations in Canada with 242 franchised properties open as of December 31, 2002.

 

Australia.  In July 1998, we entered into a strategic alliance with Flag International Limited (“FIL”). Pursuant to the transaction, a subsidiary of FIL, Flag Choice Hotels (“Flag”), was formed to conduct franchise operations in Australia. On July 1, 2002, the Company acquired a controlling 55% interest in Flag (the “Flag Transaction”). Flag, based in Melbourne, Australia, is a franchisor of certain hotel brands in Australia, New Zealand, Papua New Guinea and Fiji. The acquisition of a controlling interest in Flag gave the Company the ability to control the Choice and Flag brands in Australia, Papua New Guinea and Fiji and the Flag brand in New Zealand. In February 2003, the Company completed the purchase of the remaining 45% interest in Flag at which time Flag became a wholly-owned subsidiary.

 

As of December 31, 2002, Flag had 191 franchised properties opened under the Choice brands and 160 franchised hotels under the Flag brand.

 

Other International Relationships.  We have various master franchise and area representative arrangements in place with local hotel management and franchising companies located in South America, India, New Zealand, Central America, Japan and Indonesia. In addition, the Company has direct franchise relationships with four properties in the Caribbean, two properties in Malaysia, and one property each in China, Dubai, Lebanon and Thailand.

 

14


 

Franchise Sales

 

We have identified key market areas for hotel development based on supply/demand relationships and strategic objectives. Development opportunities are typically offered to; (i) existing franchisees; (ii) developers of hotels; (iii) owners of independent hotels and motels; (iv) owners of hotels affiliated with other franchisors’ brands; and; (v) contractors who construct any of the foregoing.

 

At December 31, 2002, we employed approximately 38 sales directors, each of whom is responsible for a particular region or geographic area. Sales directors contact potential franchisees directly and receive compensation based on sales generated. Franchise sales efforts emphasize the benefits of affiliating with one of the Choice brands, our commitment to improving hotel profitability, our television, radio and print brand advertising campaigns, the Choice central reservation system, our training and support systems (including our proprietary property management system) and our history of growth and profitability. Because retention of existing franchisees is important to our growth strategy, we created a formal Impact Policy in 1992, which was revised in July 1999, which offers existing franchisees the right to object to a same-brand property within a 15-mile radius. The Impact Policy protects franchisees from the opening of a same-brand property within a specific distance, which can range from one to seven miles, depending upon the market in which the property is located.

 

During 2002, Choice received 648 applications for new franchise agreements (not including relicensings of existing agreements) compared to 544 in 2001. These applications resulted in the execution of 304 new franchise agreements in 2002, compared to 300 in 2001. An application received may not always result in a signed franchise agreement during the year received or at all due to various factors including financing, agreement on financial terms, and other.

 

Franchise Agreements

 

Our standard franchise agreement grants a franchisee the right to non-exclusive use of our franchise system in the operation of a single hotel at a specified location, typically for a period of 20 years, with certain rights to each of the franchisor and franchisee to terminate the franchise agreement before the twentieth year. When the responsibility for development is sold to a master franchisee, that party has the responsibility to sell to local franchisees the Choice brands and the master franchisee generally must manage the delivery of necessary services (such as training, quality assurance, reservations and marketing) to support the franchised hotels in the master franchise area. The master franchisee collects the fees paid by the local franchisee and remits an agreed share to us. Master franchise agreements generally have a term of at least 10 years. We have only entered into master franchise agreements with respect to franchise hotels outside the United States.

 

Either party to a franchise agreement, other than master franchise agreements, can terminate a franchise agreement prior to the conclusion of their term under certain circumstances, such as at certain anniversaries of the agreement. Early termination options give us flexibility in

 

15


eliminating or re-branding properties which become weak performers for reasons other than contractual failure by the franchisee. We also have the right to terminate a franchise agreement if a franchisee fails to bring properties into compliance with contractual or quality standards within specified periods of time. Master franchise agreements typically contain provisions permitting us to terminate the agreement for failure to meet a specified development schedule.

 

In 2002, we continued to place great focus on enforcing quality standards. However, in 2002, we retained 96% of franchisees which were in our domestic system as of December 31, 2001.

 

Franchise fees vary among the different Choice brands, but generally are competitive with the industry average within their market group. Franchise fees usually have four components: an initial, one-time affiliation fee; a royalty fee; a marketing fee; and a reservation fee. Proceeds from the marketing fee and reservation fee are used primarily to fund marketing programs and the Company’s reservation systems, respectively. Most marketing fees support marketing programs designed to support all of the Choice brands, while some contribute to brand-specific marketing programs. Royalty fees and affiliation fees are the principal sources of profits for us.

 

The standard franchise agreements typically require our franchisees to pay the following fees:

 

QUOTED FEES BY BRAND AS OF DECEMBER 31, 2002

 

         

On-Going Fees as a Percentage of Gross Room Revenues


 

Brand


  

Initial Fee Per Room/ Minimum


  

Royalty Fees


    

Marketing Fees


      

Reservation Fees


 

Comfort Inn

  

$300/$50,000

  

5.25

%

  

2.1

%

    

1.75

%

Comfort Suites

  

$300/$50,000

  

5.25

%

  

2.1

%

    

1.75

%

Quality Inn

  

$300/$35,000

  

4.0

%

  

2.1

%

    

1.75

%

Quality Suites

  

$300/$50,000

  

4.0

%

  

2.1

%

    

1.25

%

Sleep Inn

  

$300/$40,000

  

4.5

%

  

2.1

%

    

1.75

%

Clarion

  

$300/$40,000

  

3.75

%

  

1.0

%

    

1.25

%

Econo Lodge

  

$250/$25,000

  

4.0

%

  

3.5

%(1)

    

 

MainStay Suites

  

$300/$30,000

  

4.5

%

  

2.5

%(1)

    

 

Rodeway

  

$250/$25,000

  

3.5

%

  

1.25

%

    

1.25

%


(1)   Fee includes both Marketing and Reservation Fees.

 

We have increased our average royalty rate since fiscal year 1993, primarily by increasing the number of higher royalty fee contracts in the franchise system and due to the escalation of royalty fees as franchise agreements mature. For the twelve months ended December 31, 2002, our average royalty rate for all Choice domestic brand hotels was 3.97%.

 

Franchise Operations

 

Our operations are designed to improve RevPAR for our franchisees, as this is the measure of performance that most directly impacts franchisee profitability. We believe that by helping our franchisees to become more profitable we will enhance our ability to both retain our existing franchisees and attract new franchisees. The key aspects of our franchise operations are:

 

16


 

Central Reservation System.  On average, approximately 25% of the gross room revenue booked at franchisees’ properties is reserved through a central reservation system, which is supported by our toll-free telephone reservation system, our proprietary internet site, global distribution systems, and other internet reservations sites. Our reservation system consists of a computer reservation system, three reservation centers in North America and several international reservation centers operated by us or our master franchisees. Reservation agents trained on the reservation system can match each caller with a Choice-branded hotel meeting the caller’s needs. It provides an instant data link to our franchised properties as well as to the Amadeus, Galileo, SABRE and Worldspan airline reservation systems that facilitates the reservation process for travel agents. We also offer our rooms for sale on our own proprietary internet site (choicehotels.com) as well as those of other travel companies.

 

Our reservation agents cross-sell the Choice brands. If a room in the Choice hotel brand requested by a customer is not available in the location or price range that the customer desires, the agent may offer the customer a room in another Choice-branded hotel that meets the customer’s needs. Cross-selling enables Choice and its franchisees to capture additional business.

 

Property Management System.  Our proprietary property and yield management system, Profit Manager by Choice Hotels, is designed to help franchisees maximize profitability and compete more effectively by managing their rooms inventory, rates and reservations. The Profit Manager system synchronizes each hotel’s inventory with the CHOICE 2001 system, giving reservation sales agents last room sell capabilities at every hotel. Profit Manager includes a revenue management feature that calculates and suggests optimum rates and length of stays based on each hotel’s past performance and projected occupancy.

 

As of March 14, 2003, approximately 2,800 hotels in the United States and Canada are using Profit Manager, with approximately 2,000 of those hotels utilizing the revenue management function.

 

Brand Name Marketing and Advertising.  Our marketing and advertising programs are designed to heighten consumer awareness and preference for the Choice brands. Marketing and advertising efforts include national television, internet and radio advertising, print advertising in consumer and trade media and promotional events, including joint marketing promotions with vendors and corporate partners.

 

In 2001, a new multi-branded national marketing campaign, “The Power of Being There, Go” ®, was introduced.

 

Numerous marketing and sales programs are conducted which target specific groups, including corporate travelers, senior citizens, automobile club members, families, government and military employees, and meeting planners. Other marketing efforts include domestic and international trade show programs, publication of group and tour rate directories, direct-mail programs, electronic direct marketing e-mail programs, centralized commissions for travel agents, fly-drive programs in conjunction with major airlines, and annual publication of a Travel and Vacation Directory.

 

17


 

In 1998, we launched a loyalty program called Guest Privileges at four of our brands (Comfort, Clarion, Quality and Sleep) to attract and retain frequent travelers. As of December 31, 2002, the program had approximately 1.5 million members. In 2001, Choice renamed the program Choice Privileges® in order to communicate the link of the program to Choice Hotels. In 2001, we launched a promotion called EA$Y CHOICE® at our Econo Lodge and Rodeway Inn brands. The EA$Y CHOICE promotion is a stamp redemption program and has no membership requirement to participate. Additionally, Choice now offers all guests the ability to earn airline miles with Southwest Airlines, United Airlines, American Airlines, US Airways, Delta and Northwest. Choice Privileges and EA$Y CHOICE participants can earn airline miles or points/ stamps.

 

Marketing and advertising programs are directed by our marketing department, which utilizes the services of independent advertising agencies. We also employ home-based sales personnel geographically located across the United States using personal sales calls, telemarketing and other techniques to target specific customer groups, such as potential corporate clients in areas where our franchised hotels are located, the motor coach market, and meeting planners. All sales personnel sell business for all of the Choice brands.

 

Our franchise service directors work with franchisees to maximize RevPAR. These directors advise franchisees on topics such as marketing their hotels, improving quality and maximizing the benefits offered by the Choice reservations system.

 

Quality Assurance Programs.  Consistent quality standards are critical to the success of a hotel franchise. We have established quality standards for all of our franchised brands that cover housekeeping, maintenance, brand identification and level of services offered. We inspect properties for compliance with our quality standards when application is made for admission to the franchise system. The compliance of existing franchisees with quality standards is monitored through scheduled and unannounced Quality Assurance Reviews conducted optimally twice per year at each property. Properties that fail to maintain a minimum score are reinspected on a more frequent basis until deficiencies are cured, or until such properties are terminated.

 

To encourage compliance with quality standards, various brand-specific incentives and awards are used to reward franchisees that maintain consistent quality standards. We identify franchisees whose properties operate below minimum quality standards and assist them in complying with brand specifications. Franchisees who fail to improve on identified quality matters may be subject to consequences ranging from written warnings to termination of the franchisee’s franchise agreement.

 

Training.  We maintain a training department that conducts mandatory training programs for all franchisees and their employees. Regularly scheduled regional and national training meetings are also conducted for both property-level staff and managers. Training programs teach franchisees how to take advantage of the Choice reservation system and marketing programs and fundamental hotel operations such as housekeeping, maintenance and inventory yield management.

 

18


 

Training is conducted by a variety of methods, including group instruction seminars and video programs. We have developed an interactive computer-based training system that will train hotel employees at their own pace. Franchisees are required to purchase hardware to operate the training system, and will use software developed by us.

 

Design and Construction.  We maintain a design and construction department to assist franchisees in refurbishing, renovating, or constructing their properties prior to or after joining the system. Department personnel assist franchisees in meeting our brand specifications by providing technical expertise and cost-savings suggestions.

 

Competition

 

Competition among franchise lodging chains is intense, both in attracting potential franchisees to the system and in generating reservations for franchisees.

 

We believe that hotel operators choose lodging franchisors based primarily on the value and quality of each franchisor’s brand and services and the extent to which affiliation with that franchisor may increase the franchisee’s reservations and profits. We also believe that hotel operators select a franchisor in part based on the franchisor’s reputation among other franchisees, and the success of its existing franchisees.

 

Our prospects for growth are largely dependent upon the ability of our franchisees to compete in the lodging market, since our franchise system revenues are based on franchisees’ gross room revenues and the ability of our franchisees to obtain financing to construct new hotels.

 

The ability of a hotel to compete may be affected by a number of factors, including the location and quality of the property, the number and quality of competing properties nearby, its affiliation with a recognized name brand and general regional and local economic conditions. The effect of local economic conditions on our results is substantially reduced by the geographic diversity of our franchised properties, which are located in all 50 states, Puerto Rico and 38 additional countries and territories, as well as our range of products and room rates.

 

Service Marks and Other Intellectual Property

 

The service marks Quality, Comfort Inn, Comfort Suites, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Flag Hotels and related marks and logos are material to our business. We, directly and through our franchisees, actively use these marks. All of the material marks are registered with the United States Patent and Trademark Office. In addition, we have registered certain of our marks with the appropriate governmental agencies in over 100 countries where we are doing business or anticipate doing business in the foreseeable future. We seek to protect our brands and marks throughout the world, although the strength of legal protection available varies from country to country.

 

Seasonality

 

 

19


Our principal sources of revenues are franchise fees based on the gross room revenues of our franchised properties. We experience seasonal revenue patterns similar to those of the lodging industry in general. This seasonality can be expected to cause quarterly fluctuations in our revenues, profit margins and net income.

 

Regulation

 

Our franchisees are responsible for compliance with all laws and government regulations applicable to the hotels they own or operate. The lodging industry is subject to numerous federal, state and local government regulations, including those relating to the preparation and sale of food and beverage (such as health and liquor license laws), building and zoning requirements and laws governing employee relations, including minimum wage requirements, overtime, working conditions and work permit requirements.

 

The Federal Trade Commission (the “FTC”), various states and certain other foreign jurisdictions (including France, Province of Alberta, Canada, and Mexico) regulate the sale of franchises. The FTC requires franchisors to make extensive disclosure to prospective franchisees but does not require registration. A number of states in which our franchises operate require registration or disclosure in connection with franchise offers and sales. In addition, several states have “franchise relationship laws” or “business opportunity laws” that limit the ability of the franchisor to terminate franchise agreements or to withhold consent to the renewal or transfer of these agreements. While our franchising operations have not been materially adversely affected by such regulation, we cannot predict the effect of future regulation or legislation.

 

Impact of Inflation and Other External Factors

 

Our principal sources of revenues are franchise fees. Franchise fees can be impacted by external factors, including, in particular: the supply of hotel rooms within the lodging industry relative to the demand for rooms by travelers, and inflation.

 

We believe industry wide supply and demand for hotel rooms is lower than historical averages. We believe these supply and demand conditions exist because of the current economic and geopolitical uncertainty. We expect to benefit in the form of increased franchise fees from future increases in consumer demand as well as in the supply of hotel rooms, which don’t result in excess lodging industry capacity and demand for hotel rooms. However, a prolonged decline in demand for hotel rooms would negatively impact our business.

 

Although we believe that increases in the rate of inflation will generally result in comparable increases in hotel room rates, severe inflation could contribute to a slowing of the national economy. Such a slowdown could result in reduced travel by both business and leisure travelers, potentially resulting in less demand for hotel rooms, which could result in a reduction in room rates and fewer room reservations, negatively impacting our revenues. A weak economy could also reduce demand for new hotels, negatively impacting the franchise fees received by us.

 

Among the other unpredictable external factors which may affect our fee stream are wars, acts of terrorism, airline strikes, gasoline shortages and severe weather.

 

20


 

Employees

 

We employed domestically approximately 1,600 people as of February 28, 2003. None of our employees are represented by unions or covered by collective bargaining agreements. We consider our relations with our employees to be good.

 

Company Web Site

 

The Company’s primary website address is www.choicehotels.com. Since November 15, 2002, the Company has made its annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, available free of charge on or through this website, as soon as reasonably practicable after such material is electronically filed with or furnished to the Commission.

 

Item 2.    Properties.

 

Our principal executive offices are located at 10720, 10750 and 10770 Columbia Pike, Silver Spring, MD 20901. The offices are leased from a third party. We own our reservation and property yield system office in Phoenix, AZ, and our reservation centers in Minot, ND and Grand Junction, CO. Management believes that its existing properties are sufficient to meet its present needs and does not anticipate any difficulty in securing additional or alternative space, as needed, on terms acceptable to the Company.

 

In September 2000, we acquired three MainStay Suites hotels from Sunburst Hospitality Corp. The hotels are located in Brentwood, TN, Pittsburgh, PA and Greer, SC.

 

Item 3.    Legal Proceedings.

 

The Company is not a party to any litigation, other than routine litigation incidental to its business. None of such litigation, either individually or in the aggregate, is expected to be material to the business, financial position, liquidity or results of operations of the Company.

 

Item 4.    Submission of Matters to a Vote of Security Holders.

 

No matters were submitted to a vote of security holders during the fourth quarter of the fiscal year ended December 31, 2002.

 

EXECUTIVE OFFICERS OF CHOICE HOTELS INTERNATIONAL, INC.

 

The name, age, title, present principal occupation, business address and other material occupations, positions, offices and employment of each of the executive officers of the Company are set forth below. The business address of each executive officer is 10750 Columbia Pike, Silver Spring, Maryland 20901, unless otherwise indicated.

 

21


 

Name


  

Age


  

Position


Stewart Bainum, Jr.

  

56

  

Chairman of the Board of Directors

Charles A. Ledsinger, Jr

  

53

  

Chief Executive Officer and President

Joseph M. Squeri

  

37

  

Senior Vice President, Development and Chief Financial Officer

Michael J. DeSantis

  

44

  

Senior Vice President, General Counsel and Secretary

Bruce N. Haase

  

42

  

Senior Vice President, International

Thomas Mirgon

  

46

  

Senior Vice President, Human Resources and Administration

Janna Morrison

  

41

  

Senior Vice President, Franchise Services

Daniel Rothfeld

  

43

  

Senior Vice President, Partner Services and Emerging Business Opportunities

Gary Thomson

  

48

  

Senior Vice President, Chief Information Officer

Wayne W. Wielgus

  

48

  

Senior Vice President, Marketing

David L. White

  

34

  

Vice President, Controller

 

Background of Executive Officers:

 

Stewart Bainum, Jr.  Director from 1977 to 1996 and since 1997. He has served as Chairman of the Board of Choice Hotels from March 1987 to November 1996 and since October 1997. He has served as Chairman of the Board of Sunburst Hospitality Corporation (“Sunburst”) since November 1996. He was a director of Manor Care, Inc. from September 1998 to September 2002, serving as Chairman from September 1998 until September 2001. From March 1987 to September 1998, he was Chairman and Chief Executive Officer of the former Manor Care, Inc. (now known as Manor Care of America, Inc. (“MCA”)). He served as President of MCA and Chief Executive Officer of ManorCare Health Services, Inc. (“MCHS”) from March 1987 to September, 1998, and as Vice Chairman of MCA from June 1982 to March 1987.

 

Charles A. Ledsinger, Jr.  President, Chief Executive Officer and Director of the Company since August, 1998; President and Chief Operating Officer of St. Joe Company from February 1998 to August 1998, Senior Vice President and Chief Financial Officer of St. Joe Company from May 1997 to February 1998; Senior Vice President and Chief Financial Officer of Harrah’s Entertainment, Inc. from June 1995 to May 1997; Senior Vice President and Chief Financial Officer of Promus Companies Incorporated from August 1990 to June 1995. Director: FelCor Lodging Trust, Inc., Friendly’s Ice Cream Corporation and TBC Corporation.

 

Joseph M. Squeri.  Senior Vice President, Development and Chief Financial Officer since March 2002. He was Senior Vice President and Chief Financial Officer of the Company since June 1999; Treasurer of the Company since April 1998; Vice President, Finance and Controller of the Company from March 1997 to June 1999 and of Former Choice from March 1997 to October 1997.

 

Michael J. DeSantis.  Senior Vice President, General Counsel and Secretary of the Company since June 1997 and of Former Choice from June 1997 to October 1997; Senior Attorney for Former Choice from November 1996 to June 1997; Senior Attorney for Manor Care from January 1996 to October 1996; Vice President, Associate General Counsel and Assistant Secretary for Caterair International Corporation from April 1994 to December 1995; Assistant General Counsel of Caterair International from May 1990 to March 1994.

 

22


 

Bruce N. Haase.  Senior Vice President, International of the Company since October 2000. He was Vice President – Finance and Treasurer from April 2000 until October 2000. He was Vice President, Finance and Treasurer of The Ryland Group, Inc., in Columbia, Maryland, from August 1999 until March 2000 and Vice President and Treasurer from October 1995 until August 1999.

 

Thomas Mirgon.  Senior Vice President, Administration since April 1998; Senior Vice President, Human Resources of the Company from March 1997 to April 1998 and of Former Choice from March 1997 to October 1997; Vice President, Administration of Interim Services from August 1993 to February 1997; employed by Taco Bell Corp. from January 1986 to August 1993, last serving as Senior Director, Field Human Resources from February 1992 to August 1993.

 

Janna Morrison.  Senior Vice President, Franchise Services since November 2001; Vice President, Property Systems from 1998 to November 2001; Vice President, Revenue Management from 1995 to 1998.

 

Daniel Rothfeld.  Senior Vice President, E-Commerce and Emerging Business Opportunities since December 2000. He was Vice President—Partner Services from December 1997 until December 2000 and Vice President of Corporate Services of Interim Services, Inc., in Ft. Lauderdale, Florida, from January 1987 until December 1997.

 

Gary Thomson.  Senior Vice President and Chief Information Officer of Choice since August 2000. He was Vice President – Information Systems Technologies from November 1993 until August 2000.

 

Wayne W. Wielgus.  Senior Vice President, Marketing of Choice September 2000. He was Vice President, Marketing of Best Western International, Inc., in Phoenix, Arizona, from 1996 until September 2000 and Senior Vice President, Marketing-Americas from 1993 until 1996 for Forte Hotels PLC.

 

David L. White.  Vice President, Controller of Choice since December 2002; Vice President, Financial/SEC Reporting from September 2002 to December 2002; He was Senior Manager, Ernst & Young, LLP from May 2002 to September 2002; He was employed by Arthur Andersen LLP as Senior Manager from May 1999 to May 2002, and manager from October 1998 to May 1999. He served as Assistant Controller for the energy marketing division of Statoil Energy, Inc. from May 1997 to September 1998.

 

Code of Ethics

 

The Company has adopted a Code of Ethics that applies to its Chief Executive Officer and Chief Financial Officer. A copy of the Code of Ethics is attached hereto as Exhibit 99.1

 

23


 

PART II

 

Item 5.    Market for Registrant’s Common Equity and Related Stockholder Matters.

 

Prior to the Company Spin-off, the Company was a wholly-owned subsidiary of Former Choice. In the Company Spin-off, Former Choice distributed to its shareholders all of its interest in the Company on the basis of one share of Company common stock for each share of Former Choice common stock. The Spin-off resulted in approximately 60 million shares of Company common stock outstanding as of October 16, 1997.

 

The shares of the Company’s common stock are listed and traded on the New York Stock Exchange. The following table sets forth information on the high and low prices of the Company’s common stock for the two most recent fiscal years.

 

QUARTERLY MARKET PRICE RANGE OF COMMON STOCK

 

Quarters Ended


  

Market Price Per Share


    

High


  

Low


FISCAL 2002

             

March 31,

  

$

25.40

  

$

18.75

June 30,

  

 

27.00

  

 

19.77

September 30,

  

 

25.10

  

 

18.37

December 31,

  

 

24.00

  

 

16.30

FISCAL 2001

             

March 31,

  

$

15.50

  

$

11.00

June 30,

  

 

16.00

  

 

11.90

September 30,

  

 

23.80

  

 

13.48

December 31,

  

 

23.98

  

 

16.00

 

The Company did not declare or pay any cash dividends on its common stock during the twelve month periods ended December 31, 2002 or 2001. The Company does not anticipate the payment of any cash dividends on its common stock in the foreseeable future. Payment of dividends on the Company’s common stock will also be subject to limitations as may be imposed by the Company’s credit facilities from time to time. The declaration of dividends will be subject to the discretion of the Board of Directors.

 

As of March 10, 2003 there were 3,281 holders of record of the Company’s common stock.

 

Item 6.    Selected Financial Data.

 

24


 

Company Results (in millions, except per share data)

 

      

As of and For the year ended December 31,


      

1998


    

1999


    

2000


    

2001


    

2002


      

(As revised – See Note 1 to the

Consolidated Financial Statements)


             

Total Revenues

    

$295.4

    

$324.2

    

$352.8

    

$341.4

    

$365.6

Net Income

    

55.3

    

57.2

    

42.4

    

14.3

    

60.8

Basic Earnings per Share

    

0.94

    

1.04

    

0.80

    

0.32

    

1.55

Diluted Earnings per Share

    

0.93

    

1.03

    

0.80

    

0.32

    

1.52

Total Assets

    

398.2

    

464.7

    

484.1

    

321.2

    

314.4

Long-term Debt

    

279.2

    

307.4

    

297.2

    

281.3

    

307.8

 

Item 7.    Management’s Discussion and Analysis of Financial Conditions and Results of Operations.

 

The information required by Item 7 is included on pages F-2 to F-12 in the 2002 Annual Report to Shareholders and is incorporated herein by reference.

 

Item 7A.    Quantitative and Qualitative Disclosures About Market Risks.

 

The Company is exposed to market risk from changes in interest rates and the impact of fluctuations in foreign currencies on the Company’s foreign investments and revenues. The Company manages its exposure to this market risk through the monitoring of its available financing alternatives including in certain circumstances the use of derivative financial instruments. The Company’s strategy to manage exposure to changes in interest rates and foreign currencies remains unchanged from 1997. Furthermore, the Company does not foresee any significant changes in exposure in these areas or in how such exposure is managed in the near future.

 

At December 31, 2002 and December 31, 2001, the Company had $307.8 million and $281.3 million of debt outstanding at an effective interest rate of 4.2% and 4.9%, respectively. A hypothetical change of 10% in the Company’s effective interest rate from December 31, 2002 levels would increase or decrease interest expense by $0.6 million. The Company expects to refinance the $98.0 million variable rate term loan balance remaining at December 31, 2002, as the principal amortizes using the Company’s current Credit Facility. Upon expiration of the Credit Facility in 2006, the Company expects to refinance its obligations.

 

The Company does not have any derivative financial instruments.

 

Item 8.    Financial Statements and Supplementary Data.

 

25


 

The information required by Item 8 is included on pages F-13 to F-40 in the 2002 Annual Report to Shareholders and is incorporated herein by reference. See Item 15 (a) for the index to the consolidated financial statements.

 

Item 9.    Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

 

None.

 

PART III

 

Item 10.    Directors and Executive Officers of the Registrant.

 

The required information on directors will be contained in the Company’s Proxy Statement, and reference is expressly made to the Proxy Statement for the specific information incorporated in this Form 10-K. The required information on executive officers is set forth in Part I of this Form 10-K under an unnumbered item captioned “Executive Officers of Choice Hotels International, Inc.”

 

Item 11.    Executive Compensation.

 

The required information will be set forth under “Executive Compensation” and “Board Compensation Committee Report on Executive Compensation—Compensation of the Chief Executive Officer” in the Company’s Proxy Statement, and reference is expressly made to the Proxy Statement for the specific information incorporated in this Form 10-K.

 

Item 12.    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

 

The required information will be set forth under “Security Ownership of Certain Beneficial Owners and Executive Officers” and “Board of Directors” in the Company’s Proxy Statement, and reference is expressly made to the Proxy Statement for the specific information incorporated in this Form 10-K.

 

Item 13.    Certain Relationships and Related Transactions.

 

The required information will be set forth under “Certain Relationships and Related Transactions” and “Board of Directors—Compensation Committee Interlocks and Insider Participation” in the Company’s Proxy Statement, and reference is expressly made to the Proxy Statement for the specific information incorporated in this Form 10-K.

 

Item 14.    Controls and Procedures.

 

The Company formed a Disclosure Review Committee whose membership includes the Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), among others. The Disclosure Review Committee’s procedures are considered by the CEO and CFO in performing

 

26


their evaluations of the Company’s disclosure controls and procedures and in assessing the accuracy and completeness of the Company’s disclosures.

 

As of March 25, 2003, an evaluation was performed under the supervision and with the participation of the Company’s CEO and CFO, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on that evaluation, the Company’s management, including the CEO and CFO, concluded that the Company’s disclosure controls and procedures were effective as of March 25, 2003. There have been no significant changes in the Company’s internal controls or in other factors that could significantly affect internal controls subsequent to March 25, 2003.

 

27


 

PART IV

 

Item 15.    Exhibits, Financial Statement Schedules and Reports on Form 8-K.

 

(a)    List of Documents Filed as Part of this Report

 

  1.   Financial Statements

 

The following information is incorporated herein by reference from the indicated pages of the 2002 Annual Report to Shareholders:

 

    

Page


Report of Independent Accountants

  

F-13

Report of Independent Public Accountants

  

F-14

Consolidated Statements of Income

  

F-15

Consolidated Balance Sheets

  

F-16

Consolidated Statements of Cash Flows

  

F-17

Consolidated Statements of Shareholders’ Equity (Deficit) and Comprehensive Income

  

F-18

Notes to Consolidated Financial Statements

  

F-19 to F-40

 

  2.   Financial Statement Schedules

 

The following are filed as an exhibit to this Annual Report on Form 10-K.

 

Report of Independent Accountants on Financial Statement Schedule

Report of Independent Public Accountants on Schedule II

Schedule II—Valuation and Qualifying Accounts

 

All other schedules are omitted because they are not applicable.

 

  3.   Exhibits

 

Exhibit Number


  

Description


3.01(a)

  

Restated Certificate of Incorporation of Choice Hotels Franchising, Inc.

3.02(a)

  

Amended and Restated Bylaws of Choice Hotels International, Inc.

4.01(c)

  

Competitive Advance and Multi-Currency Credit Facilities Agreement dated June 29, 2001 among Choice Hotels International, Inc., Chase Manhattan Bank, as Agent and certain Lenders (“Credit Agreement”)

4.02(k)

  

First Amendment to Credit Agreement dated October 1, 2001 among Choice Hotels International, Inc., Chase Manhattan Bank, as Agent, and certain Lenders.

4.03(h)

  

Registration Agreement dated April 28, 1998 between Choice Hotels International, Inc. and Salomon Brothers, Inc., Bear Stearns & Co. Inc. and Lehman Brothers Inc.

4.04(h)

  

Indenture dated as of May 4, 1998, by and among the Company, Quality Hotels Europe, Inc., QH Europe Partnership and Marine Midland Bank, as Trustee, with respect to the 7.125% Senior Notes due 2008 of the Company.

 

28


4.05(h)

  

Specimen certificate of 7.125% Senior Note due 2008 (Original Note) (Attached as an exhibit to the Indenture set forth as Exhibit 4.04)

4.06(h)

  

Specimen certificate of 7.125% Senior Note due 2008 (Exchange Note) (Attached as an exhibit to the Indenture set forth as Exhibit 4.04)

4.07(b)

  

Supplement No. 1 to the guarantee Agreement dated April 28, 1998 among Choice Hotels International, Inc., Quality Hotels Europe, Inc., QH Europe Partnership and The Chase Manhattan Bank.

4.08(b)

  

Indemnity, Subrogation and Contribution Agreement, dated April 28, 1998 among Choice Hotels International, Inc., Quality Hotels Europe, Inc., QH Europe Partnership and The Chase Manhattan Bank.

4.09(g)

  

Rights Agreement, dated as of February 19, 1998, between Choice Hotels International, Inc. and ChaseMellon Shareholder Services, L.L.C., as Rights Agent.

10.01*

  

Amended and Restated Employment Agreement between Choice Hotels International, Inc. and Charles A. Ledsinger, Jr. dated November 13, 2002.

10.02(d)

  

Amended and Restated Employment Agreement dated as of October 15, 1997 by and between Choice Hotels Franchising, Inc. (renamed Choice Hotels International, Inc.) and Stewart Bainum, Jr.

10.03(i)

  

Amended and Restated Employment Agreement dated April 13, 1999 by and between Choice Hotels International, Inc. and Thomas Mirgon

10.04(f)

  

Choice Hotels International, Inc. Non-Employee Director Stock Option and Deferred Compensation Stock Purchase Plan.

10.05(f)

  

Choice Hotels International, Inc. 1997 Non-Employee Director Stock Compensation Plan.

10.06(f)

  

Choice Hotels International, Inc. 1997 Long-Term Incentive Plan.

10.07(i)

  

Second Amended and Restated Employment Agreement dated April 13, 1999 between Choice Hotels International, Inc. and Michael J. DeSantis.

10.08(j)

  

Commercial Lease dated May 29, 1998 among Columbia Pike I, LLC and Colesville Road, LLC (each an assignee of Manor Care, Inc.) and Choice Hotels International, Inc.

10.09(i)

  

Employment Agreement dated June 3, 1999 between Choice Hotels International, Inc. and Joseph M. Squeri.

10.10(n)

  

Employment Agreement dated May 3, 2000 between Choice Hotels International, Inc. and Daniel Rothfeld.

10.11(n)

  

Employment Agreement dated August 18, 2000 between Choice Hotels International, Inc. and Wayne Wielgus.

10.12(o)

  

Amended and Restated Supplemental Executive Retirement Plan.

10.13*

  

Choice Hotels International, Inc. Executive Deferred Compensation Plan.

13.01*

  

Annual Report to Shareholders

13.02*

  

Valuation and Qualifying Accounts

21.01*

  

Subsidiaries of Choice Hotels International, Inc.

23.01*

  

Consent of PricewaterhouseCoopers LLP

23.02*

  

Report of Arthur Andersen LLP

99.1*

  

Code of Ethics

99.2*

  

Chief Executive Officer – Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

99.3*

  

Chief Financial Officer – Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.


*   Filed herewith

 

(a)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Registration Statement on Form S-4, filed August 31, 1998 (Reg. No. 333-62543).

 

29


 

(b)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Amendment No. 1 to Registration Statement on Form S-4, filed October 14, 1998 (Reg. No. 333-62543).

 

(c)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2001 filed on August 6, 2001.

 

(d)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Current Report on Form 8-K dated October 15, 1997, filed on October 29, 1997.

 

(e)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Current Report on Form 8-K dated October 15, 1997, filed on December 16, 1997.

 

(f)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Registration Statement filed on Form S-8, filed on December 2, 1997 (Reg. No. 333-41357).

 

(g)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Current Report on Form 8-K dated February 19, 1998, filed on March 11, 1998.

 

(h)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q filed for the quarterly period ended March 31, 1998, filed on May 15, 1998.

 

(i)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q filed for the quarter ended June 30, 1998, filed on August 11, 1998.

 

(j)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Annual Report on Form 10-K for the year ended December 31, 1998, filed on March 30, 1999.

 

(k)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2001 filed on November 13, 2001.

 

(l)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q for the quarter ended June 30, 1999, filed on August 16, 1999.

 

(m)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Annual Report on Form 10-k for the year ended December 31, 1999, filed March 30, 2000.

 

(n)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, filed November 14, 2000.

 

(o)   Incorporated by reference to the identical document filed as an exhibit to Choice Hotels International, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2000, filed April 2, 2001.

 

(b)    No reports on Form 8-K were filed during the last quarter of the fiscal year ended December 31, 2002.

 

30


 

WRITTEN STATEMENT

OF

CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER

 

The undersigned hereby certify that the Annual Report on Form 10-K for the year ended December 31, 2002 filed by Choice Hotels International, Inc. with the Securities and Exchange Commission fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in the report fairly presents, in all material respects, the financial condition and results of operations of the issuer.

 

Dated: March 28, 2003

 

By:

 

/s/    CHARLES A. LEDSINGER, JR.         


   

Charles A. Ledsinger, Jr.

President and Chief Executive Officer

 

 

By:

 

/s/    JOSEPH M. SQUERI        


   

Joseph M. Squeri

Senior Vice President, Development and

Chief Financial Officer

 

31


 

SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

CHOICE HOTELS INTERNATIONAL, INC.

By:

 

/s/    CHARLES A. LEDSINGER, JR.         


   

Charles A. Ledsinger, Jr

President and Chief Executive Officer

 

Dated: March 28, 2003

 

32


 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

 

Signature


  

Title


 

Date


/s/    STEWART BAINUM, JR.        


Stewart Bainum, Jr.

  

Chairman, Director

 

March 26, 2003

/s/    CHARLES A. LEDSINGER, JR.


Charles A. Ledsinger, Jr.

  

President, Chief Executive
Officer & Director

 

March 28, 2003

/s/    BARBARA BAINUM


Barbara Bainum

  

Director

 

March 26, 2003

/s/    LARRY R. LEVITAN


Larry R. Levitan

  

Director

 

March 18, 2003

/s/    WILLIAM L. JEWS


William L. Jews

  

Director

 

March 19, 2003

/s/    RAYMOND E. SCHULTZ


Raymond E. Schultz

  

Director

 

March 17, 2003

/s/    ERVIN R. SHAMES


Ervin R. Shames

  

Director

 

March 17, 2003

/s/    JERRY E. ROBERTSON


Jerry E. Robertson

  

Director

 

March 17, 2003

/s/    JOSEPH M. SQUERI


Joseph M. Squeri

  

Senior Vice President,
Development and Chief
Financial Officer

 

March 28, 2003

 

33


 

 

TABLE OF CONTENTS

 

Financial Highlights

  

F-1  

Management’s Discussion and Analysis of Financial Condition and Results of Operations

  

F-2  

Report of Independent Accountants

  

F-13

Report of Independent Public Accountants

  

F-14

Consolidated Financial Statements

  

F-15

Notes to Consolidated Financial Statements

  

F-19


 

Financial Highlights

 

    

As of or for the years ended December 31,


    

2002


  

2001


  

2000


  

1999


  

1998


    

(in millions, except per share data)

Company Results

            

As Revised (See Note 1 to the Consolidated Financial Statements)


Total Assets

  

$

314.4

  

$

321.2

  

$

484.1

  

$

464.7

  

$

398.2

Long-Term Debt

  

 

307.8

  

 

281.3

  

 

297.2

  

 

307.4

  

 

279.2

Total Revenues

  

 

365.6

  

 

341.4

  

 

352.8

  

 

324.2

  

 

295.4

Net Income

  

 

60.8

  

 

14.3

  

 

42.4

  

 

57.2

  

 

55.3

Cash Flow from Operations

  

 

99.0

  

 

101.7

  

 

53.9

  

 

65.0

  

 

40.5

Basic Earnings per Share

  

$

1.55

  

$

0.32

  

$

0.80

  

$

1.04

  

$

0.94

Diluted Earnings per Share

  

$

1.52

  

$

0.32

  

$

0.80

  

$

1.03

  

$

0.93

System Results – (Unaudited)

                                  

Domestic:

                                  

Revenues (estimated in millions)

  

$

3,406

  

$

3,375

  

$

3,423

  

$

3,256

  

$

3,063

Franchise Hotels

  

 

3,482

  

 

3,327

  

 

3,244

  

 

3,123

  

 

3,039

Franchise Hotels Under Development

  

 

310

  

 

462

  

 

493

  

 

596

  

 

866

Franchise Rooms

  

 

282,423

  

 

270,514

  

 

265,962

  

 

258,120

  

 

252,357

Revenue Per Available Room

  

$

34.48

  

$

35.83

  

$

36.72

  

$

35.33

  

$

34.35

Total (Domestic and International)

                                  

Franchise Hotels

  

 

4,664

  

 

4,545

  

 

4,392

  

 

4,248

  

 

3,670

Franchise Hotels Under Development

  

 

474

  

 

689

  

 

703

  

 

761

  

 

1,005

Franchise Rooms

  

 

373,722

  

 

362,549

  

 

350,351

  

 

338,254

  

 

305,171

 

F-1


 

CHOICE HOTELS INTERNATIONAL, INC. AND SUBSIDIARIES

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

Choice Hotels International, Inc. and subsidiaries (together “the Company”) is one of the largest hotel franchisors in the world with 4,664 hotels open and 474 hotels under development as of December 31, 2002, representing 373,722 rooms open and 41,565 rooms under development in 48 countries and territories. The Company franchises hotels under the Comfort, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Flag Choice Hotels brand names. The Company’s franchises operate in all 50 states, Puerto Rico and 38 additional countries and territories. Approximately 96% of the Company’s franchising revenue is derived from hotels franchised in the United States.

 

The principal factors that affect the Company’s results are: growth in the number of hotels under franchise; operating performance, including occupancy and room rates, achieved by the hotels under franchise; the number and relative mix of franchised hotels; the effective royalty rate achieved; and the Company’s ability to manage costs. The number of rooms at franchised properties and occupancies and room rates at those properties significantly affect the Company’s results because franchise royalty fees are based upon room revenues at franchised hotels. The key industry standard for measuring hotel operating performance is revenue per available room (“RevPAR”), which is calculated by multiplying the percentage of occupied rooms by the average daily room rate realized. Our variable overhead costs associated with franchise system growth have historically been less than incremental royalty fees generated from new franchisees; therefore, the Company is able to capture a significant portion of those royalty fees as operating income.

 

Critical Accounting Policies

 

Revenue Recognition

 

The Company accounts for initial franchise fees in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 45, “Accounting for Franchise Fee Revenue.” The Company enters into franchise agreements committing to provide franchisees with various marketing services, a centralized reservation system and limited rights to utilize the Company’s registered tradenames and trademarks. These agreements typically have an initial term of twenty years with provisions permitting franchisees to terminate after five, ten, or fifteen years under certain circumstances. In most instances, initial franchise fees are recognized upon execution of the franchise agreement because the initial franchise fee is non-refundable and the Company has no continuing obligations related to the franchisee. The initial franchise fee related to executed franchise agreements which include incentives, such as future potential rebates, are deferred and recognized when the incentive criteria are met or the agreement is terminated, whichever occurs first.

 

Royalty fees, which are typically based on a percentage of gross room revenues of each franchisee, are recorded when earned. Reserves for uncollectible royalty fees are charged to bad debt expense and are included in selling, general and administrative expenses in the accompanying consolidated statements of income.

 

The Company’s franchise agreements require the payment of franchise fees, including marketing and reservation fees, which are used exclusively by the Company for expenses associated with providing franchise services such as national marketing, media advertising, central reservation systems and technology services. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, no income or loss to the Company is generated.

 

The Company revised its presentation of marketing and reservation revenues during the fourth quarter of 2001 to comply with Emerging Issues Task Force (“EITF”) Issue No. 99-19 “Reporting Revenue Gross as a Principal versus Net as an Agent.” The Company had previously presented these revenues net of related expenses on its consolidated statements of income. EITF 99-19 requires that these revenues be recorded gross and accordingly, the Company has revised its financial statement presentation for all periods presented. In addition,

 

F-2


net advances to and repayments from the franchise system for marketing and reservation activities have been reclassified to present these activities as cash flows from operating activities for all periods presented. These revisions had no effect on the net income or cash flows reported during the periods revised.

 

Reservation fees and marketing fees not expended in the current year are carried over to the next fiscal year and expended in accordance with the franchise agreements. Shortfall amounts are similarly recovered in subsequent years. Cumulative excess or shortfall amounts from the operation of these programs are recorded as a marketing or reservation fee payable or receivable. Under the terms of the franchise agreements, the Company may advance capital as necessary for marketing and reservation activities and recover such advances through future fees (see Note 6 to the Consolidated Financial Statements).

 

The Company generates partner services revenues from hotel industry vendors. Partner services revenues are generally earned based on the level of goods or services purchased from endorsed vendors by hotel owners and hotel guests who stay in the Company’s franchised hotels. The Company accounts for these revenues in accordance with Staff Accounting Bulletin No. 101, (“SAB 101”) “Revenue Recognition.” SAB 101 provides guidance on the recognition, presentation and disclosure of revenue in financial statements. The Company recognizes partner services revenues when the services are performed or the product delivered, evidence of an arrangement exists, the fee is fixed and determinable and collectibility is probable. SAB 101 requires the Company to defer the recognition of partner services revenues related to upfront fees. Such upfront fees are generally recognized over a period corresponding to the Company’s estimate of the life of the arrangement.

 

Impairment Policy

 

The Company evaluates the impairment of property and equipment and other long-lived assets, including franchise rights and other definite-lived intangibles, in accordance with SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets.” SFAS No. 144 states that an impairment of long-lived assets has occurred whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability is measured based on net, undiscounted expected cash flows. Assets are considered to be impaired if the net, undiscounted expected cash flows are less than the carrying amount of the assets. Impairment charges are recorded based upon the difference between the carrying value of the asset and the fair value. The Company did not record any impairment on long-lived assets during the years ended December 31, 2002, 2001 or 2000.

 

The Company evaluates the impairment of goodwill in accordance with SFAS No. 142, “Goodwill and Other Intangible Assets,” which requires goodwill to be assessed on at least an annual basis for impairment using a fair value basis. Because the Company operates in one reporting segment in accordance with SFAS No. 131, “Disclosures about Segments of an Enterprise and Related Information” and related interpretations, the fair value of the Company’s total assets are used to determine if goodwill may be impaired. According to SFAS No. 142, quoted market prices in active markets are the best evidence of fair value and shall be used as the basis for the measurement if available. The Company did not record any impairment of goodwill in 2002, 2001 or 2000 based on assessments performed by the Company.

 

The Company evaluates the collectibility of notes receivable in accordance with SFAS No. 114, “Accounting by Creditors For Impairment of a Loan.” SFAS No. 114 states that a loan is impaired when, based on current information and events, it is probable that a creditor will be unable to collect all amounts due according to the contractual terms of the loan agreement. All amounts due according to the contractual terms means that both the contractual interest payments and the contractual principal payments of a loan will be collected as scheduled in the loan agreement. The Company reviews outstanding notes receivable on a periodic basis to ensure that each is fully collectible by reviewing the financial condition of its debtors. If the Company concludes that it will be unable to collect all amounts due, the Company will record an impairment charge based

 

F-3


on the present value of expected future cash flows, discounted at the loan’s effective interest rate. The Company did not record any impairment charges related to notes receivable during the years ended December 31, 2002 or 2001. During the year ended December 31, 2000, the Company recorded $7.6 million of impairment losses related to its subordinated term note to Sunburst Hospitality Corporation (see Note 7).

 

Stock Compensation

 

The Company accounts for its stock-based employee compensation plans in accordance with the provisions of Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees,” and related interpretations. As such, compensation expense related to fixed employee stock options is recorded only if on the date of grant the fair value of the underlying stock exceeds the exercise price. The Company adopted the disclosure only requirements of SFAS No. 123, “Accounting for Stock-Based Compensation,” which allows entities to continue to apply the provisions of APB Opinion No. 25 for transactions with employees and to provide pro forma net income disclosures as if the fair value based method of accounting, described in SFAS No. 123 had been applied to employee stock option grants.

 

Effective January 1, 2003, the Company adopted, in accordance with SFAS No. 148, “Accounting for Stock-Based Compensation—Transition and Disclosure,” the fair value based method of accounting for stock option awards granted on or after January 1, 2003.

 

Comparison of 2002 Operating Results and 2001 Operating Results

 

The Company recorded net income of $60.8 million for the year ended December 31, 2002, an increase of $46.5 million from net income of $14.3 million for the year ended December 31, 2001. Net income in 2001 included an impairment charge of $22.7 million associated with the Company’s determination to write-off its entire investment in Friendly Hotels PLC (currently known as C.H.E. Group PLC) (“Friendly”). Net income for 2001 also reflects $10.3 million of equity losses (net of taxes) in Friendly.

 

F-4


 

Summarized financial results for the years ended December 31, 2002 and 2001 are as follows:

 

    

2002


    



2001


 
    

(In thousands)

 

REVENUES:

                 

Royalty fees

  

$

142,943

 

  

$

140,185

 

Initial franchise and relicensing fees

  

 

12,881

 

  

 

12,887

 

Partner services

  

 

11,860

 

  

 

12,042

 

Marketing and reservation

  

 

190,145

 

  

 

168,170

 

Hotel operations

  

 

3,331

 

  

 

3,215

 

Other

  

 

4,402

 

  

 

4,929

 

    


  


Total revenues

  

 

365,562

 

  

 

341,428

 

    


  


OPERATING EXPENSES:

                 

Selling, general and administrative

  

 

54,904

 

  

 

56,075

 

Restructuring charges

  

 

1,616

 

  

 

5,940

 

Impairment of Friendly investment

  

 

—  

 

  

 

22,713

 

Depreciation and amortization

  

 

11,251

 

  

 

12,452

 

Marketing and reservation expense

  

 

190,145

 

  

 

168,170

 

Hotel operations

  

 

2,946

 

  

 

2,501

 

    


  


Total operating expenses

  

 

260,862

 

  

 

267,851

 

    


  


Operating income

  

 

104,700

 

  

 

73,577

 

Interest expense

  

 

13,136

 

  

 

15,445

 

Interest and other investment income

  

 

(4,549

)

  

 

(4,329

)

Equity in net losses of affiliates

  

 

71

 

  

 

16,436

 

Other

  

 

224

 

  

 

608

 

    


  


Income before income taxes

  

 

95,818

 

  

 

45,417

 

Income taxes

  

 

34,974

 

  

 

31,090

 

    


  


Net income

  

$

60,844

 

  

$

14,327

 

    


  


 

Management analyzes its business based on net franchise revenues, which is total revenues excluding marketing and reservation revenues and hotel operations, and franchise operating expenses that are reflected as selling, general and administrative expenses.

 

Franchise Revenues:  Net franchise revenues were $172.1 million for the year ended December 31, 2002 compared to $170.0 million for the year ended December 31, 2001. Royalty fees increased $2.7 million to $142.9 million from $140.2 million in 2001, an increase of 1.9%. The increase in royalties is primarily attributable to a 4.4% increase in the number of domestic franchised hotel rooms and an increase in the effective royalty rate of the domestic hotel system to 3.97% from 3.95%, offset by a 3.8% decrease in RevPAR. Domestic initial fee revenue, included in the initial franchise and relicensing fees caption above, generated from executed franchise contracts increased 7.8% to $8.3 million for the year ended December 31, 2002 from $7.7 million for the year ended December 31, 2001. Relicensing fees declined 11.5% to $4.6 million for the year ended December 31, 2002 from $5.2 million for the year ended December 31, 2001. Relicensing fees are charged to the new property owner of a franchised property whenever an ownership change occurs and the property remains in the franchise system. The decrease in relicensing fees in 2002 reflects a lower number of such ownership changes in 2002 compared to 2001. Total domestic franchise agreements executed in 2002 were 304, compared to 300 total agreements executed in 2001. The number of rooms covered by contracts executed were 25,657 in 2002 compared to 25,757 in 2001. Revenues generated from partner services was $11.9 million, compared to $12.0 million in 2001.

 

F-5


 

The number of domestic rooms on-line increased to 282,423 from 270,514, an increase of 4.4% for the year ended December 31, 2002. For 2002, the total number of domestic hotels on-line grew 4.7% to 3,482 from 3,327 for 2001. International rooms on-line decreased slightly to 91,299 as of December 31, 2002 from 92,035 as of December 31, 2001, a decrease of 0.8%. The total number of international hotels on-line decreased to 1,182 from 1,218, a decrease of 3.0% for the year ended December 31, 2002. The decrease in international hotels online is primarily due to termination of certain Flag properties which failed to maintain the Company’s brand standards or which declined to formalize a franchise relationship following the Company’s acquisition of a controlling interest in Flag Choice Hotels during 2002. As of December 31, 2002, the Company had 310 franchised hotels with 23,766 rooms either in design or under construction in its domestic system. The Company has an additional 164 franchised hotels with 17,799 rooms under development in its international system as of December 31, 2002.

 

Franchise Expenses:  The cost to operate the franchising business is reflected in selling, general and administrative expenses. Selling, general and administrative expenses were $54.9 million for the year ended December 31, 2002, a decrease of $1.2 million from the year ended December 31, 2001 total of $56.1 million. As a percentage of net franchise revenues, selling, general and administrative expenses declined to 31.9% in 2002 from 33.0% in 2001. This decline, which increased franchising margins from 67.0% to 68.1%, was largely due to reductions in selling, general and administrative expenses resulting from the Company’s 2001 and 2000 restructurings.

 

Marketing and Reservations:  The Company’s franchise agreements require the payment of franchise fees which include marketing and reservation fees. These fees, which are based on a percentage of the franchisees’ gross room revenues, are used exclusively by the Company for expenses associated with providing franchise services such as central reservation systems, national marketing and media advertising. The Company is contractually obligated to expend the marketing and reservation fees it collects from franchisees in accordance with the franchise agreements; as such, no income or loss to the Company is generated.

 

Total marketing and reservation revenues were $190.1 million and $168.2 million for the years ended December 31, 2002 and 2001, respectively. Depreciation and amortization attributable to marketing and reservation activities was $13.0 million and $11.8 million for the years ended December 31, 2002 and 2001, respectively. Interest expense attributable to reservation activities was $1.4 million and $2.0 million for the years ended December 31, 2002 and 2001, respectively. Marketing and reservation activities provided a positive cash flow of $17.2 million and $20.3 million for the years ended December 31, 2002 and 2001, respectively. As of December 31, 2002 and 2001, the Company’s balance sheet includes a receivable of $44.9 million and $49.4 million, respectively, for marketing and reservation fees. The Company has the contractual authority to require that the franchisees in the system at any given point repay the Company for any deficits related to marketing and reservation activities. The Company’s current franchisees are legally obliged to pay any assessment the Company imposes on its franchisees to obtain reimbursement of such deficit regardless of whether those constituents continue to generate gross room revenue. The Company has no present intention to accelerate repayment of the deficit from current franchisees.

 

Hotel Operations:  In September 2000, the Company received title to three MainStay properties from Sunburst Hospitality Corporation (“Sunburst”) as consideration for $16.3 million of the then $149 million amount due under a note receivable from Sunburst. Revenues from hotel operations were $3.3 million and $3.2 million for the years ended December 31, 2002 and 2001, respectively. Selling, general and administrative expenses from hotel operations were $2.9 million and $2.5 million for those years, respectively.

 

Depreciation and Amortization:  Depreciation and amortization decreased to $11.3 million in the year ended December 31, 2002 from $12.5 million in the year ended December 31, 2001. This decrease is primarily attributable to the Company’s adoption of Statement of Financial Accounting Standards No. 142, “Goodwill and Other Intangible Assets”, pursuant to which the Company stopped amortizing goodwill effective January 1, 2002.

 

F-6


 

Friendly:  The Company’s entire investment in Friendly was written off in 2001, accordingly, the Company’s 2002 results of operations do not include any equity method losses or other amounts related to Friendly. In addition to the $22.7 million impairment described below, the Company recorded equity method losses associated with its investment in Friendly totaling $10.3 million (net of tax) for the year ended December 31, 2001.

 

On February 21, 2002, Friendly announced that it had been unable to find an acceptable buyer for its business and would terminate such efforts at that time. Given the bid period termination and the adverse economic conditions of Friendly, the Company disposed of its entire preferred and common equity interest in Friendly on March 20, 2002, and immediately relinquished its three seats on Friendly’s board of directors. Accordingly, the Company reduced its investment in Friendly to zero through a $22.7 million charge to reflect the permanent impairment of this asset as of December 31, 2001.

 

Interest and Other:  Interest expense of $13.1 million in the year ended December 31, 2002 is down $2.3 million from $15.4 million in the year ended December 31, 2001 due primarily to lower effective interest rates. The Company’s weighted average interest rate as of December 31, 2002 was 4.39% compared to 4.52% as of December 31, 2001. Included in the results for 2002 and 2001 is approximately $4.6 million and $4.2 million, respectively, of interest income earned on the note receivable from Sunburst. The note from Sunburst accrued interest up until June 2002, at which point interest became payable semi-annually in arrears. As of December 31, 2002, the Company’s balance sheet includes an interest receivable from Sunburst of $2.3 million which is included in other current assets in the accompanying consolidated balance sheets and was paid to the Company by Sunburst in January 2003.

 

Comparison of 2001 Operating Results and 2000 Operating Results

 

The Company recorded net income of $14.3 million for the year ended December 31, 2001, a decrease of $28.1 million, compared to net income of $42.4 million for the year ended December 31, 2000. Operating income of $73.6 million in 2001 was $18.8 million less than 2000 operating income of $92.4 million due to an impairment charge of $22.7 million associated with the Company’s investment in Friendly. Net income for 2001 was further adversely affected by a $10.3 million equity loss (net of taxes) in Friendly. The Friendly equity loss was due to mid-year adverse fixed asset valuation adjustments due to a decline in economic conditions and other incremental professional fees associated with Friendly’s continuing restructuring program.

 

F-7


 

Summarized financial results for the years ended December 31, 2001 and 2000 are as follows:

 

    

2001


    

2000


 
    

(In thousands)

 
           

As Revised

 

REVENUES:

                 

Royalty fees

  

$

140,185

 

  

$

137,721

 

Initial franchise and relicensing fees

  

 

12,887

 

  

 

12,154

 

Partner services

  

 

12,042

 

  

 

10,300

 

Marketing and reservation

  

 

168,170

 

  

 

185,367

 

Hotel operations

  

 

3,215

 

  

 

1,249

 

Other

  

 

4,929

 

  

 

6,050

 

    


  


Total revenues

  

 

341,428

 

  

 

352,841

 

    


  


OPERATING EXPENSES:

                 

Selling, general and administrative

  

 

56,075